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Social and Behavioral Sciences Commons

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Heritage

2008

Articles 1 - 1 of 1

Full-Text Articles in Social and Behavioral Sciences

The Use Of Networking In Developing And Marketing The Irish Ecclesiastical Product, Kevin Griffin, Catherine Gorman, Jane Stacey, Elaine O'Halloran Jan 2008

The Use Of Networking In Developing And Marketing The Irish Ecclesiastical Product, Kevin Griffin, Catherine Gorman, Jane Stacey, Elaine O'Halloran

Other resources

This project seeks to explore the development potential of trails and networks, focusing on ecclesiastical sites in the Republic of Ireland.

Two concurrent strands were undertaken:

  • Investigation of visitor markets and their requirements
  • The ecclesiastical / tourist resource and the experience it has to offer to the visitor.

The following considerations were taken into account;

  • Richness and range of the ecclesiastical product inIreland
  • Issues of access, structure, interpretation and management
  • Advocation of a market oriented approach using factors and requirements as parameters to segment the markets

The approach to the project included the following:

  • Development of a series of geographical clusters ...