Agricultural and Resource Economics Commons^™

Influence Of Wine Health Benefit Knowledge And Prior Health Concerns On A Consumer's Willingness To Purchase Wine, Erica Llanos

Agribusiness

With the substantial increase in demand for wine, enhanced knowledge of consumers’ preferences for wine can help give wineries an opportunity to improve sales and bring in new marketing techniques. Over the past several years, the demand for functional food and beverages have increased, which is why promoting the beneficial aspects of red wine when consumed, can be a marketing tool that sets a winery apart from its competitors. This study used over 200 survey responses of individuals located throughout the U.S. in order to determine further information about wine health benefit knowledge in relation to the willingness of consumers …

A Case Study On Contracted Seasonal Workers And Farm Labor Contractors In The Stockton Area, Cristal Verduzco

Agribusiness

This study was conducted to define the current situation between contracted seasonal workers and farm labor contractors in the Stockton area. Specifically, this study focuses on the perception workers have of farm labor contracted employment. It also addresses the perception farm labor contractors have on the contracting business.

To gather the information needed to compare perceptions, interviews with twelve contracted seasonal workers and two farm labor contractors were conducted in Stockton. The analysis process consists of a detailed account of the problems workers and farm labor contractors encounter in the farm labor contracting business.

The results of these interviews concluded …

Agricultural Resources Available To Women Of Arusha, Tanzania, Travis Barnett

Agribusiness

Paper includes prior research and background about gender inequality and a woman's role in African society. Research documents agriculturally related resources available to women living in Arusha, Tanzania. Research documents agricultural, educational and financial resources provided by Non Government Organizations (NGO's) and Farm Systems Research (FSR) headquarters. Also includes documentation of societal and geographical resources, such as crop production and market locations and times within the Arusha region.

A Comparison Of Costs And Returns For Organic And Conventional Cabernet Sauvignon Grape Production In San Luis Obispo County, Amanda N. Johansen

Agribusiness

This study examined the differences in costs and profitability for established conventional and organic Cabernet Sauvignon vineyards in the Edna Valley region of San Luis Obispo County, California. The study used a partial budgeting approach to compare cost and profitability for established vineyards for 2009, and thus ignored transition costs. Data were obtained from UC Davis cost studies for organic and conventional grape production in other regions of California in previous years. Adjustments made to these costs to account for changes in input use, input costs and grape prices in San Luis Obispo County during the 2009 growing season.

The …

A Study Of The Economic Effects Of Imposing Fair Trade Coffee Consumption In San Francisco, Alexander Preston Magginetti

Agribusiness

Noting the rising sales of eco-friendly and fairly traded goods in the United States, this study examines the effects of implementing a policy that would limit the supply of non-fair-trade coffee in San Francisco. The goal of this policy would be to increase the sales of the fair-trade coffee market in the United States, and benefit fair-trade coffee growers by mandating the sale of fair-trade coffee in San Francisco. This study focuses on the economic effects of the policy on consumers and producers of fair-trade coffee, regular coffee, tea, and soda.

“Fair trade” began at the end of World War …

Evaluation Of Qualitative Aesthetics Of Wine Labels, Taryn Ann Barsotti

Agribusiness

This study was undertaken to determine the relationship between qualitative label aesthetics of wine labels and recommended price. The variables that were evaluated included Sonoma, Napa, Golden Mean, Font Uniformity, Color, Direction, Realistic, Abstract, Font Sizes, Font Styles, Pictures of Grapes/Vineyards, and Horizontal Label.

The report represents two important techniques when performing the analysis. A regression analysis and an analysis of variance have been performed to determine the relationship between particular variables and price.

It is concluded that there is a relationship between all test label aesthetics in wine labels and recommended price. This relationship is based on a ninety …