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Full-Text Articles in Communication
Evaluating The Outcomes Of Social Media Marketing Alongside Traditional Promotional Techniques In Library Outreach, Liana Bayne, Caroline Hamby
Evaluating The Outcomes Of Social Media Marketing Alongside Traditional Promotional Techniques In Library Outreach, Liana Bayne, Caroline Hamby
Showcase of Graduate Student Scholarship and Creative Activities
James Madison University MALA (Madison Academic Library Associates) graduate assistants worked together with Special Collections and the library’s Outreach department to help market and support JMU’s First Annual Pulp Studies Symposium in Fall 2016. Social, digital, and physical ultimately came together to highlight and surface Special Collections’ extensive holdings of pulp magazines. Hashtags, archival ephemera, and everything in between melded in this multi-part exhibit. Since one of the least known and studied genre of pulps are the romance pulps, Love Story Magazine was the focus of our social media outreach project. Its florid narratives led organically to the idea of …
Fed Up With The Personal Responsibility Of Obesity: A Pentadic Analysis Of Fed Up, Rebekah Peterson
Fed Up With The Personal Responsibility Of Obesity: A Pentadic Analysis Of Fed Up, Rebekah Peterson
SCOM Undergraduate Research Conference
This paper uses Kenneth Burke’s pentadic criticism to examine the reality Fed Up, a documentary about obesity in the United States, wants its audience to accept about the obesity epidemic and why. The first half of the documentary frames the obesity epidemic as scene-act in order to change the audience’s reality of the issue because the obesity epidemic has been framed in society as agent-act, portraying obesity as the individual’s fault. The second half shifts to an agent-scene ratio to answer why Fed Up attempts to change the audience’s reality. The implications of the pentadic ratios and shift are discussed …
The Stories We Tell, Abigail A. Hoekstra
The Stories We Tell, Abigail A. Hoekstra
MAD-RUSH Undergraduate Research Conference
Two or Three Things I Know for Sure tells the story of Dorothy Allison as she comes to terms with her past and strives to move beyond it, to be empowered and embodied by it. In this short memoir, Allison explores the relationship she has with her mother and how that relationship has influenced her individuality and character, whose complacency has restricted Allison. Allison breaks away from the stories she has been told to tell a new story of abuse and disembodiment in which she finds love, and in turn, embodiment; the unification of her body and spirit. Story-telling and …