Open Access. Powered by Scholars. Published by Universities.®

Social and Behavioral Sciences Commons

Open Access. Powered by Scholars. Published by Universities.®

Discourse analysis

Discipline
Institution
Publication Year
Publication
Publication Type
File Type

Articles 1 - 30 of 185

Full-Text Articles in Social and Behavioral Sciences

An Open Conversation: Deliberating Perceptions Of Power Through New Media, Abigail Barnes May 2024

An Open Conversation: Deliberating Perceptions Of Power Through New Media, Abigail Barnes

Dissertations

This research aims to investigate aims to critically assess how mediated participants utilize new media spheres deliberate upon perceptions of power through rhetorical criticism and critical discourse analysis. Since the conception of social media, users have utilized the platforms to network, negotiate, and dissent from controversies through mediated public deliberation. The present study aims to nuance how Habermas’ original conception of deliberative rhetoric has transformed through new media deliberation. To exemplify this change in deliberative rhetoric, the present study will also critically evaluate online social movements through the case study of the AOC Tik Tok Challenge, responses to online controversies …


Sex And Self-Optimization: Stancetaking In Postfeminist Media, Stella Clymer May 2024

Sex And Self-Optimization: Stancetaking In Postfeminist Media, Stella Clymer

Chancellor’s Honors Program Projects

No abstract provided.


Expanding Frameworks: Conducting Discourse Analysis In Counseling Research, Chloe Lancaster, Melissa J. Fickling Apr 2024

Expanding Frameworks: Conducting Discourse Analysis In Counseling Research, Chloe Lancaster, Melissa J. Fickling

The Qualitative Report

Discourse analysis encompasses a variety of disciplinary approaches that broadly aim to understand how individuals and groups use language to construct and maintain their psychological and social realities. A central concept in discourse analysis is we all use discourse to accomplish our communication goals despite being unaware of most discourses we evoke. While discourse studies could help counseling professionals to better understand how they deploy discourses to maintain identities, inequalities, and status quo, the method is not well-represented in counseling research in the United States. This methodological guide presents an introduction to discourse analysis and an overview of the analytic …


Retórica Intercultural En El Discurso Académico Universitario: Las Funciones Retóricas De La Citación En Los Trabajos De Fin De Máster Escritos En Español Y En Inglés Por Hablantes Nativos Y No Nativos, David Sanchez-Jimenez Feb 2024

Retórica Intercultural En El Discurso Académico Universitario: Las Funciones Retóricas De La Citación En Los Trabajos De Fin De Máster Escritos En Español Y En Inglés Por Hablantes Nativos Y No Nativos, David Sanchez-Jimenez

Publications and Research

This research derives from the interest in learning the cultural differences in citation practices in the academic genre of Master's thesis of native Spanish (Ee), non-native Filipino writers of Spanish (Fe), native Filipino writers of English (Fi), and American writers of English. A total of thirty-two (32) master´s theses – eight (8) for each group – were analyzed. A quantitative and qualitative methodology was used to study this phenomenon based on the computerized textual analysis of the rhetorical function of citations arranged in typological classification that modified the outline proposed by Petrić in his 2007 article. The results obtained from …


"And I / Am The Arrow": The Narrative, Personae Construction, And Language Ideology Of Confessional Poets' Identity Performance, Madison Fuchs Jan 2024

"And I / Am The Arrow": The Narrative, Personae Construction, And Language Ideology Of Confessional Poets' Identity Performance, Madison Fuchs

Theses and Dissertations--Linguistics

This thesis argues for consideration of linguistic features in service of raising the postmodern confessionalist poet identity as an utterance and an act of loyalty to performance. The embodiment of the confessionalist identity, attributed to the features used to adhere to the confessional mode, is realized through the invention of confessional personae. These confessional personae merge the responsibilities of the speaker and the narrator to convey a pseudo-autobiographical utterance to a designated audience. In this thesis, I analyze a sequence of poems that either possess taboo subjects or utilize linguistic functions, like indexicality and audience design, that mark its mode. …


Gaps And Overlaps In Conversation: Analyses Of Differentiating Factors, David W. Edwards Jan 2024

Gaps And Overlaps In Conversation: Analyses Of Differentiating Factors, David W. Edwards

