Open Access. Powered by Scholars. Published by Universities.®
English Language and Literature
Welsh Patagonia; identity commodification; heritage tourism; globalisation; material culture; 'Welsh Tea'
Articles 1 - 1 of 1
Full-Text Articles in Folklore
The War Of The Tea Houses, Or How Welsh Heritage In Patagonia Became A Valuable Commodity, Geraldine Lublin
The War Of The Tea Houses, Or How Welsh Heritage In Patagonia Became A Valuable Commodity, Geraldine Lublin
e-Keltoi: Journal of Interdisciplinary Celtic Studies
The present article will explore how globalization and its economic implications have resulted in the commodification of Welsh heritage in Gaiman, a small town in the Argentine province of Chubut, with a special focus on the collectivity-defining custom of 'Welsh Tea' as offered by the local tea houses. After providing some background on the history of the Welsh community in Patagonia, the discussion will consider how the surge in heritage and culture tourism and tourism-related services has added new value to Welsh Patagonian culture and encouraged the positioning of Welsh cultural products and other aspects of heritage as marketable commodities, …