Communication Commons^™

Negative Emotions On Social Media Dominate Gen Z'S Decisions For The 2024 Election, Yi Luo, Jin-A Choi, Bond Benton

School of Communication and Media Scholarship and Creative Works

The demographics of Gen Z have positioned it to potentially have the greatest impact of any emerging generation in the upcoming election. As this generation consumes social media at a rate higher than any other generation, evaluation of the themes and tone surrounding the election in social media is particularly important for understanding Gen Z and politics. Results show election themes and issues in social media reveal negative emotional sentiment (77%) online is more than double the amount of positive sentiment, with “sadness, disgust, fear, anger” far outpacing optimistic sentiment such as “joy.”

Artificial Intelligence And Film: A Journey In Public Perception From 1960 To The Present Day, Kayla Anderson, Andrew Roggeman, Joseph Fuller

Celebrating Scholarship and Creativity Day (2018-)

An analysis of accomplishments in film from the 1960s-2020s that feature Artificial Intelligence to give a full picture of how public perception has changed towards these technologies over time, supplemented by historical and technological context.

An Examination Of How The Media Portrayed Professional Female Athletes During The 2023 Women's World Cup In The Match-Up Between Spain And The United States, Brianna R. Breazier

College of Journalism and Mass Communications: Professional Projects

This project is an examination of how the media portrayed professional female athletes during the 2023 Woen's World Cup in the match-up between Spain and the United States. This project consists of a literature review of the history of both countries, an overview of feminist theory, and past studies that show current patterns of biases or stereotypical behavior in today’s mainstream media. This project also consists of a cross-examination and comparison between Spain and the United States, specifically examining the timeline of events between the two. The purpose of this study is to compare the media trends of professional female …

An Investigation Of Social Media Discussion On Valentine's Day 2024 Trends: Money Can Buy Love And Chocolates, Jin-A Choi, Bond Benton, Yi Luo

School of Communication and Media Scholarship and Creative Works

Valentine’s Day, typically defined by expression of love and affection, has been celebrated as a symbolic day to exchange gifts among lovers. The expression of love has been firmly tied with the act of giving material things, such as gifts. However, over the years, discomfort and even anger has grown around the over-commercialization of Valentine’s Day, creating a deep divide between those who gift and those who criticize and denounce the holiday as nothing but a “Hallmark card holiday” to push consumerism. Our center’s study from the previous year indicated that over-commercialization of Valentine’s Day found that love is not …

Affective, Cognitive, Behavioral Appeals In A Parasocial Breakup With Podcast Hosts Of Radiolab, M.O. Vilceanu, Kristine Johnson

Association of Marketing Theory and Practice Proceedings 2024

This is the first study to investigate parasocial breakups in the context of long-term podcast listening. Radiolab, which is produced by WNYC in New York, is an award-winning program that reaches millions of people. Starting as a radio show in 2002 and later offering a podcast format in 2007, show creators and former hosts, Robert Krulwich and Jad Abumrad, entertained audiences with their journalistic investigations of science-related topics while later incorporating societal and political content in the program. Yet similar to successful long-running television programs, Radiolab has undergone host changes. Today, the official hosts are Latif Nasser and Lulu Miller, …

Taylor-Made Super Bowl: Taylor Swiftmania On Social Media Regarding The Big Game, Yi Luo, Jin-A Choi, Bond Benton

School of Communication and Media Scholarship and Creative Works

Celebrity couples occupy a unique space in popular culture. Similar to the royal unions of history and the present, the combination of notoriety and the voyeuristic appeal of watching a relationship play out in public spaces, celebrity couples energize popular discourse and invite public commentary and interest. The opportunity to become a spectator in ongoing celebrity coupling invites a level of perceived intimacy in what feels like a relationship with famous people.

