Communication Commons^™

Effects Of Task Evaluation Knowledge And Leadership Style On Employee Attitude Toward A Task, Alan Abitbol

USF Tampa Graduate Theses and Dissertations

Ideally, an employee will attempt to perform a task at his or her best ability in order to complete a work task appropriately. However, there are several factors that affect how an employee approaches a task. Two such factors are the understanding an employee has on how his or her supervisor may evaluate performance of the task and the supervisor's leadership style. This study focuses on the effect task evaluation knowledge (TEK) and different leadership styles have on an employee's attitude toward performing a task. By using a 2x2 (transformational/transactional leadership by limited/increased amount of information communicated) experiment, participants were …

Perceived Firm Transparency: Scale And Model Development, Jennifer Dapko

USF Tampa Graduate Theses and Dissertations

In the last few years alone, calls for transparency by consumers have grown louder. No longer are consumers willing to sit back and allow firms to make `closed door' decisions that benefit the company (and its executives) at the expense of consumers and society. This dissertation begins to answer the call for a greater understanding of transparency from both practitioner and academic perspectives. In particular, this dissertation focuses on systematically developing a succinct definition of perceived firm transparency, developing a valid measure of transparency, and empirically testing antecedents and consequences of transparency.

Two studies were conducted to develop the transparency …

Out Of Our Depth: Hyper-Extensionality And The Return Of Three-Dimensional Media, Justin Alan Brecese

USF Tampa Graduate Theses and Dissertations

This work theorizes the contemporary attraction to three-dimensional media. In doing so, it reframes ongoing debates surrounding digital three-dimensional media in order to critique the neoliberal social relations such media engender. I argue that the contemporary interest in dimensionality, especially regarding digital media, is symptomatic of a broad cultural shift, wherein millions of lives are now essentially being lived through two-dimensional, "flat" media, which have consequently generated a lack of spatial relationships and a craving or desire for "depth." This "desire for depth" has arisen in contemporary society because people are being "spread too thin" through a combination of the …

Performances Of Gender And Sexuality In Extreme Sports Culture, Carly Michelle Gieseler

USF Tampa Graduate Theses and Dissertations

The purpose of this study is to expose the strategies through which extreme sports constitute gender through exaggeration, parody, queering, resistance, and transcendence of normative gendered binaries. I interrogate how extreme sports operate on the margins of sport, gender, media, and lived experience to better understand the processes and performances that retain, reinforce, and resist our notions of normative gender, bodies, and sexuality. Starting with the claim that performance is constitutive of gender and culture, I will focus on how extreme sporting performances create significant commentaries on mainstream assumptions surrounding sporting gender, sexuality, and corporeality.

These commentaries function in extreme …

Understanding Involuntary Job Loss Among Former Newspaper Staff Photographers, Ryan K. Morris

USF Tampa Graduate Theses and Dissertations

This study examines former newspaper photographers' experience with being laid-off from their staff positions. The purpose was to identify emerging themes within the context of involuntary job loss, job satisfaction, and occupational identity via interviews with 8 photojournalists who experienced the phenomenon of being laid-off. The newspaper industry has long been considered both the starting point for young and aspiring photojournalism careers and the most consistent and stable venue for an income. Yet recent changes in the media landscape, particularly economic stress on traditional business models and rapid adoption of digital technology sway the occupational future of photojournalism within newsrooms. …

An Evolving Dyke-Otomy: Lesbianism And Learning, Megan Pugh

USF Tampa Graduate Theses and Dissertations

Homophobia and prejudice against the lesbian community have been argued to be consequences of lack of education within academic and non-academic spaces. This study introduces a pedagogical model of gendered lesbian identity that can act as a tool for educators to understand lesbian experiences, and thus contribute to addressing issues related to homophobia and prejudices in the classrooms and beyond. Based on thematic analysis of data generated by a qualitative online survey of 29 participants, this study argues that notions of social norms, individual agency, and importance of advocacy are critical points of emphases in the proposed educational model. Although …

Community As Metaphor: Dialectical Tensions Of A Racially Diverse Organization, Joseph Jacob Jenkins

