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Agricultural and Resource Economics Commons™
Open Access. Powered by Scholars. Published by Universities.®
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- Food Security (3)
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- 4.02 Communications in industry (1)
- 4.03 Communications management (1)
- 4.07 Marketing, advertising (1)
- 4.08 Social marketing, educational/public information campaigns (1)
- Agricultural and environmental science research (1)
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- Agro-ecology (1)
- Coffee (1)
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- Women farmers; social media; farm businesses; uses and gratifications theory (1)
Articles 1 - 4 of 4
Full-Text Articles in Agricultural and Resource Economics
Building Self-Reliance: A Framework To Evaluate Smallholder Coffee Farmers’ Pursuit Of Commercialization, Colby J. Silvert, John Diaz, Laura A. Warner, T. Grady Roberts, Raul Injoque
Building Self-Reliance: A Framework To Evaluate Smallholder Coffee Farmers’ Pursuit Of Commercialization, Colby J. Silvert, John Diaz, Laura A. Warner, T. Grady Roberts, Raul Injoque
Journal of International Agricultural and Extension Education
This study examines the application of a self-reliance framework for practitioners and evaluators to better understand the capacities and intrinsic factors impacting smallholder coffee farmers’ commercialization behaviors. We surveyed 40 smallholder coffee producers in Peru using a quantitative instrument. Data were analyzed to determine if statistical relationships exist between farmers’ self-reliance (measured via knowledge and skills, attitudes, and aspirations) and their commercialization behaviors. Findings indicate the self-reliance framework effectively illustrates relationships between farmers’ aspirations, knowledge and skills and their commercialization behaviors, while future, additional studies are needed to better measure and understand the role of commercialization-related attitudes. Practitioners can leverage …
Whose Journey To Self-Reliance? Participation In The Journey To Self-Reliance And The Land-Grant Imaginary, Lia R. Kelinsky-Jones, Kim L. Niewolny
Whose Journey To Self-Reliance? Participation In The Journey To Self-Reliance And The Land-Grant Imaginary, Lia R. Kelinsky-Jones, Kim L. Niewolny
Journal of International Agricultural and Extension Education
Land-grant university and civil society development actors have long partnered with local and global communities to eliminate food insecurity. Despite the common aim of addressing food insecurity as a wicked problem, their approaches and designs differ in scope and scale. Similarly, levels of local stakeholder participation in agricultural development historically vary reflecting the complexity in relinquishing hierarchal decision-making power. In this pilot study, we investigated how participation is framed within the United States Agency for International Development’s (USAID) policy, “The Journey to Self-Reliance”. Subsequently, we sought to understand the implications of this framing on land-grant universities’ agricultural development aims in …
Examining Interdisciplinary Research Collaborations To Inform Agricultural And Environmental Science Communication: A Meta-Synthesis Approach, Kristin E. Gibson, Allison R. Fortner, Alexa J. Lamm, Madison C. Wilson, Allen J. Moore
Examining Interdisciplinary Research Collaborations To Inform Agricultural And Environmental Science Communication: A Meta-Synthesis Approach, Kristin E. Gibson, Allison R. Fortner, Alexa J. Lamm, Madison C. Wilson, Allen J. Moore
Journal of Applied Communications
Agriculturalists and environmentalists must navigate complex challenges as the global population continues to increase and environmental resources are depleted. Colleges of agricultural and environmental sciences are tasked with addressing the nexus between environmental and agricultural challenges through research, education, and communication. However, the amount of research being conducted with both agriculture and the environment considered is largely unknown and, as a result, their corresponding communication messages may not provide coherent messages from the college. Therefore, the purpose of this study was to identify if research within a college of agricultural and environmental sciences takes a holistic approach so that communication …
Perceptions Of Social Media Use Among U.S. Women Farmers, Kerry Daigle, Sarah Noel Heiss
Perceptions Of Social Media Use Among U.S. Women Farmers, Kerry Daigle, Sarah Noel Heiss
Journal of Applied Communications
Communication networks and knowledge sharing are important for the persistence of small farms that operate outside of industrial agriculture. In past years, internet platforms have been promoted as a tool for farm businesses to connect with customers and other farmers. Social media in particular has gained attention as a user friendly and accessible tool for small business viability. Drawing on Uses and Gratifications Theory, this study uses examines interviews with women farmers' in the United States to explore how they view the role of social media for their agricultural practice. Results demonstrate that women farmers report using social media to …