Data collected for this study suggests Taylor Swift’s connection to Super Bowl LVIII has elevated the meaning of the game beyond the stratospheric levels of cultural significance the …

Taylor Swift-Mania On Social Media Regarding The Big Game, Yi Luo, Jin-A Choi, Bond Benton

School of Communication and Media Scholarship and Creative Works

The continuation of America’s most popular sport meeting the world’s most famous pop star seems destined to dominate the airwaves and social media next weekend. Findings from the study included the following. First, in the period when the Chiefs and 49ers advanced to Super Bowl LVIII, Taylor Swift related #superbowl posts on “X” (formerly known as Twitter) totaled more than the COMBINED number of posts about the game’s QB’s and even her beau, Travis Kelce. Second, the social mentions of Taylor Swift and Super Bowl reached two million in the seven-day period (January 28 – February 3, 2024) after Chiefs’ …

An Investigation Of Match For Lossless Video Compression, Brittany Sullivan-Reicks

Department of Electrical and Computer Engineering: Dissertations, Theses, and Student Research

A new lossless video compression technique, Match, is investigated. Match uses the similarity between the frames of a video or the slices of medical images to find a prediction for the current pixel. A portion of the previous frame is searched to find a matching context, which is the pixels surrounding the current pixel, within some distance centered on the current location. The best distance to use for each dataset is found experimentally. The matching context refers to the neighborhood of w, nw, n, and ne, where the pixel in the previous frame with the closest matching context becomes the …

Halloween 2023: It’S A Barbie World!, Jin-A Choi, Yi Luo, Bond Benton

School of Communication and Media Scholarship and Creative Works

Encapsulated in pink, Barbie epitomizes a dreamland that stimulates feelings of nostalgia, joy, and imagination, fulfilling individuals’ desire to escape. Mattel, the parent company of Barbie, and Warner Bros. through 100 or more brand collaborations (del Barco, 2023), has relentlessly swept the world with a blitz of Barbie-themed merchandises, such as Barbie dreamhouse rentals, Barbie gaming consoles, Barbie pasta, Barbie pink suitcases, Barbie apparels, bright fuchsia Xbox, Barbie boat cruise, pink burger, etc. Staggering surge for online sales of Barbie-themed products affirms the impressive upswing of online consumers’ interest in Barbie.

With the significance of Halloween, the popularity of Barbie, …

The Kelce/Swift Phenomena: Real-Time Analysis Of Social Media Activity During The October 1st Chiefs/Jets Game, Yi Luo Montclair State University, Jin-A Choi, Bond Benton

School of Communication and Media Scholarship and Creative Works

When the Kansas City Chiefs played the New York Jets in one of the world's major media centers, it presented a unique opportunity to study the phenomena of public interest in the Travis Kelce/Taylor Swift “romance.” A nationally televised game provides a specific timeframe and a moment of public visibility that invites dialogue and interaction. The space specifically built for such real time dialogue and interaction about a topic is social media. With that in mind, an investigation into the social media activity occurring in-game related to Kelce/Swift is merited

Prevalence And Factors Associated With Vaping Cannabidiol Among Us Adolescents, Hongying Daisy Dai, Roma Subramanian, Avina Mahroke, Ming Wang

College of Journalism and Mass Communications: Faculty Publications

IMPORTANCE e-Cigarette use and vaping marijuana (cannabis) are popular among US adolescents. Cannabidiol (CBD) is a compound found in the cannabis plant that has recently increased in use.

OBJECTIVES To examine the prevalence of and factors associated with youths vaping CBD

DESIGN, SETTING, AND PARTICIPANTS This cross-sectional study included a nationally representative sample of students from middle and high schools (typical age, 11-18 years) in the US from the 2022 National Youth Tobacco Survey, conducted from January to May 2022.

EXPOSURE Demographic characteristics, harm perception of tobacco use, and vaping behaviors.