Linguistics & TESOL Dissertations

Human social behavior relies on communication, and much of that communication occurs in conversation. A crucial feature of conversation is turn-taking, the (usually) orderly pattern of listening and speaking that humans employ in conversation. In analyzing details of actual conversations, Sacks, Schegloff & Jefferson (1974) launched the field of Conversation Analysis by outlining a set of observations of turn-taking behavior and by proposing a list of rules to explain that behavior. They noted that the vast majority of transitions from one speaker to another happen with very little gap or overlap (Sacks, Schegloff & Jefferson 1974: 700–701). More recently, researchers …


War Or Peace Discourse? Analysis Of News Headlines On Pulwama Attack, Showkat Ahmad Jan Mr, Francis Philip Barclay Dr Dec 2023

War Or Peace Discourse? Analysis Of News Headlines On Pulwama Attack, Showkat Ahmad Jan Mr, Francis Philip Barclay Dr

Peace and Conflict Studies

Discourse analysis and the theories of war and peace journalism are used to investigate the newspaper coverage of the Pulwama attack of 2019, a recent development in the Kashmir conflict between India and Pakistan that brought the nuclear-armed Asian neighbours on the brink of a war. To identify the journalistic discourses of the Pulwama attack, 686 headlines of news articles published in six popular newspapers on the attack and its aftermath during February 15-25, 2019, are analysed. Three levels of discourse analysis are employed: Lexical, social and ideological stratifications. Under lexical stratification, the news headlines are analysed to identify their …


Constructions Of Greatness In Foreign Policy: Neo-Ottomanism In Türki̇ye And Eurasianism In Russia, Jonathan Jordan, Salwa Azzahra Nov 2023

Constructions Of Greatness In Foreign Policy: Neo-Ottomanism In Türki̇ye And Eurasianism In Russia, Jonathan Jordan, Salwa Azzahra

Global: Jurnal Politik Internasional

Geopolitical changes in the second decade of the 21st century have shifted the centre of international political power. Non-Western political power centres emerged and increased influence as the unipolar world transformed into a multipolar one. In contrast to the Cold War era, where ideology was the main instrument in dealing with Western influence, some contemporary geopolitical power centres carry the perception of historical glory as an important factor in their foreign policy, as demonstrated by Turkey under the leadership of Recep Tayyip Erdoğan with its neo-Ottomanism and Russia under Vladimir Putin with Eurasianism. By using discourse analysis methods on data …


A Discourse Analysis Of Parents' And Teachers' Social Constructions Of School Readiness And Transition To Kindergarten For Children With Disabilities, Ronica Senores Toyota May 2023

A Discourse Analysis Of Parents' And Teachers' Social Constructions Of School Readiness And Transition To Kindergarten For Children With Disabilities, Ronica Senores Toyota

Education (PhD) Dissertations

This study examined parents’ and teachers’ social constructions of disability, school readiness, and the transition to kindergarten process for children with disabilities who participated in a self-contained preschool special education (SPED) class, called a special day class (SDC). The 12 participants included parents of children with disabilities (i.e., three with autism and one with Down syndrome), four preschool SDC teachers, two kindergarten SDC teachers, and two general education kindergarten teachers. They were recruited from a large urban school district in Southern California. Semistructured interviews were conducted to invite participants to share their experiences working with students with disabilities and their …


From Rhetoric To Posture: A Comparative Study Of George W. Bush, Barack H. Obama And Donald J. Trump’S Stances Towards Dprk Nuclear Issue, Shurooq Al Hashimi Feb 2023

From Rhetoric To Posture: A Comparative Study Of George W. Bush, Barack H. Obama And Donald J. Trump’S Stances Towards Dprk Nuclear Issue, Shurooq Al Hashimi

All Works

This article explores the postures of the last three former US presidents towards North Korean nuclear issue. The study applies Fairclough’s critical discourse analysis (CDA) model as a new approach to examine this topic. By analyzing 17 speech corpuses, this study sheds light on the foreign policy adapted G. W. Bush, Obama, and Trump to address North Korea Nuclear issue. Theoretically, the study uses both Waltz’s foreign policy analysis model and Aristotle modes of persuasion to analyze the findings. It also clarifies the original foundations of each presidents’ foreign policy based on the four American IR school of thoughts. Results …


