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Full-Text Articles in Anthropology
Household Chipped Stone Technology At South Cape (23cg8): A Mississippian Hinterland Site In Southeast Missouri, Deseray L. Helton
Household Chipped Stone Technology At South Cape (23cg8): A Mississippian Hinterland Site In Southeast Missouri, Deseray L. Helton
MSU Graduate Theses
Mississippian archaeology is characterized by a longstanding bias towards studying large, mound-bearing sites as opposed to small hinterland sites. Although this bias has diminished in recent decades, research on hinterland sites is still relatively uncommon. This study helps correct that bias through an analysis of flaked stone technological organization at South-Cape (23CG8), a Mississippian hinterland site in Cape Girardeau, Missouri. A sample of flaked stone artifacts from two house features at the site was analyzed. The results indicate that residents at South Cape generally acquired and consumed higher quantities of local lithic raw material than of supra-local lithic raw material. …
Extending The Marketing Dialog On Poverty, Ravi S. Achrol, Philip Kotler
Extending The Marketing Dialog On Poverty, Ravi S. Achrol, Philip Kotler
Markets, Globalization & Development Review
We appreciate Professor Aneel Karnani’s contributions to the marketing dialog on poverty and our article “Marketing’s Lost Frontier: The Poor” (Achrol and Kotler 2016). We do not necessarily disagree with some of his criticisms but rather see them as an opportunity for expanding the discussion of marketing’s role in reducing world poverty. In this response, we revisit and elaborate on Social Marketing for the bottom-of-the-pyramid (BOP) and Distributed Production-Consumption view presented in the original article. These new marketing models – focused on distributing economic opportunity, income and standards of life to local communities – can substantially displace the giant centralized …
The Alchemy Of Brand, Walker Bockley
The Alchemy Of Brand, Walker Bockley
Senior Projects Spring 2017
Senior Project submitted to The Division of Social Studies of Bard College.