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Full-Text Articles in Communication
Government Public Relations: A Quantitative Assessment Of Government Public Relations Practitioner Roles And Public Relations Model Usage, Joelle Wiley Castelli
Government Public Relations: A Quantitative Assessment Of Government Public Relations Practitioner Roles And Public Relations Model Usage, Joelle Wiley Castelli
USF Tampa Graduate Theses and Dissertations
This study attempts to identify how public relations are practiced in local governments. Traditional literature has stated that the public information model of public relations is the model of public relations practiced in local governments. This study also attempts to determine which roles are most common for lead communicators in municipal organizations governments. Based on Internet survey research methods, research findings indicated that while most practitioners stated they practiced a two-way communications model, they had the most expertise in the public information and press agentry models. The researcher also found that the role most often held by the highest ranking …
Journalism 2.0: How To Survive And Thrive, Mark Briggs
Journalism 2.0: How To Survive And Thrive, Mark Briggs
Textbooks Collection
This handbook introduces journalists to the skills necessary to survive and thrive in the digital environment. The content is practical, not conceptual, and readers will be able to perform skills the same day they read about them. The handbook is organized to focus on on discipline at a time, and guides users along the way, breaking down each skill and technology into digestible lessons that will be immediately usable.