Exploring Leaders' Sensemaking Of Emergent Global Norms For Open Science: A Mixed Methods Discourse Analysis Of Unesco’S Multistakeholder Initiative, Lisa Cuevas Shaw Jan 2023

Exploring Leaders' Sensemaking Of Emergent Global Norms For Open Science: A Mixed Methods Discourse Analysis Of Unesco’S Multistakeholder Initiative, Lisa Cuevas Shaw

Theses and Dissertations

In November 2021, all 193 United Nations Member States adopted the United Nations Educational, Scientific, and Cultural Organization’s (UNESCO) Recommendation on Open Science (UNESCO, 2021a), which signaled a shared commitment to globally recognized standards for open science. However, as with other normative instruments established by intergovernmental organizations (IGOs) such as UNESCO, the ways in which local, national, and regional leaders will implement the recommendation can and will vary (Finnemore, 1993). Top-down and bottom-up coordination across international stakeholders in the research system is critical for the framework to be effective in driving global policy implementation and enabling sustained research culture change. …


Discourse Analysis Of Knowledge Construction In An Online Teacher Education Course, Elsa Richter Jan 2023

Discourse Analysis Of Knowledge Construction In An Online Teacher Education Course, Elsa Richter

Graduate College Dissertations and Theses

Peer discourse is a valuable tool for knowledge construction in the higher education classroom environment, and can sometimes be neglected in asynchronous online classes, which have become increasingly prevalent in the past several years. Students interact in different ways online than they do in person, which can affect the class dynamic and the way in which knowledge is constructed within it. Using Weinberger & Fischer’s (2005) Framework to Analyze Argumentative Knowledge Construction in Computer-Supported Collaborative Learning, this single-case qualitative case study utilizes self-study, content analysis, and discourse analytic methods to investigate undergraduate students’ approaches to knowledge co-construction via discussion boards …


The Clash Of The Commons: An Imagined Library Commons Discourse, Emily Benoff Nov 2022

The Clash Of The Commons: An Imagined Library Commons Discourse, Emily Benoff

Urban Library Journal

The commons has been adopted by LIS as a metaphor for transformational library spaces. However, post-colonial scholarship exposes the material violence and exclusionary practices that coincide(d) with commons-making in Europe and North America. When weighing such assessments against the traditional role of American libraries as mechanisms of colonial values, it becomes necessary for library professionals to critique their continued evocation of commons discourse from a perspective that centers decolonization. Responding to this challenge, I historicize the commons as both an imagined ideology and an actual instrument of power to contextualize Indigenous and post-colonial assessments of commons-making in the settler colonial …


Heterotopias Of Nationalist Youth Organisations In Poland: Communitarisation And Entry/Exit System, Helena Ostrowicka, Klaudia Wolniewicz-Slomka Nov 2022

Heterotopias Of Nationalist Youth Organisations In Poland: Communitarisation And Entry/Exit System, Helena Ostrowicka, Klaudia Wolniewicz-Slomka

The Qualitative Report

The article presents the results of an analysis of the discourse of nationalist youth organisations in Poland. The authors have attempted to reconstruct the common “us” of two youth organisations based on the materials made available by them as well as articles in the press published in 2018 in selected journals and weeklies. This was the year when Poland celebrated its 100th anniversary of regaining independence, which made this an exceptional time in the context of discourse about the community. The article focuses on two youth organisations – the All-Polish Youth (APY) and the National Radical Camp (NRC). The …


Grounding Systemic Functional Linguistics And Critical Theory In Deepening Ell's Discipline Knowledge And Exploring The Praxis Of Teaching And Researching Disciplinary Literacy Development: A Book Review, Elih Sutisna Yanto, Junjun Muhamad Ramdani Oct 2022

Grounding Systemic Functional Linguistics And Critical Theory In Deepening Ell's Discipline Knowledge And Exploring The Praxis Of Teaching And Researching Disciplinary Literacy Development: A Book Review, Elih Sutisna Yanto, Junjun Muhamad Ramdani

