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Articles 1 - 5 of 5
Full-Text Articles in Communication
The Role Of Consumer Gender Identity And Brand Concept Consistency In Evaluating Cross-Gender Brand Extensions, Laura Rose Frieden
The Role Of Consumer Gender Identity And Brand Concept Consistency In Evaluating Cross-Gender Brand Extensions, Laura Rose Frieden
USF Tampa Graduate Theses and Dissertations
Cross-gender brand extensions are a developing and valuable strategy that has quickly grown to become a vital component of strategic communications management. The goal of this study is to gain a greater insight on what makes for a successful cross-gender brand extension. In order to expand upon the Basic Model of Brand Extension Evaluation (Doust & Esfahlan, 2012), this study examines how marketing factors, more specifically product positioning, combined with consumer gender roles and brand concept, affect how consumers evaluate cross-gender brand extensions. In the past gender and brand concept have been studied within cross-gender brand extension research. Yet, the …
Disciplinarity, Crisis, And Opportunity In Technical Communication, Jason Robert Carabelli
Disciplinarity, Crisis, And Opportunity In Technical Communication, Jason Robert Carabelli
USF Tampa Graduate Theses and Dissertations
In this thesis I argue that technical communication as an academic curricular entity has struggled to define itself as either a humanities or scientific discipline. I argue that this crisis of identity is due to a larger, institutional flaw first identified by the science studies scholar Bruno Latour as the problem of the "modern constitution." Latour's argument, often referred to as Actor-Network Theory (ANT), suggests that the epistemological arguments about scientific certainty are built on a contradiction. In viewing the problem of technical communication's disciplinarity through the lens of ANT, I argue that technical communication can never be productive if …
When Celebrity Women Tweet: Examining Authenticity, Empowerment, And Responsibility In The Surveillance Of Celebrity Twitter, Megan M. Wood
When Celebrity Women Tweet: Examining Authenticity, Empowerment, And Responsibility In The Surveillance Of Celebrity Twitter, Megan M. Wood
USF Tampa Graduate Theses and Dissertations
This thesis is a textual analysis of stories in online celebrity news articles about celebrity women and their use of Twitter. It adds to the burgeoning discussion about gendered and racialized bodies online using scholarship from critical feminist, surveillance, and digital media studies. Throughout, my work attends to notions of authenticity and surveillance, examining how what I term a "call to authenticity"--the use of technologies of self-surveillance to verify "authentic" displays of the self--serves to animate contradictory post-feminist paradigms of femininity which function together to discipline and subjugate femininity. I ask: How do post-feminist questions of empowerment and responsibility become …
Dead Man's Switch: Disaster Rhetorics In A Posthuman Age, Daniel Patrick Richards
Dead Man's Switch: Disaster Rhetorics In A Posthuman Age, Daniel Patrick Richards
USF Tampa Graduate Theses and Dissertations
When a disaster the magnitude of the Deepwater Horizon blowout and oil spill takes place, is it natural for the news media stories, investigative reports, and public deliberation to focus almost exclusively on finding the person or group responsible for such a horrendous scene. Rhetorically speaking, the discourse surrounding the event can be characterized as a reductive form of praise and blame rhetoric (epideixis). However, these efforts, while well-intentioned, are troublesome because searches for the one technical cause and the sole personal culpability are thwarted by the sheer complexity of the ecological, technological, scientific, institutional, and communicative network required for …
Compassionate Storytelling With Holocaust Survivors: Cultivating Dialogue At The End Of An Era, Chris J. Patti
Compassionate Storytelling With Holocaust Survivors: Cultivating Dialogue At The End Of An Era, Chris J. Patti
USF Tampa Graduate Theses and Dissertations
We live in a frantic, fractured, ever-quickening, and violent world that is at the end of the era in which we will be able to talk with survivors of the Shoah. To date, there have been approximately 100,000 recorded interviews of Holocaust survivors. The vast majority of these interviews--such as the 52,000 done for Steven Spielberg's and USC Shoah Foundation Archive--have used traditional, single-session, and "neutral" methods of oral history interviewing to "capture" and "preserve" the legalistic, historical "testimonies" of survivors. The present study responds to this situation and unique moment in time by slowing down, listening, speaking repeatedly and …