Social and Behavioral Sciences Commons^™

Ari Still: Developing Packaging Design And Branding To Overcome Saturated Market, Andrea De La Vega

Graphic Communication

The alcoholic beverage market in the United States is facing a period of transformation, affecting the success and longevity of new launches and existing brands. Shifting consumer values and behaviors, generational changes, and an increasingly oversaturated landscape emerged after the immediate effects of the pandemic. Understanding these changes, especially as more members of Generation Z enter the legal drinking age, is imperative so retailers and spirit providers learn what the new generation expects and adapt in response. In a highly competitive market, my project aims to address how a brand can establish itself and be competitively unique, on-trend, and long-standing. …

Sweet Lies: Influence Of Food Marketing On Childrens’ Health And The Need For Reform, Mollie M. Warrington

Honors Theses

Markedly, there is heavy marketing of unhealthy food to children. This has become a significant public health concern because of escalating rates of child obesity, which have long-term consequences for physical health and severe mental health repercussions, such as body image concerns and low self-esteem. This thesis explores how food marketing strategies, historically rooted in television ads and evolving through digital platforms, are linked to children's dietary choices and broader public health implications. It analyzes various manipulative tactics, such as digital advertising, influencer endorsement, and gamification, showing how companies take advantage of the cognitive vulnerabilities of children to propagate unhealthy …

The Role Of Graphics And Packaging In Brand Protection, Charlotte Smith

Graphic Communication

This project was focused on how packaging and graphics can be utilized to help minimize the occurrence and risks of counterfeit products in the pharmaceutical industry. During this project, a brand protection plan for a fictional pharmaceutical product was formulated that focused on both developing packaging that is difficult to counterfeit and fostering consumer education. This plan involved covert, semi-covert and overt anti-counterfeiting features which were implemented in the packaging. An educational website was also created for users and distributors in order to enable the end users to identify if that product is genuine. The project objective was to better …

A Study On The Environmental And Societal Impact Of Salad Packaging, Nathanael Stephens

All Theses

Packaged salads are becoming an increasingly popular segment of today’s fresh cut vegetables and salads market. This increased demand is leading to an increased need for packaging. This increase in packaging can lead to a potential increase in impact on the environment. With a large push for sustainability in the modern economy, this environmental impact is becoming more and more unacceptable. Several studies have been conducted to determine environmental impacts of packaging, but none have homed in on the salad packaging market segment in detail until this study. This study is also pioneering the way by pairing environmental impacts of …

Communication And Biodegradable Packaging Relationship: A Paradigm For Final Disposal, Breno Luiz Ottoni, Rafael Mattos Deus, José Alcides Gobbo Junior, Ângela Maria Grossi De Carvalho, Rosane Aparecida Gomes Battistelle

Journal of Applied Packaging Research

Solid waste generation is estimated to increase from 1.3 billion to 2.2 billion tons by 2025, causing environmental, social, and consequently public health problems. The biggest problem in this regard involves the inadequate disposal of waste, and in emerging countries like Brazil, it is sorted less waste for recycling or composting. In this context, plastic packaging is more complex due to the high polymer composition, as well as low recycling rates. Bioplastics appear as alternatives because they are mostly biodegradable. Given the various functions of packaging and a systematic review of the literature, the aim of this study was to …

The Importance Of Branding In Small Businesses, Amber J. Rabie

Senior Honors Theses

The Land of Milk & Honey Farm exists to provide quality food produced in facilities that practice good stewardship to the Earth. It is a small business devoted to loving, careful stewardship and the production of quality goods. The mission of The Land of Milk & Honey is to combine traditional farming practices with a sustainable and environment-friendly approach to agriculture. It aims to provide customer satisfaction by being respectful and responsible over animals and the earth, and by producing quality products. To reach this objective, the farm intends to educate consumers and provide an alternative source for truly farm-fresh …