The Qualitative Report

In the book, Teaching and Researching ELLs’ Disciplinary Literacies: SFL in Action in the Context of US School Reform (2019), Meg Gebhard, professor of Applied Linguistics and co-director of the Secondary English Education Program at the University of Massachusetts, Amherst, USA, provides a comprehensive description to second language researchers, multilingual learners, language teachers, and teacher educators of how Halliday's Systemic Functional Linguistics (SFL) can be applied to give ELLs access to the language and literacies they need to succeed across the curriculum. Throughout the chapters, Gebhard provides convincing evidence that mastering their various grammars and genres (text types) is equally …


From Sesame Street To Beyond: Multi-Domain Discourse Relation Classification With Pretrained Bert, Isaac R. Raff Sep 2022

From Sesame Street To Beyond: Multi-Domain Discourse Relation Classification With Pretrained Bert, Isaac R. Raff

Dissertations, Theses, and Capstone Projects

Research efforts in transfer learning have gained massive popularity in recent years. Pretrained language models have demonstrated the most successful results in producing high quality neural networks capable of quality inference after training across domains via transfer learning. This study expands on the domain transfer introduced in \cite{ferracane-etal-2019-news} exploring neural methods for transfer learning of discourse parsing between a news source domain and a medical target domain. \cite{ferracane-etal-2019-news} specifically discuss transfer learning from news articles to PubMed medical journal articles. Experiments in transfer learning in the current work expand to include three domains: Wall Street Journal articles previously annotated with …


Two Sides To Every Story: Investigating Changes In Cultural Attitudes Using Discourse Analysis In Computer-Mediated Infidelity Discussions, Michaela J. Dipillo May 2022

Two Sides To Every Story: Investigating Changes In Cultural Attitudes Using Discourse Analysis In Computer-Mediated Infidelity Discussions, Michaela J. Dipillo

Masters Theses

Despite overt cultural consensus on the reprehensible nature of infidelity, prevalence rates of infidelity behavior remain elevated— highlighting a substantial discrepancy between widely-accepted infidelity practices and actual behavior. To understand this incongruence and elucidate the cultural meaning of infidelity, communication surrounding infidelity warrants extensive scrutiny. The study employs methods of discourse analysis to investigate three Reddit threads from 2017, 2019, and 2021, that address infidelity. I make a case that recent changes in the discourse surrounding infidelity reflect changes in broader societal attitudes and accepted practices concerning infidelity. Using empirical methods of discourse analysis, I conducted three analytical procedures to …


A Discursive Approach To Analyzing The Social Construction Of Exercise During Pregnancy, Savanna Kerstiens Apr 2022

A Discursive Approach To Analyzing The Social Construction Of Exercise During Pregnancy, Savanna Kerstiens

The Qualitative Report

While research has demonstrated that exercise is healthy for pregnant women (Ramirez-Velez et al., 2017), many pregnant women do not meet medical recommendations and hesitate to engage in exercise. This may be related to the dominant discourses circulating in society and popular media. For this study, I selected a sample of top-selling pregnancy books to explore the attitudes, beliefs, and ideas circulating in these texts surrounding exercise during pregnancy. I conducted a discourse analysis to deconstruct the meaning of the language used and the advice given. Throughout the analysis, a postmodern feminist epistemology is employed to consider the implications …


Use Of Cartoons As A Tool For Giving Instructions In The Library, Maman Lesmana Mar 2022

Use Of Cartoons As A Tool For Giving Instructions In The Library, Maman Lesmana

Library Philosophy and Practice (e-journal)

This article aims to show cartoon memes on the internet that contain about libraries to see the possibilities for using such forms of instruction in the library, so as to make the atmosphere in the library more comfortable and not boring, both for users and for students. library managers. The methods used in this research are qualitative methods, library, and descriptive analysis, namely collecting data in the form of cartoons containing images and texts about libraries on the internet, then analyzing them using theories about cartoons and informative texts, to get the meaning and messages conveyed. contained in it, then …


A Discourse Analysis On The Importance Of Outdoor Recreation For Latinx First-Generation College Students Attending California Polytechnic Humboldt, Juan Anzada Jan 2022

A Discourse Analysis On The Importance Of Outdoor Recreation For Latinx First-Generation College Students Attending California Polytechnic Humboldt, Juan Anzada

