Communication Commons^™

Importance Of Good Communications For Generational Ag Business Transfers, Allan Vyhnalek

Cornhusker Economics

Adapted from Right Risk, volume 10, Issue 10, October 2022.

Effective communication within a farm or ranch family, especially when multiple generations are operating and managing the business, is the underpinning of all other decisions made in a family business. It is critical that farm and ranch families identify areas of contention and develop communication skills that will allow them to negotiate satisfying outcomes. This may involve basic skills training, including communication, problem solving, and decision making.

Show Me And What Will I Remember? Exploring Recall In Response To Nws Tornado Warning Graphics, Laura Morgan Fischer, Ginger Orton, Jeannette Sutton, Madison Wallace

Journal of Applied Communications

It is critical that organizations deliver timely, effective communication about potential risks and life-saving information. The National Weather Service (NWS) developed a suite of messages known as “experimental graphic products” to be automatically distributed through their local official Twitter accounts at the onset of fast-moving, severe weather events such as tornadoes. However, recent research has suggested messages need to be carefully constructed for audiences to place attention to the content, remember the content, and later act in response to the content. The purpose of this study is to explore what people recall of the NWS Twitter message. We used an …

S7e7: How Can Business Savvy Help Maine Farmers Succeed?, Ron Lisnet, Erin Percival Carter

The Maine Question

Like opening any business, starting and operating a farm can be challenging without any in-depth entrepreneurial knowledge or skills. To help strengthen support for farmers’ business skills, University of Maine faculty members Erin Percival Carter and Stephanie Welcomer established the Business, Agriculture, and Rural Development (BARD) technical assistance training program in the Maine Business School.

The BARD program trains UMaine students to serve as consultants for farmers and operators of other small-scale and sustainable agricultural businesses. These students can assist agribusinesses with various aspects of commerce, such as data-management, price-setting, marketing, financial and strategic forecasting, market segmentation, product development, market …

An Analysis Of Decolonization Efforts In Urban Agriculture: A Pathway To Indigenous Food Sovereignty And Cultural Revitalization, Sarah Fisher

Environment and Sustainability Summer Fellows

My research focuses on applications of urban agriculture, relationships between Indigenous peoples and community-based agriculture projects, and decolonizing food systems. I provide insight on colonialist tendencies, or ways in which the marginalization of Indigenous peoples is deeply entrenched within government, educational, and other leadership settings, as a way to evaluate and restructure urban agriculture projects to serve, represent and heal Native communities. Conventional urban agriculture has many known benefits, including its capacity for food production; however, the extent to which Indigenous communities participate in and benefit from urban agriculture has not been widely studied. Ongoing exclusion of Indigenous peoples from …

Plugging Into A New Age: The Impact Of Social Media Use On Undergraduate Students’ Perceptions Of Production Agriculture And Consumer Decisions, Shannon K. Allen

Theses and Dissertations

Today, 84% of young adults between the ages of 18-29 use at least one social media site (Pew Research Center, 2020) and are in the stages of emerging adulthood where they are making independent decisions for the first time (Arnett, 2000). As society becomes more technologically advanced, we become further removed from agriculture (Powell & Agnew, 2011; Dale et al., 2017). Thus, resulting in a separation between consumer and producer (Wilson & Lusk, 2020; Holt & Cartmell, 2013). This leaves the opportunity for society to turn to social media for agriculture information leading to negative perceptions of agriculture (Eyck, 2000; …

Student Perceptions Of Agriculture Messages Delivered Using Creative Media, Faith Mills

Agricultural Education, Communications and Technology Undergraduate Honors Theses

The purpose of this study was determine how communicating authentical agricultural information using an infographic affect millennial and generation z students’ perceptions on the agriculture industry and to determine the perceptions of college students regarding the infographic used to convey agricultural messages. This study used a qualitative and quantitative approach in a questionnaire format through Qualtrics. The questionnaire was designed with five sections including a pre-questionnaire, content presentation, post-questionnaire, infographic perception questionnaire, and demographics section. All questions in the pre- and post- questionnaire were focused on the subjects found in the infographic presented in the content presentation. Overall, participants had …

S6e5: Who Doesn’T Love Maine Maple Syrup?, Ron Lisnet, Jason Lilley

The Maine Question

Maple syrup is a staple product in Maine, and many rejoice when the sugaring season returns each year. At the end of winter when the temperatures are just right, producers harvest gallons of sap to transform into sweet syrup inside their sugar shacks.

In this episode of “The Maine Question” podcast, Jason Lilley, a sustainable agriculture professional with University of Maine Cooperative Extension, describes how the producers make maple syrup from sap. He also discusses the future of the maple industry in Maine and shares a few tips and recipes.