MAIN OUTCOMES AND MEASURES The main outcomes were weighted …

Thyroid Sat510 I-131 Therapy With Dosimetry For Advanced Thyroid Carcinoma: Recombinant Tsh Vs Thyroid Hormone Withdrawal, Dana Awad, Jarod Hamsa, Abbey Fingeret, Craig M. Johnson, Frank Rutar, Carrie Carso, Anupam Kotwal, Anery Patel, Angela Thornburg, Whitney Sears Goldner

College of Journalism and Mass Communications: Faculty Publications

Background: Dosimetry can be used to calculate an optimal and safe dose of Iodine-131 (I-131) for treatment of advanced differentiated thyroid cancer (DTC). Thyroid hormone withdrawal (THW) is the preferred method of TSH elevation for I-131 therapy with dosimetry. At our institution, Recombinant TSH (RhTSH) is used in patients in whom prolonged hypothyroidism is deemed clinically unsafe or cannot tolerate THW. We aim to evaluate if RhTSH and THW are equivalent methods of preparation for I-131 therapy using dosimetry (I-131D).

Midweed: A Comparison Between Marijuana Laws, Regulations, And Social Attitudes In Cannabis-Legal Vs. Cannabis-Illegal Midwest States, Abagail Lim

College of Journalism and Mass Communications: Professional Projects

This professional project is a series of three journalistic articles. Each article focuses on laws, regulations and social attitudes surrounding marijuana in the United States. These topics are explored primarily through the lenses of two Midwest states (Illinois & Nebraska), which have highly contrasting laws and regulations regarding marijuana. The state of Illinois legalized medical marijuana in January 2014 and recreational marijuana in January 2020, while in Nebraska, both medical and recreational use still remains illegal, though possession of up to one ounce has been decriminalized.

The purpose of choosing these two states is to show how stark a contrast …

Nebraska Women In Journalism: The Groundbreakers Before Us And Surrounding Us, Jolie Peal

Honors Theses

Nebraska women in journalism: The groundbreakers before us and surrounding us is a 30-minute documentary about six Nebraska women and their journeys as journalists. This project seeks to answer the question: “How do women in the media overcome gender bias?” I interviewed six women ranging in age and from a variety of journalistic fields to discover what biases they faced in the industry as well as their advice for young journalists as we enter into a field that is constantly evolving. I discovered that Nebraska women in the media do experience the bias we see throughout the nation and in …

Sentimental Value: Developing A Model For Sentiment & Linguistic Analysis Of Cable News, Caitlin Bannister

WWU Honors College Senior Projects

This project aims to provide a tool for sentiment and linguistic analysis of news content. Specifically, the intended purpose of this research is to assess the variability of language use across cable news. In order to accomplish this, a Python script was written that allows the researcher to produce a specific set of sentiment/linguistic analysis output as well as statistical analysis of that output. While the code is written specifically to analyze cable news transcripts, it can be modified to perform the same analysis on any text of interest, news or otherwise. The output of this code allows the researcher …

The Call Sheet: A Six-Part Podcast Interview Series On The Film Industry In Nebraska, Tanner Dykstra

Honors Theses

My University of Nebraska-Lincoln Honors Thesis project is a six-part podcast interview series entitled The Call Sheet. This is classified as an Applied Knowledge project and encapsulates my interests and areas of study in Journalism, Broadcasting, and Film Studies. I sought out interviews with people who currently reside or once resided in the state of Nebraska who work in association with the film industry. This industry is broad, and my interview subjects reflected this. The six episodes comprising my project are as follows: writer/director Aliza Brugger, writer/professor Michael Svoboda, director of the Mary Riepma Ross Media Arts Center Danny Lee …

What About Love? Does The Over- Commercialization Of Valentine’S Day On Social Media Leave Us Living In A Sadder, Material World?, Jin-A Choi, Bond Benton, Yi Luo, Keith Green

School of Communication and Media Scholarship and Creative Works

No abstract provided.

