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Full-Text Articles in Communication
Introduction To Sports Broadcasting Com 204, Joanna Burkhardt
Introduction To Sports Broadcasting Com 204, Joanna Burkhardt
Library Impact Statements
No abstract provided.
Introduction To Sport Media And Communication, Joanna Burkhardt
Introduction To Sport Media And Communication, Joanna Burkhardt
Library Impact Statements
No abstract provided.
Crossover: Sports Communication Research Com 385, Joanna Burkhardt
Crossover: Sports Communication Research Com 385, Joanna Burkhardt
Library Impact Statements
No abstract provided.
To Thrive In Today’S Marketing Landscape, Embrace Schizophrenia!, Rishad Tobaccowala, Valerie Jones
To Thrive In Today’S Marketing Landscape, Embrace Schizophrenia!, Rishad Tobaccowala, Valerie Jones
College of Journalism and Mass Communications: Faculty Publications
We are entering the third connected age, powered by deep connectionsamong data, interconnected and Internet-connected objects, and engag-ing, immersive communication. Communication and media are undergoingradical transformations–influenced by artificial intelligence, the Internet ofThings, virtual and augmented reality, and voice-powered devices–and asa result, the advertising landscape is transforming as well. Brands connectdirectly with consumers, built on rich, data-driven relationships. As theway brands are built changes, so must the skill sets and approachesneeded for building and advertising brands. We outline a new model forsuccess and discuss future challenges and opportunities for academics, stu-dents, and professionals, to thrive.