Social and Behavioral Sciences Commons^™

Influencer Model Management: Grounded Theory Approach To Communication Influencer, Young Joon Lim

Communication Faculty Publications and Presentations

The term “influencer” has become widely recognized in the realm of influencer marketing, which refers to a form of social media advertising that capitalizes on the credibility of popular social media influencers to effectively reach a large target audience while maintaining an aura of authenticity. However, despite the significance of this concept, there is a noticeable lack of articles that have delved into the conceptual and theoretical development of an influencer model. Therefore, this study aims to address this research gap by adopting a classic grounded theory approach to identify and explore the common factors that contribute to the emergence …

Understanding Law Enforcement Mental Health Communication And Police Officers’ Mental Health Support Preferences: A Grounded Theory Study, Erin S. Craw

Communication (PhD) Dissertations

Throughout the United States, police officers experience cumulative stress and their mental health-related concerns often remain unaddressed. Recently, police departments have begun to offer more mental health support resources in an attempt to mitigate this issue. However, the underutilization of such support is a serious problem. The overall goal of this dissertation is to develop a grounded theory of mental health communication in law enforcement. Employing a constructivist grounded theory approach, data were collected in two sequential phases. Phase one involved 48 in-depth semi-structured interviews with active and retired police officers to examine how the messages police officers receive from …

Monsters In Media: A Textual Analysis Of True Crime In Narrative Journalism, Rachel Sansano

Honors Theses

True crime podcasts are a favorite among listeners everywhere. Their dramatic, intriguing, real-world stories have a way of pulling in people. Once you have been sucked into this community there is no escaping. For armchair detectives everywhere, true crime podcasts are an entertainment staple. These podcasts tell us stories of the worst criminals known to man. But is there more to these episodes than just a surface-level story? What are the deeper messages that these podcasts are sending?

This paper will look at the use of new journalism styles in new media formats. More specifically, this article looks at narrative …

Click-Enter-Send: The Relationship Experiences Of People Who Are Blind Or Visually Impaired In Text-Based Workspaces, Kelly Bleach

Antioch University Full-Text Dissertations & Theses

Companies have increasingly turned to text-based communications to recruit, hire, and manage a distributed remote workforce. For people who are blind or visually impaired, this movement presents both challenges and opportunities for attaining and retaining employment. Does the potential isolation of telework have a negative effect on workplace relationships for people who are blind or visually impaired? Does participation in text-based workspaces mitigate stereotypes and stigmatization experienced by people with visible disabilities? Using a constructivist grounded theory framework, this study explored how people who are blind or visually impaired experience relationships in text-based workspaces. Building and maintaining social connections and …

“Knowledge Puffs Up”: The Evangelical Culture Of Anti—Intellectualism As A Local Strategy, Mark Ward Sr.

Sermon Studies

The anti-intellectual strain of American evangelicalism, rooted in the populist Great Awakenings of the 18th and 19th centuries, has prompted much commentary from the 20th century to the present. Analysis of this anti-intellectualism has gained new currency today as evangelicals, who comprise 1 in 4 Americans, reject theories of evolution and manmade climate change. Scholarship on the subject has focused on the discourses of evangelical leaders at the national level. The present study, based on three years of fieldwork at an evangelical church, finds that an animus against intellectual elites is a potent "local strategy" for constructing a satisfying evangelical …

An Investigation Of Agricultural Crisis Communications Via Social Media, Courtney Gibson, Erica Irlbeck, Courtney Meyers, Cindy Akers, Peggy Price

Journal of Applied Communications

How an agricultural organization handles the way the media reports a crisis can have an impact on the public’s perceptions of the organization, and sometimes the industry as a whole. The popularity of social media outlets as a venue for disseminating and gathering information and news makes the use of social media surrounding agricultural crises an important topic to investigate (Glynn, Huge, & Hoffman 2012; Hermida, 2010). A qualitative case study was conducted to investigate the use of social media tools during an agricultural crisis. The participants – communications directors, social media managers, and individuals with a close connection to …

Womenpreneurs In A Digital Environment: Utilizing Instagram To Build A Personal Brand, Michelle N. Nuñez

USF Tampa Graduate Theses and Dissertations

Personal branding on social media is a growing and expanding field. The present research works to uncover the processes and practices of womenpreneurs and the ways in which they utilize social media, specifically Instagram, to build and maintain their personal brands. Grounded theory is used to underpin the research and provide a basis of which the study is conducted. The review of literature provides the context necessary to support the methods of a content analysis and semi-structured interviews. There is a gap in research as it pertains to the conceptualization of personal branding practices on Instagram and the present study …