Cal Poly Humboldt theses and projects

Historically, marginalized groups, including people of color and those from low socioeconomic populations, have been at a disadvantage in accessing outdoor recreation on public lands. This project explores whether this phenomenon is mirrored in undergraduate student populations, specifically within Latinx first-generation college students. This project had a sample size of twenty undergraduate students who identified as first-generation Latinx students attending Cal Poly Humboldt. Utilizing a semi-structured interview, participants were presented with survey questions which were intended to elicit their response on how the natural environment and their participation in the environment through outdoor recreation were significant factors in their decision …


The Axis Of Access: A Quantitative Ethnography Of Presidential Discourse On The Construct Of College Access In The United States, Pamela M. Donnelly Jan 2022

The Axis Of Access: A Quantitative Ethnography Of Presidential Discourse On The Construct Of College Access In The United States, Pamela M. Donnelly

Theses and Dissertations

Federal discourse pertaining to college access requires clarified definition. Use of the college access construct has become commonplace, yet no unified refinement of meaning exists. This study, which covered U.S. presidential communications from January 2009 to October 2021, addressed the abstraction of language as leaders presented ideas, policies, and opinions. Observable trends impacting social mobility for students from underserved populations were of central interest. The research methodology, Quantitative Ethnography (QE), used the tool of Epistemic Network Analysis (ENA). Eight codes were identified through grounded analysis: Affordability, Pathway Program, Underserved Populations, Class Systems, Upward Mobility, Career Readiness, Trajectory, and Career Technical …


Reframing Leadership Narratives Through The African American Lens, Marion Missy Mcgee Jan 2022

Reframing Leadership Narratives Through The African American Lens, Marion Missy Mcgee

Antioch University Dissertations & Theses

Reframing Leadership Narratives through the African American Lens explores the context-rich experiences of Black Museum executives to challenge dominant cultural perspectives of what constitutes a leader. Using critical narrative discourse analysis, this research foregrounds under-told narratives and reveals the leadership practices used to proliferate Black Museums to contrast the lack of racially diverse perspectives in the pedagogy of leadership studies. This was accomplished by investigating the origin stories of African American executives using organizational leadership and social movement theories as analytical lenses for making sense of leaders’ tactics and strategies. Commentary from Black Museum leaders were interspersed with sentiments of …


Caricom Caribbean’S Hrd 2030 Strategy: Inscribing The Neoliberal Imaginary Through Social Planning?, Nigel O.M. Brissett Dec 2021

Caricom Caribbean’S Hrd 2030 Strategy: Inscribing The Neoliberal Imaginary Through Social Planning?, Nigel O.M. Brissett

Sustainability and Social Justice

The globalisation’s ‘knowledge economy’ has created a new set of human capital requirements. The guiding policy and planning document, The CARICOM Human Resource Development 2030 Strategy: Unlocking Caribbean Human Potential document, ‘serves as a roadmap for the CARICOM Caribbean’s responses to these human capital demands. I conduct a critical analysis of this document’s policy discourses to ascertain their core values and strategies, as well as their implications for the education and development of the CARICOM Caribbean. I find that the emergent discourses and ideas–neoliberal education reform and state-led social planning–provide a cautionary tale of the potential impact of educational change …


“Practice Basic Hygiene, And You’Ll Stay Healthy”: How Primary School Reading Textbooks Transmitted Cultural Education In The Soviet Union, Victoria Storozenko Aug 2021

“Practice Basic Hygiene, And You’Ll Stay Healthy”: How Primary School Reading Textbooks Transmitted Cultural Education In The Soviet Union, Victoria Storozenko

University of South Florida (USF) M3 Publishing

Russia’s Cultural Revolution, beginning after the October Revolution in 1917, produced a broadly defined understanding of culture and cultural education at Russian schools that encompassed even basic hygiene and health. Drawing from postdoctoral research, this paper discusses the Cultural Revolution’s impact and its ideas on cultural education as presented in textbooks for 10-year general education schools in the Soviet Union. Discourse analysis revealed that the schoolbooks acted as an interface between a functional education system and changes in its surrounding environment, especially changes due to the Cultural Revolution. Amid today’s COVID-19 pandemic, the study’s findings raise several questions about what …


Weedy Relations: Narratives Of Invasion And Intimacy With Tamarisk In The Chihuahuan Desert, Shannon S. Pepper Jul 2021