USF Tampa Graduate Theses and Dissertations

In recent years, a sense of community has declined throughout the United States. Common Point Community Church has responded to this trend by prioritizing "community" as an organizational metaphor. The present study explores how this metaphor is co-constructed through the communication practices of current organizational leaders and members. I begin this process, first, by positioning the study within existing literature on institutional theory, institutional legitimacy, community, community of practice, social construction of race, sensemaking, organizational metaphor, tension-centered approach, and dialectic theory. Building upon more than three years of ethnographic field work, I then outline the study's context and methodology. Next, …

Masculinity, Sexuality, And Soccer: An Exploration Of Three Grassroots Sport-For-Social-Change Organizations In South Africa, Sarah Theresa Mcghee

USF Tampa Graduate Theses and Dissertations

Programs that utilize soccer as a tool for social change are steadily emerging throughout townships and rural areas in South Africa, the most economically disadvantaged areas of the country. In South Africa, grassroots sport-for-social-change organizations are compensating for failed government policies and programs that seek to help at-risk youth. As a result, program staff are often members of the community who are not versed in academic critiques of the use of sport in development initiatives. Additionally, much of the existing literature on sport-for-social-change champions the advancement of specific projects without asking critical research questions, which should include the appropriateness of …

The Rhetoric Of Evidence In Recent Documentary Film And Video, Steven W. Schoen

USF Tampa Graduate Theses and Dissertations

Documentary is a genre of film that portrays "real" events using depictions that connote the objectivity and facticity implied by the processes of photorealism. Many contemporary documentary theorists and critics observe a constitutive problem in this ethos: despite the apparent constructions and agendas of documentary filmmaking, the framing and assumption of documentary as a window on the world tend to naturalize its own constructions as "real." Critics who engage documentary trace the multitude of ways this problem plays out in particular films. These projects yield many important insights, but they most often approach documentary as a form of inherently deficient …

Improvisational Music Performance: On-Stage Communication Of Power Relationships, David A. Steinweg

USF Tampa Graduate Theses and Dissertations

This project explores how musical improvisational processes come into being through interacting discursive power relationships that are embodied and enacted through performance. By utilizing the concepts of framing and performativity I am able to show how discursive power constitutes the performance of improvisational music. To exemplify this theory, the project presents a case study examining a Grateful Dead cover band named Uncle John's Band that performs at Skipper's Smokehouse in Tampa, FL. Using an ethnographic methodology, the project articulates the dominant discursive power relationships that constitute Uncle John's Band's improvisational performances. The dominant discursive power relationships revolve around the lived …

Global Csr And Photographic Credibility: Exploring How International Companies Portray Efforts Through Photographs In Csr Reports, Janel Lynn Norton

USF Tampa Graduate Theses and Dissertations

We are living in the age of the visual. Imagery is an important element in constructing and deriving meaning through symbols, colors, and context. Images may hold persuasive power, be used as evidence, or simply provide a moment of beauty. Organizations rely on photographs to help them convey an image to their stakeholders within annual reports. Telling an organizations' story through photographs has become an intrinsic part of their efforts to convey sustainability. We live in the age of transparency, and organizations that construct an image that is not truthful will face consequences in today's socially connected and conscious world. …

Live Versus Recorded: Exploring Television Sales Presentations, Christopher Craig Novak

USF Tampa Graduate Theses and Dissertations

Abstract

This is an exploratory study that poses the questions and discussion regarding live and recorded sales presentations via television. With its rich history, it appears that live television has more types of appeal that will get the shopper buying products. However, the recorded and edited presentation played back on television has had its share to grab the shopper's attention. Research questions are presented to determine which broadcasting method is stronger by examining factors related to home shopping such as credibility, authenticity, involvement, urgency, informativeness, entertaining value, sense of real time, spontaneity and interactivity. Additional questions will look at the …

The War Of The Roses: Ritual Shaming, Morality, And Gender On The Radio, Jill M. Potkalesky

USF Tampa Graduate Theses and Dissertations

In this thesis, I show how a current radio program, War of the Roses, acts as a ritual of shaming that affirms the social order as moral order, involving moral condemnation, degradation of social identity, and public embarrassment (Goffman, 1956, 1967; Turner 1987). I use discourse analysis (DA) (e.g., Bergmann, 1998; Tracy, 2001; Tracy & Mirivel, 2008) and membership categorization analysis (Baker, 2000; Roulston, 2001) to examine eight transcripts from multiple versions of the War of the Roses radio program across the country. The basic premise of the radio program War of Roses involves a "caller" who suspects her or …