Lee Isaac Chung, Minari (2020): Having An Amerikorean Life, Nagehan Uzuner

Markets, Globalization & Development Review

Minari by Lee Isaac Chung is a drama which chronicles the life of a Korean family who moves to the USA during 1980s in pursuit for a better life. The acculturation process is experienced differently by family members. Children are mostly bored with their new life in the rural area of Arkansas while their mother, Monica, is terrified of living in a mobile home which is made of a truck trailer in the middle of nowhere. Meanwhile, the grandmother joins the family from Korea to take care of the kids with a more positive approach dealing with their struggles. The …

Ua12/2/1 Up Next On The Hill, Vol. 97, No. 6, Wku Student Affairs

WKU Archives Records

Magazine edition of the College Heights Herald for the period Feb. 14 to March 21, 2022.

• Collins, Michael. I Went to School There? University Plan Marks New Era of Campus for Next Generation of Students
• Trickett-Wile, Arthur & Jake Jones. Like Farmer, Like Son – Alex Burke
• Stover, D.J. Gun Violence Hasn’t Left, from a Survivor of Marshall County
• Lanuzza, Izzy. International Bonds Key to WKU Tennis Success

Influence Of Message Theme On Consumer Perceptions Of Lab Grown Meat, Kellie Kubacak, Courtney Meyers, Hannah L. Ford, Nan Li, Lindsay Kennedy

Journal of Applied Communications

Lab grown meat is a new technology being developed as a potential alternative protein source. Although some research has been done about public perception of lab grown meat, no studies to date have observed the effects of message themes on public perception of lab grown meat. The study sought to better understand measures of uncertainty and risk and benefit perceptions after viewing a themed blog post about lab grown meat. Participants were randomly assigned one of three themed blog posts - against lab grown meat, neutral, or support lab grown meat. Perception questions were asked after viewing the blog post, …

Preventative Weed Management Strategies In Arkansas Tomato Production, Gracie E. Morrison, Matthew Bertucci

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

Cost-effective weed suppression is an important consideration for tomato growers. Growers often choose methods which minimize hand labor, as hand weeding can be prohibitively expensive. This project determined economic viability of high tunnel tomatoes treated with several methods of weed control, both organic and chemical. These methods included: 2-week hand weeding, 1-week hand weeding, preemergent herbicide application (plots sprayed with herbicide prior to weed emergence), straw mulch (plots bedded with straw), landscape fabric (plots covered in fabric), and untreated weedy control plots. These six treatments were applied to randomized blocks in a high tunnel. Weeding, planting, and harvesting were all …

Consumers' Perception Of Quality For Ladies' Swimwear Based On Price And Brand, Jennifer Avila, Laurie M. Apple, Lance M. Cheramie, Leigh Southward

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

Consumers shop at multiple retailers for different needs, and it is understood that many choose a retailer for an experience and others will shop at another retailer for better savings. In a time where E-commerce is at an all-time high, retailers need to consider how they compare against online retailers in the apparel sector. In this study, three retailers were compared against one another since they are all swimwear competitors. As these retailers adjust to store and production shortages, it is important to understand how the quality of clothing will keep sales consistent. Consumers are likely to keep shopping at …

Letter From The Faculty Editor, Beth Kegley

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

No abstract provided.

Instructions For Authors, Discovery Editors

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

No abstract provided.

Discovery: The Student Journal Of Dale Bumpers College Of Agricultural, Food And Life Sciences- Volume 23 2022, Several Authors

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

No abstract provided.

Letter From The Dean, Jean-Francois Meullenet

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

No abstract provided.

Contents, Discovery Editors

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

No abstract provided.

Featured Faculty Mentor And Student Explore The Dynamics Of This Research Relationship, Matt Bertucci, Gracie Morrison

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

No abstract provided.

Using Poultry To Enhance Food Security In Stann Creek, Belize, Emily Spatz, Lisa S. Wood

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

Food insecurity is a growing issue in developing and developed countries alike, and in countries like Belize, the prevalence of hunger has soared in recent years. Not having access to diets with sufficient calories and nutrients leads to a host of developmental issues, including stunting and cognitive delays. The purpose of this work was to create an all-encompassing manual for small-scale poultry production in order to provide nourishment for the students and staff of a school in Belize. After determining that the best way to meet the school’s needs was through dual-purpose birds, background research was conducted to determine small-scale …

The Relationship Between Food Retailers And Distributors, Madison Seigler, Julia Anderson, Aidan Morton, Cassandra Williams, Victoria Bloomgren, Jacob Tutty

Undergraduate Theses, Professional Papers, and Capstone Artifacts

Our understanding of the science of anthropogenic climate change and its immediate and indirect impacts has grown within the last decade.Alongside anincrease in concern for the inequities within the industrialized food system, climate change is impacting agriculture and the communities that depend on it in myriad ways. These challenges have catalyzed investment in sustainable agriculture, “eat local” food movements, and rethinking of all aspects of food systems, including consumers, producers, retailers, and distributors. The body of literature on food systems primarily focuses on the connection between consumers and retailers; however, there is a notable absence of literature on the relationships …