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Communication Commons

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Arts and Humanities

University of South Florida

Gender

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Full-Text Articles in Communication

“Black Americans And Hiv/Aids In Popular Media” Conforming To The Politics Of Respectability, Alisha Lynn Menzies Jul 2016

“Black Americans And Hiv/Aids In Popular Media” Conforming To The Politics Of Respectability, Alisha Lynn Menzies

USF Tampa Graduate Theses and Dissertations

This dissertation examines narratives about racialized gender, sexuality, and class through media images of black Americans with HIV/AIDS. Through textual analysis of media sites featuring HIV/AIDS and blackness (The Announcement, Precious, and Marvelyn Brown’s website, www.marvelynbrown.com), this project analyzes how the politics of respectability—a set of precepts that govern how black men and women can present themselves in public spaces to align with white ideals of gender and sexuality—construct black people in media representations of HIV/AIDS. This work examines how respectability politics deployed in media representations of HIV/AIDS and black Americans reclaim notions of acceptable black sexuality …


"We're Taking Slut Back": Analyzing Racialized Gender Politics In Chicago's 2012 Slutwalk March, Aphrodite Kocieda Feb 2014

"We're Taking Slut Back": Analyzing Racialized Gender Politics In Chicago's 2012 Slutwalk March, Aphrodite Kocieda

USF Tampa Graduate Theses and Dissertations

This thesis examined bodied activism in Chicago's Slutwalk 2012 march, a contemporary movement initiated in Toronto, Canada that publicly challenged the mainstream sentiment that women are responsible for their own rape and victimization. Adopting an intersectional approach, I used textual analysis to discuss photographs posted on the official Chicago Slutwalk website to explore the ways this form of public bodied protest discursively engages women's empowerment from movement feminism as well as third wave and postfeminisms. I additionally analyzed the overall website and its promotional materials for the Slutwalk marches as well as how Chicago's photographic representations privilege the white female …


When Celebrity Women Tweet: Examining Authenticity, Empowerment, And Responsibility In The Surveillance Of Celebrity Twitter, Megan M. Wood Jan 2013

When Celebrity Women Tweet: Examining Authenticity, Empowerment, And Responsibility In The Surveillance Of Celebrity Twitter, Megan M. Wood

USF Tampa Graduate Theses and Dissertations

This thesis is a textual analysis of stories in online celebrity news articles about celebrity women and their use of Twitter. It adds to the burgeoning discussion about gendered and racialized bodies online using scholarship from critical feminist, surveillance, and digital media studies. Throughout, my work attends to notions of authenticity and surveillance, examining how what I term a "call to authenticity"--the use of technologies of self-surveillance to verify "authentic" displays of the self--serves to animate contradictory post-feminist paradigms of femininity which function together to discipline and subjugate femininity. I ask: How do post-feminist questions of empowerment and responsibility become …


Masculinity, Sexuality, And Soccer: An Exploration Of Three Grassroots Sport-For-Social-Change Organizations In South Africa, Sarah Theresa Mcghee Jan 2012

Masculinity, Sexuality, And Soccer: An Exploration Of Three Grassroots Sport-For-Social-Change Organizations In South Africa, Sarah Theresa Mcghee

USF Tampa Graduate Theses and Dissertations

Programs that utilize soccer as a tool for social change are steadily emerging throughout townships and rural areas in South Africa, the most economically disadvantaged areas of the country. In South Africa, grassroots sport-for-social-change organizations are compensating for failed government policies and programs that seek to help at-risk youth. As a result, program staff are often members of the community who are not versed in academic critiques of the use of sport in development initiatives. Additionally, much of the existing literature on sport-for-social-change champions the advancement of specific projects without asking critical research questions, which should include the appropriateness of …


The War Of The Roses: Ritual Shaming, Morality, And Gender On The Radio, Jill M. Potkalesky Jan 2012

The War Of The Roses: Ritual Shaming, Morality, And Gender On The Radio, Jill M. Potkalesky

USF Tampa Graduate Theses and Dissertations

In this thesis, I show how a current radio program, War of the Roses, acts as a ritual of shaming that affirms the social order as moral order, involving moral condemnation, degradation of social identity, and public embarrassment (Goffman, 1956, 1967; Turner 1987). I use discourse analysis (DA) (e.g., Bergmann, 1998; Tracy, 2001; Tracy & Mirivel, 2008) and membership categorization analysis (Baker, 2000; Roulston, 2001) to examine eight transcripts from multiple versions of the War of the Roses radio program across the country. The basic premise of the radio program War of Roses involves a "caller" who suspects her or …


Usf's Coverage Of Women's Athletics: A Census Of The Usf Athletics Home Web Page, Laura Ann Lebeau Jan 2011

Usf's Coverage Of Women's Athletics: A Census Of The Usf Athletics Home Web Page, Laura Ann Lebeau

USF Tampa Graduate Theses and Dissertations

This study examines the coverage of women’s athletics at USF provided through photographic representations on the university’s Athletics Internet home web page during the 2009–2010 academic year. Findings from this census of five areas that comprise the USF Athletics Internet home web page revealed that, consistent with recent research on coverage of female athletes and women’s athletics on university web pages, women, compared to men, were underrepresented in the majority of the five areas of the home page analyzed. The difference in the number of overall total photographs of women and men was not that large—48% and 52%, respectively, not …


Consumer Responses To Stereotypical Vs. Non-Stereotypical Depictions Of Women In Travel Advertising, Jessica Eran Mcdonald May 2010

Consumer Responses To Stereotypical Vs. Non-Stereotypical Depictions Of Women In Travel Advertising, Jessica Eran Mcdonald

USF Tampa Graduate Theses and Dissertations

Women are active travel consumers, yet travel advertising notoriously depicts women stereotypically. If consumers react negatively to these stereotypical portrayals in advertising, they may disregard the ad or brand and purchase a different travel product. The purpose of this study is to determine if consumers react differently to stereotypical versus non-stereotypical depictions of women in travel advertising. The study will examine these reactions, by measuring attitude toward the ad, attitude toward the brand, purchase intention, and cognitive responses to carefully prepared advertisements that are characterized as ―stereotypical‖ or ―non-stereotypical.‖ Ads are defined as stereotypical by utilizing Goffman‘s (1979) framework for …