Exploring Motivations For Intercollegiate Debate Participation, Joe Hamaker

MSU Graduate Theses

This study seeks to use qualitative interviewing and grounded theory analytical methods to explore motivations for intercollegiate debate participation, as well as to update and expand existing research on the subject. This study found that students participate for a variety of reasons including an affinity for competition, enjoyment of the process of debate, the acquisition of skills and perspectives, and finding a sense of community within both their debate squads and the broader debate community. Further, this study found that students remain motivated to participate in debate despite competing demands on their time by strategizing completion of coursework, satisfying social …

The Generation Z Handbook: A Grounded Theory Approach To Motivation In The Workplace, Justin Mahutga

Electronic Theses and Dissertations

Organizations must develop human capital to remain competitive in today’s economic landscape (Crook, Todd, Combs, Woehr, & Ketchen, 2011; Noe, 2017). Motivation is one aspect of human capital development that organizational research has difficulty understanding (Kovach, 1980), and given the recent introduction of Generation Z into the workforce (Ferri-Reed, 2016), this thesis seeks to understand the process of organizational motivation for Generation Z from a communication perspective. By applying grounded theory methods to 13 interviews, I illustrate several exploratory relationships within an emergent framework to describe the process of motivation for Generation Z participants. Primarily, subjects demonstrate that through the …

Listening To Unheard Voices: Nurses’ Communication Experiences With The Nrs Pain Scale, Matthew H. Barton, Kevin Stein

Discourse: The Journal of the SCASD

This study examines nurses’ experiences with the Numeric Rating Scale (NRS). These responses characterize the communication trials that nurses face with pain diagnosis, pain management, and overall patient care. Interviews with 20 nurses reveal three themes: subject dissatisfaction, feeling limited, and subjective satisfaction. An analysis of these themes reveals the need for renewed discussion about the way pain is communicated and the challenging expectations nurses must regularly confront. Implications for listening to important, but often quiet, even silent, voices in pain management and clinical practice are discussed.

Grounded Theory On China’S New Population Policy Reporting By The New York Times, Chen Hu

Masters Theses

The current thesis explores The New York Times’ coverage of China’s new population policy. On November 26, 2013, China updated its one-child policy to the selective one-child policy that allowed couples to have two children if one of the parents is single child. On October 30, 2016, China then erased the one-child policy, implementing the universal two-child policy that allowed all couples to raise two children. The New York Times, as an important western medium extensively covered China’s population policy.

This study collected 40 news articles from The New York Times, using grounded theory to explore the …

Constructing The Political Identity Of Generation Next: A Focus Group Study, Ryan Graham

MSU Graduate Theses

In the midst of an election season, research in the areas of politics and democratic engagement become increasingly important. Framed by concepts from social constructionism, this study used focus group interviews to better understand salient political values and citizenship norms among America's youth. Through personal experience and reflection, participants in this qualitative study were able to produce meaningful data from which one may draw general conclusions. The three major themes appeared as 1) socialization & development, 2) lack of faith, and 3) expanded notions of citizenship and engagement. Ultimately, results from this study suggested that America's youth have constructed a …

Rugby's Rise In The United States: The Impact Of Social Media On An Emerging Sport, Benjamin James Kocher

Theses and Dissertations

In this study, the grounded theory approach was used to conduct a qualitative study about the effects the media has on rugby players in the United States. This study involved in-depth interviews with American-born-and-raised rugby players from the top rugby colleges and universities in the United States. These interviews helped identify the role played by traditional and social media in encouraging new players to begin playing the sport of rugby. Results showed that traditional media did not play a large role in bringing out new players in the United States. However newer, social media played a much larger role. New …

Men And Mustangs: From Communicative Messages Within The Wild Horse Inmate Program To A Communicative Theory Of Learning How To Teach, Kristine Larissa Reyes

Electronic Theses and Dissertations

The purpose of this study was to discover the communicative messages within the Wild Horse Inmate Program. This dissertation developed the communicative theory of learning how to teach, a grounded theory based on the communicative messages of the Department of Corrections' officers and Bureau of Land Manager employees who work with inmates in a western state Wild Horse Inmate Program. I approached theorizing the communicative theory of learning how to teach from the applied communication perspective that communication is the enactment and application--symbolic and physical--of communication in daily life. The applied context was the Wild Horse Inmate Program where I …

