Communication Commons^™

Asserting Librarian Expertise And Value In Strategic Marketing Efforts, Memo Cordova, Elizabeth Ramsey

Library Faculty Publications and Presentations

This case study of librarian-led marketing efforts at a mid-size academic library examines workarounds to obstacles that librarians frequently encounter when taking on marketing for their libraries. These obstacles often stem from a combination of misunderstanding and/or misplaced priorities at both the unit and administrative levels. Challenges in this case study include a number of factors: no marketing strategy at the administrative level, a lack of understanding from colleagues generally, little time to complete tasks or improve marketing skills, and no dedicated funding. To address these challenges the authors embarked on an internal marketing campaign engaged extensively on social media …

I Heart Communication In The Library: Exploring Communication Satisfaction, Jennifer A. Keach

Libraries

This poster presents findings about organizational communication within a mid-sized academic library. Discover if demographic differences, the number of connections, attendance at events, or use of technology helped or hindered communication. Learn about ways to do a communication audit at your own library.

Professional Identity And You: Why Self-Concept Matters In Librarianship, Kevin Tanner

FIMS Presentations

Kevin Tanner addresses the importance of professional identity in librarianship. In the Summer 2015 semester, he completed an independent study on the construction of professional identity of librarians on Twitter through professional development and networking. During this session, he shares the results of that study and give suggestions on how you can begin to find your own professional identity while still retaining your individuality. While there are many stereotypes about librarians, they are not “one-size-fits-all” professionals, and a new modern image of the professional has begun to emerge in the digital age through a thoughtful reflection on identity.

Marketing And Outreach In Law Libraries: A White Paper, All-Sis Task Force On Library Marketing And Outreach, Amanda Runyon, Carol A. Watson, L. Cindy Dabney, Liz Mccurry Johnson, Emily Lawson, Shira Megerman, Jamie Sommer, T. J. Striepe, Michele Thomas

Librarian Scholarship at Penn Law

In recent years, libraries have turned to marketing and outreach to better educate library users about services and resources while gaining an understanding of their needs. Marketing and outreach are relatively new concepts in academic law libraries, and librarians tasked with these functions have found resources and examples of this type of work to be lacking. Though focused on academic law libraries, the article identifies the challenges facing all law libraries, explains why libraries need marketing and outreach plans, and provides examples of marketing and outreach successes.

Business Web Page Design, Andrée Rathemacher, Kelli Belmonti

Technical Services Faculty Presentations

Flier for ACRL New England Chapter Business Librarians' Interest Group (BLIG) Fall Program, "Business Web Page Design." The program was held on November 12, 1998 at Northeastern University in Boston, Massachusetts.

Your Ticket To The Information Highway, Andrée Rathemacher

Technical Services Faculty Presentations

Thank you letter and program evaluations for a workshop, "Your Ticket to the Information Highway," sponsored by the Institute for Labor Studies and Research (ILSR). The workshop was held on November 15, 1996 in Providence, Rhode Island.

The purpose of the three-hour workshop was to “provide a basic understanding of the Internet, demonstrate labor-related sites, and give [participants] hands-on experience ‘surfing the Net.’” The workshop was one of a series of three intended to help participants become more effective union leaders. It received unanimously positive evaluations from the ten participants.