Consumer Appeal Of Injection Iml Packaging Vs. Similarly Decorated Glass Jars, Composite Cans, And Metal Cans Using Eye Tracking Technology, John King, Julie C. Rice, Andrew Hurley

Journal of Applied Packaging Research

Customers shopped for a set of control packages (i.e. decorated composite cans, metal cans, and glass jars) vs. similarly decorated experimental packaging {i.e. injection in-mold labeled (IML) plastic containers} in CUShop^TM. Sonoco Institute of Packaging Design and Graphics, Clemson University. The objective was to determine if IML decoration affected a shopper’s point of sale interest vs. non-IML methods of package decoration. Eighty-one volunteer participants wore eye tracking glasses and shopped for 5 products (3 of interest) over three days. Day one, control packaging data was collected; day two, IML packaging data was collected; day three, control and IML …

The Effect Of Decorative Foil Stamping On Consumer Attention, Rupert Andrew Hurley, Julianne Lee Holmes, Charles E. Tonkin, Kay Cooksey, Julie C. Rice

Journal of Applied Packaging Research

Packaging plays a crucial role in communicating product benefits to consumers. Oftentimes, designers use high visibility enhancements to differentiate packaging within the competitive array. Although luxury brands commonly use enhanced graphical and printing techniques to convey high quality products, many private label package designers are also utilizing enhancements to attract attention to their products. This research sought to understand how incorporating foil stamping to the primary panel of fast moving consumer good packaging will affect consumer attention and purchase preference. Through the collection of quantitative data, consumer attention and purchase preference were evaluated. Three different products were selected for evaluation …

The Ink Transfer And Image Definition Differences Between Elastomer And Photopolymer Printing Systems, Jason Palmer

All Theses

With recent advancements in elastomer imaging and plate technologies, a study comparing the ink transfer and image definition characteristics of the current flexographic printing systems was conducted. Using a number of print metrics across a variety of testing conditions, overall results suggested that the elastomer printing system laid down more ink and produced shaper printing than the photopolymer printing system. In particular, the elastomer printing system showed greater solid ink densities for the solvent and aqueous ink printing conditions, while the photopolymer printing system showed higher values in the ultraviolet ink printing conditions. Results across conditions also revealed that the …

Cigarette Packaging In Ireland: The Plain Future, Maurice Murphy, Wesley Connolly Tong

Dept. of Management & Enterprise Conference Material

No abstract provided.

How To Attract Children And Adults To The Same Beverage Through Package Design, Jessica C. Chaidez

Graphic Communication

The purpose of this study was to determine if children and adults could be attracted to the same beverage through package design. This study surveyed particpants in the San Luis Obispo Area on prefernece of different juice labels. The survey asked the preference of different juice labels based on typeface, size and layout of the logo, contrast, type of substrate, and color. The survey participants were in different age groups ranging from 4 years old to those over 40 years old.

Results from one hundred sixty-one responses indicated although not all age groups were attracted to the same elements of …

Towards Proactive And Flexible Agent-Based Generation Of Policy Packages For Active Transportation, Araz Taeihagh, Rene Bañares-Alcántara

Research Collection School of Social Sciences

One of the approaches gaining ground in policy design is the implementation of combinations of policy measures as policy packages with the aim of increasing efficiency and effectiveness of the designed policies. In this paper, we describe the recent advancements in the developments of a virtual environment for the exploration and analysis of policy packages. The virtual environment uses an agent-based modelling approach for the generation of different configurations of policy measures in the policy packages. The benefit of using the approach is the proactive and flexible generation of policy packages as the agents can react to the changes that …

The Effect Of Cosmetic Packaging On Consumer Perceptions, Sarah Aidnik

Graphic Communication

This project explores the relationship between cosmetic packaging, perceived price, quality, and retail environment. Packaging is often how consumers form their first impression of a product. Consumers can identify “high-end” and “low-end” cosmetics based on the items’ packaging using both conscious and subconscious cues. In a retail environment, this can signal a certain level of quality to a consumer.