Boosting Persuasion: The Attention Benefits Of Multiple Narrating Voices, Hannah H. Chang, Anirban Mukherjee, Amitava Chattopadhyay

Research Collection Lee Kong Chian School Of Business

The "Voice Numerosity Effect”: When hearing different voices narrating a marketing video facilitates persuasion. In a forthcoming paper in the Journal of Marketing Research, we investigate the role of voice (narrator) numerosity in marketing videos (Chang, Mukherjee, and Chattopadhyay 2022). For example, consider the following two real-life examples: a product video introducing Apple’s AirPods Max had two narrating voices while a product video introducing Apple’s new Macbook Pro had a single narrating voice. Does the difference in the number of narrating voices influence consumers’ attention and subsequent behaviour?

Bluegrass Backstory: Connecting People To Local History Through Podcasting, David Hunter Hartlage

Mahurin Honors College Capstone Experience/Thesis Projects

Kentucky has a rich cultural identity, built upon a storied local history. Unfortunately, certain aspects of local cultural history, such as the origins of Kentucky vernacular music or how the bourbon industry has promoted growth in Kentucky’s communities, are not readily apparent. The increasing popularity and accessibility of podcasting offers local historians an opportunity to address this problem.

The goal of this project was to create a podcast program which makes information regarding the history, culture, and identity of Kentucky accessible to all in a scholarly—but engaging—way. I researched podcasting equipment and how to use it, then purchased that equipment …

Rebuilding Old Empire: Bbc And Indigenous Language Broadcasting In Nigeria, Ololade Afolabi

Communication, Media & The Arts Faculty Publications

Using the framework of postcolonial and critical cultural studies of communication, this essay examines the rise of BBC indigenous language broadcasting in Nigeria. Taking an interdisciplinary approach from the fields of language studies, media studies, and cultural studies, the essay argues that media and communication contact that occurs between colonists and their previous colonies cannot be taken as coincidental or casual; therefore, the need to combine the local and global in theorizing new frameworks for understanding this complex relationship and the power dynamics that occurs alongside it.

The U.S. Cable Televisions' Framing Of Mass Shooting: A Grounded Discovery Of Competing Narratives, Maurice Emelu

2023 Faculty Bibliography

News frames play a vital role in shaping the audience's interpretation of the news, their participation in policy discussions, and their engagement in public discourse. This study uses the Analysis of Topic Model Networks (ANTMA) frame analysis grounded approach and examines the 2017 Sutherland Springs, Texas, mass shooting coverage in a house of worship by three U.S. cable television networks—CNN, Fox News, and MSNBC. News reports for the first seven days following the shooting were collected from the cable networks' Twitter, YouTube, and website accounts. A total of 290 news reports were analyzed and 760 aggregate units for frames were …

Anchorage: Visual Analysis Of Satisfaction In Customer Service Videos Via Anchor Events, Kam Kwai Wong, Xingbo Wang, Yong Wang, Jianben He, Rong Zhang, Huamin Qu

Research Collection School Of Computing and Information Systems

Delivering customer services through video communications has brought new opportunities to analyze customer satisfaction for quality management. However, due to the lack of reliable self-reported responses, service providers are troubled by the inadequate estimation of customer services and the tedious investigation into multimodal video recordings. We introduce , a visual analytics system to evaluate customer satisfaction by summarizing multimodal behavioral features in customer service videos and revealing abnormal operations in the service process. We leverage the semantically meaningful operations to introduce structured event understanding into videos which help service providers quickly navigate to events of their interest. supports a comprehensive …

Halloween 2023: It's A Barbie World!, Jin-A Choi, Yi Luo, Bond Benton, Keith Green

School of Communication and Media Scholarship and Creative Works

Move over, black and orange, and step aside for the color that is going to dominate Halloween this year, “Barbie Pink.” And yes, Ken, “it won’t matter what you do, you will always be number two,” at least when it comes to Halloween costumes in 2023. And those wildly popular Star Wars and Marvel character costumes traditionally seen during the “spookiest” time of the year? It seems they won’t match the popularity of the fictional character, Barbie, who reemerged this year on the pop culture scene after the incredible success of the Warner Bros. film “Barbie” released in July.

