Social and Behavioral Sciences Commons^™

The Use Of Networking In Developing And Marketing The Irish Ecclesiastical Product, Kevin Griffin, Catherine Gorman, Jane Stacey, Elaine O'Halloran

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This project seeks to explore the development potential of trails and networks, focusing on ecclesiastical sites in the Republic of Ireland.

Two concurrent strands were undertaken:

• Investigation of visitor markets and their requirements
• The ecclesiastical / tourist resource and the experience it has to offer to the visitor.

The following considerations were taken into account;

• Richness and range of the ecclesiastical product inIreland
• Issues of access, structure, interpretation and management
• Advocation of a market oriented approach using factors and requirements as parameters to segment the markets

The approach to the project included the following:

• Development of a series of geographical …