In addition to extensive research, a survey was conducted on a sample of 16 women over the age of 18 living in southern and central California who regularly use and purchase cosmetics and skincare from low-end and/or high-end retail environments …

Communication Of Recycling Through Labeling And Packaging, Serena Mistry

Graphic Communication

Recycling has become a more prevalent practice in the last few decades. However, the labeling system on today’s packaging is not always clear in indicating whether something is recyclable. Recently, there has been a great deal of attention directed at a new system, known as the How2Recycle label, an innovative labeling system expected to launch in the next few years. As the population continues to grow at unprecedented levels and more strain is placed on the global environment, recycling becomes more crucial. In the United States, the lack of a standard system for recycling on labeling and packaging deters people …

Color And Brand Design For Multicultural Packaging, Kyle Valdillez

Graphic Communication

The purpose of this study is to determine how companies can use the color and brand design of packaging to effectively communicate their products across multiple cultures. Companies are entering new markets overseas where culture is affecting how a product is being perceived. Whether it is positive, negative, or neutral, they must accommodate these influences to potentially increase profits. This study will specifically explore the Spanish and Japanese cultures in comparison to the American culture, concerning the meanings of various colors and their use in brand design. The research methods used were historical research and content analysis. Through thorough examination …

Discovering Shifts And Trends In Beverage Packaging, Rachel Hutchinson

Graphic Communication

The purpose of this study is to better understand beverage packaging trends of today and what trends are necessary in order to profit in the industry today. It addresses aspects such as sustainability, marketing, labeling, and size and shape. In addition to determining trends on the rise, this study suggests methods in order to increase consumer appeal as well as lower production costs.

This study was based on specialized interviews with experts from different levels of the supply chain. Their insight was beneficial in understanding the current trends and the specific rationale for these shifts.

The results consist of addressing …

Sustainability In Packaging: A Study Of Trends, Ideas, And Perceptions Of Sustainability As It Relates To Packaging, Leslie Herrmann

Graphic Communication

The consumer packaging world has two key players, the consumer and the packaging manufacturer. And with the outside perspective of an expert on sustainability there creates the chemistry currently operating the sustainable packaging movement. But what does sustainability mean? The quick, dirty, and official definition is something which “meets the needs of the present without compromising the ability of future generations to meet their own needs” (www.sustainability-ed.org).

This study focused on what the consumer perceived as being sustainable as well as tested some consumer knowledge of what sustainability is. This was then contrasted with what some award winning packaging manufacturers …

Hot-Packaging Reduces Lipid Oxidation And Improves Sensory Characteristics Of Cooked Turkey Meat, Maiko Ishikawa, Dong U. Ahn

Journal of the Iowa Academy of Science: JIAS

The effects of two vacuum packaging methods (hot and cold vacuum packaging) on the storage stability and sensory characteristics of cooked meat were compared. Ground turkey breast and leg meat patties were cooked, vacuum packaged appropriately, and stored up to 22 days. Lipid oxidation was measured by the thiobarbituric acid (TBA) test. In addition, Total aerobic count and sensory evaluation (flavor, juiciness, tenderness, overall acceptability) were conducted. There was no significant difference in aerobic plate count by packaging methods; however, panelist rating revealed that hot-packaged turkey leg meat had higher juiciness and overall acceptability scores than cold-packaged ones. Although TBARS …

Pennsylvania Folklife Vol. 39, No. 3, Amos Long Jr., Marion Lois Huffines, Robert L. Leight, Charles R. Steitz Jr., Alvenia Schultz Graber

Pennsylvania Folklife Magazine

• The General Store
• Pennsylvania German in Public Life
• Building a One-Room School: The Dynamics of School Board Decision-Making at the Turn of the 20th Century
• Washington Hood: 500th Graduate of the United States Military Academy
• Grandmother Schultz
• Aldes un Neies (Old and New)