Social and Behavioral Sciences Commons^™

Why The Madness On Black Friday?, Donelson R. Forsyth

Jepson School of Leadership Studies articles, book chapters and other publications

Black Friday's climb from marketing ploy to popular craze resists easy explanation. A day of sleeping late, leftover turkey and trimmings and football seems to easily outgun one spent battling strangers to save a few bucks on this year's cool new toy or gizmo, but last year nearly a quarter of a billion Americans chose the check-out line and not the couch. Why?