How Social Media Affect The Social Identity Of Mexican Americans, Kaitlin Eve Felsted

Theses and Dissertations

This is a thesis conducted qualitatively using the Grounded Theory approach where in-depth interviews were conducted with 12 legal Mexican Americans in order to understand how social media affect Mexican Americans' social identity. This effect was understood by discovering the relationships between social identity theory and integration. Results showed that Mexican Americans felt that social media helped them with their English skills and connected them to their friends and family in Mexico. Mexican Americans were able to use social media to connect to their in-group community, and Mexican American community leaders were able to connect Mexicans to their in-group within …

The Process Of Informed Decision-Making About Prenatal Screening: Patient Education Materials, Policy, And Pregnant Women's Perspectives, Meredith G. Vanstone

Electronic Thesis and Dissertation Repository

This thesis examines the process of informed decision-making for low-risk women in their first pregnancies as they consider whether or not to participate in non-invasive, non-diagnostic prenatal screening.

Using a social constructionist approach with a theoretical lens of feminist bioethics, data from three sources were used to consider different aspects of the process of informed decision-making about prenatal screening. Data obtained from patient education materials, Society of Obstetricians and Gynecologists of Canada policy documents, and interviews with pregnant women were examined using the principles of constructivist grounded theory.

Findings are presented in the form of four integrated articles, addressing the …

Facebook And Its Users: Using Grounded Theory To Understand Perceived Interactivity As A Constraint In The Rhetorical Situation, Katie Lee Retzinger Pruitt

English Theses & Dissertations

The general term interactivity has been used in a variety of disciplines to describe phenomena that occur in website interfaces; however, definitions and explanations about what constitutes interactivity and how it functions do not consider the specific ways in which interactivity can function and be perceived by users in specific rhetorical situations. In this study, I address the problems with the literature about general interactivity in writing studies and in other disciplines such as computer science, advertising, marketing, and communication studies by distinguishing between two types of interactivity—functional and perceived. I situate the different types of interactivity rhetorically, which can …

ú`ÒIng: From Globalization To Glocalization---What The Impacts Of Globalization On Chinese Document Design Tell Us About International Professional Communication (Note: The First Two Chinese Characters Are Not Displayed Correctly. Please See The Actual Document.), Xiaoli Li

All Dissertations

How people from different cultural backgrounds represent themselves and communicate with each other is an intriguing topic in the age of globalization. Using a grounded theory approach, this work investigates how Chinese individuals and companies introduce themselves to a global audience via resumes and annual reports.
To better understand the features of professional communication practices in China today, this work compares and contrasts current resume writing and annual report writing with those in the past, especially before Chinafs entry into the WTO, in order to understand the changes as well as the cultural contexts and cultural motives of these features. …

Youtube Politics: Youchoose And Leadership Rhetoric During The 2008 Election, Scott H. Church

Department of Communication Studies: Dissertations, Theses, and Student Research

The present study employs both qualitative and quantitative research methods to examine the discourse of leadership in the YouTube video clips of 16 candidates who competed in the 2008 U.S. presidential race. The introduction and farewell videos of the candidates included on the YouChoose portion of YouTube are inductively analyzed for leadership utterances. Common categories are constructed through a grounded theory approach, while frequencies of the appearance of leadership traits are discovered through a content analysis of the data. The findings are then compared with relevant literature to determine the nature of presidential campaigns within the participatory culture of YouTube. …

Engaging Audiences: An Analysis Of Social Media Usage In Advertising, Emily Fay Mabry

LSU Master's Theses

The growing usage of social media indicates a potentially effective new platform for advertisers. However, little academic research examines how advertisers use these platforms for marketing and communications. This study sought to provide an analysis of current commercial social media usage by conducting interviews at a digital creative agency and full-service agency, in addition to conducting a statewide online survey of advertising professionals. Results indicated that advertisers use social media differently than they do traditional forms of advertising media. In the current digital media environment, advertisers must provide value or an added benefit to the consumer to gain their attention. …

Maintaining Adult Student-Parent Distal Relationships: An Explorartion Of Mediated Communication Among Thai Students In The U.S., Thammaphong Isarabhakdi

Electronic Theses and Dissertations

Although a growing amount of research in relational maintenance has began to focus intensively on long-distance relationships (LDRs), especially marital, dating, and friendship relationships, little attention has focus on the process of maintaining LDRs in non-Western families. The objective of this study was, first, to explore the experience of Thai adult students who maintain LDRs with their parents. Second, this study identified Thai students’ specific relational maintenance behaviors and examined the channels of mediated communication used among Thai adult students and their family members.