Based …

¿Aviso O Alerta? Developing Effective, Inclusive, And Consistent Watch And Warning Translations For U.S. Spanish Speakers, Joseph E. Trujillo-Falcón, América R. Gaviria Pabón, Joseph T. Ripberger, Abby Bitterman, Jonathan B. Thornton, Mackenzie J. Krocak, Sean R. Ernst, Estilita Cassiani Obeso, John Lipski

NOAA Technical Reports and Related Materials

Spanish-speaking populations in the United States are more vulnerable in disaster contexts due to inequities, such as language barriers, that prevent them from receiving life-saving information. For the past couple of decades, governmental organizations have addressed these issues by translating weather watches, warnings, and advisories into Spanish. Previous studies suggest that these Spanish translations do not communicate the same level of urgency as their English counterparts. To identify whether these translated products result in inequities between English and Spanish speaker reception and comprehension of forecast information, we asked a representative sample of U.S. English (n = 1,550) and Spanish (n …

Framing Of Latinx Vote Choice And Voter Registration, Laurel E. Bennett

Student Publications

This work investigates media framing done by CNN between the 2016 and 2020 presidential elections. Although Latinx voters remain underrepresented and under researched, they have the ability to highly influence elections. Specifically, CNN uses the sleeping giant frame, the need for Latinx voter registration as a frame, and the importance of Latinx voter mobilization as a frame in the 2020 presidential election more prominently than in the 2016 presidential election upon consideration of Latinx vote choice and voter turnout.

Diversity Casting Within Reality Tv Competitions, Maximus Moore

Media and Communication Studies Summer Fellows

When it comes to casting in reality TV competition shows, many of the casts suffer from an imbalance in diversity, allowing majority white players to stick together and eliminate the few minority players every season. This paper deals with deconstructing how casting works as well as offering up solutions for change to the broken system.

The Shape Of Things: A Theatrical Examination Of The Progression Of Emotional Manipulation, Kylee Lorio

Honors Projects

In Neil LaBute's work, The Shape of Things, graduate art student Evelyn Thompson meets security guard and future muse, Adam Sorenson, in an art museum during his late-night shift. Their meeting poses the question of just how far humans are willing to go for love. In less than two hours, LaBute’s insight regarding manipulation between intimate partners calls the integrity of our own interpersonal relationships into question. This project encapsulates the materials of Bridgewater College student Kylee Lorio while directing this production during the Covid-19 pandemic.

Latinx Stereotypical Representation In American Film And Television, Stephanie Reza Marin

Student Writing

No abstract provided.

Immersivepov: Filming How-To Videos With A Head-Mounted 360° Action Camera, Kevin Huang, Jiannan Li, Maurício Sousa, Tovi Grossman

Research Collection School Of Computing and Information Systems

How-to videos are often shot using camera angles that may not be optimal for learning motor tasks, with a prevalent use of third-person perspective. We present immersivePOV, an approach to film how-to videos from an immersive first-person perspective using a head-mounted 360° action camera. immersivePOV how-to videos can be viewed in a Virtual Reality headset, giving the viewer an eye-level viewpoint with three Degrees of Freedom. We evaluated our approach with two everyday motor tasks against a baseline first-person perspective and a third-person perspective. In a between-subjects study, participants were assigned to watch the task videos and then replicate the …

Safety Splash: Pool Safety For Children And Adults, Rachel Lofton

Honors Theses

This outreach project was made to address the issue of too many children drowning at pools due to a lack of water safety education. The dissemination of pool safety education is imperative to reduce accidental injuries and drownings. The goal of the Safety Splash video and supplemental materials is to provide pool safety education for children and adults. By encouraging conversations between children and adults before going to the pool, there can be an intervention that reduces the risk of injury and drowning once they arrive. Through research, I compiled information to support the effectiveness of a combination video, pamphlet, …