This study utilized a qualitative method framed by a grounded theory approach to uncover the experience …

Screams, Vampires, Werewolves, And Autographs: An Exploration Of The Twilight Phenomenon, Emily Reynolds

Theses and Dissertations

The purpose of this thesis is to examine the pop culture phenomenon of Twilight. Using a qualitative method of grounded theory, meanings and constructs were developed from the data. Data was gathered at three events centered around the release of the Twilight the film adaptation, and the release of the fourth and final book in the Twilight saga. A survey was administered to willing participants. After the surveys were gathered they were read and then coded. After the coding process a follow up interview was conducted with ten nominated and willing Twilight fans. The results had theoretical roots in …

Struggling, Coping, And Thriving: Sense-Making In Stepfamily Couples' Narratives About Coparenting, Andrea L. Smtih Sisk

Electronic Theses and Dissertations

The term coparenting implies a bioparental dyad that often excludes the stepparent's role in sharing parenting across joint-custody households. Focusing solely on this dyad also precludes gaining an understanding of how stepfamily couples manage together the communication and sharing of parental responsibilities with the parent(s) in the shared children's other home. In a departure from this bioparental dyad-focused approach, this study locates the stepfamily couple at the center of an inquiry into managing coparenting across households. This mixed methods design study included in-depth interviews of 32 stepfamily couples whose narratives about coparenting were analyzed using grounded theory methods. Forty-one percent …

Taking The 'Sport' Out Of Sports Parenting: Toward A Theory Of Sport Related Parent-Child Communication Competency, Marissa Metala Yandall

Electronic Theses and Dissertations

Research has shown that over-emphasis on winning is the number one reason why approximately seventy percent of the forty million children who participate in youth sports will quit by age 13. This study utilized a constructivist grounded theory approach to investigate the role of parent-child communication within the context of youth sports. A total of 22 athletes and 20 parents were recruited through a Western university to discuss messages exchanged during youth sport participation. The results suggest that the delineation between messages of support and pressure is largely dependent on discursive work done by both parent and child. Parents who …

Navigating The Paradoxes Of Working From Home, Susan L. Rosiek

ETD Archive

Many of today's organizational employees are turning to flexible work programs, such as telework, to help them balance their work and life responsibilities. Previous research indicates working from home has positive effects, but the same research reveals telework can have a negative impact on work-life balance. There are gaps in the amount and variety of theoretical development in the area of telework. The goal of this research study was to extend the scope of telework analysis beyond technology use by exploring the various tensions teleworkers encounter when working from home, learn how teleworkers alter their communication practices to deal with …

The Internet As An Anchor: A Comparative Analysis Model Of Internet Advocacy And Web Site Production In Japan And The Issue Of History Textbook Reform, Daniel Mark Dowdle

Theses and Dissertations

This master's thesis is a grounded theory study of the development of the Internet as a tool for political action in Japan by groups and individuals producing web pages on the issue of history textbook reform. Through the analysis of 14 in-depth interviews, a framework is developed for understanding the role the Internet has taken in political action in Japan. As activists utilize the Internet in political activism, the Internet appears to be developing into an anchor for continuing political activism. For activists, the Internet is a central point of reference for both mass communication and interpersonal communication activities. The …

Adoption In New Orleans: What Agencies Are Doing To Promote It, Emily Barbara Rivers

LSU Master's Theses

Unplanned and unwanted pregnancies are a national concern in the United States. In addition, many people exist who would like to become parents, but cannot or do not reproduce biologically. While adoption could offer a solution to this problem, the actual number of adoptions that take place is very small. This study examined what adoption agencies in the New Orleans area are doing to promote themselves to women with unwanted pregnancies. In-depth interviews were conducted with five adoption agencies. Three of the five agencies reported using various methods of targeting women with unwanted pregnancies. These methods included public posters, flyers …

The Purpose Of Magazine Web Sites, Mark Marquez Ii

LSU Master's Theses

The purpose of this thesis was to determine whether online versions of printed magazines shared an overall purpose. Guided by grounded theory, interviews were conducted of publishers and staff members from the Web sites of 15 printed magazines. The analysis of the interviews suggested that the overall purpose of online versions of magazines is marketing of the printed magazine, and that the sites also are intended to accomplish a number of secondary purposes.