Weedy Relations: Narratives Of Invasion And Intimacy With Tamarisk In The Chihuahuan Desert, Shannon S. Pepper

Geography ETDs

Tamarix spp., also known as salt cedar or tamarisk, is a shrub that has garnered a notorious reputation in North America as an invasive plant, with widespread policy and research advocating for its eradication in the Southwest U.S. and Northern Mexico. This study examines both governmental conservation documents and news articles to investigate narrative trends on tamarisk in the Southwestern U.S. and Northern Mexico as a contiguous region (the Chihuahuan Desert), expanding on current research to include transborder effects on the perception and management of introduced species. This paper asks: In the last 25 years, how has the movement, …


Distribución De Las Funciones Retóricas De Las Citas En Los Apartados Del Trabajo Fin De Máster Escrito En Español Y En Inglés, David Sánchez-Jiménez Jul 2021

Distribución De Las Funciones Retóricas De Las Citas En Los Apartados Del Trabajo Fin De Máster Escrito En Español Y En Inglés, David Sánchez-Jiménez

Publications and Research

This study correlates with a research study published in the journal Pragmalingüística, in which the contrastive use of the rhetorical functions of citations in master’s theses in Spanish and English was studied. The main objective pursued by this new research is to determine which rhetorical functions are used most frequently in the different parts of a master’s thesis and what these can accomplish in each part of the text. Following Petrić (2007), a computerized textual analysis of the rhetorical function of citation was used to study this phenomenon in a corpus of sixteen (16) theses of which eight (8) were …


Racializing Discourses: An Exploration Of Moreno Subject Formation In Oaxaca, Mexico, Juan Salvador Sepulveda-Figuereo Jun 2021

Racializing Discourses: An Exploration Of Moreno Subject Formation In Oaxaca, Mexico, Juan Salvador Sepulveda-Figuereo

Dissertations and Theses

Processes of Black racialization in Mestizo Latin America open a space to expose how subjectivities emerge and change while in tension with broader national ideas and transnational discourses. Morenos, typically dark skin individuals of African descent, inhabit the boundaries of mestizaje, Mexico's national racial ideology which emphasizes indigenous and Spanish ancestry. As a result, regional narratives subject morenos to racialization processes that align with the historical erasure of people of African descent, effectively excluding morenos from the nation. Nevertheless, morenos incorporate themselves into the regional and national narratives through various mechanisms and (re)formulations of established discourses.

I propose a …


Love In The Time Of Cinema: A Queer Feminist Analysis Of Reviews Of Four Mainstream Queer Films, Corinne Ebner May 2021

Love In The Time Of Cinema: A Queer Feminist Analysis Of Reviews Of Four Mainstream Queer Films, Corinne Ebner

Undergraduate Honors Thesis Collection

From a queer-feminist media studies perspective, this paper performs a qualitative discourse analysis on a large selection of film reviews about the recent queer films Atomic Blonde (2017), Call Me by Your Name (2017), Carol (2015), and Rocketman (2019). Given the historically taboo nature of queer relationships on screen, these films stand out as productions that were widely distributed and critically acclaimed while containing explicit depictions of queer romance and sexuality. This analysis compares reviews of the two films centered around gay (male-male) couples—Call Me by Your Name and Rocketman—to those of films centered around lesbian (female-female) couples—Carol and Atomic …


Discourse, Threats, And Affirmative Action: A Comparative Analysis Of Race-Based University Admissions Policies In Brazil And The United States, Linda D. Smith Apr 2021

Discourse, Threats, And Affirmative Action: A Comparative Analysis Of Race-Based University Admissions Policies In Brazil And The United States, Linda D. Smith

FIU Electronic Theses and Dissertations

In the early part of the 21st century, both Brazil and the United States questioned the use of affirmative action policies that dictate the extent to which race is used as a factor in university admissions. This study compares discourse frameworks adopted by policymakers and subsequent affirmative action policies, in addition to Black enrollment trends in Brazil and the United States. This research contextualizes how three frameworks—justice, abstract liberal, and threat— shape race-based admission policies by examining demographic, admissions, and enrollment trends in both countries. I argue that discourse frameworks are a more reliable indicator than racial threat in …


Nation Brand, National Prestige, And The Social Imaginaries Of The Advanced Nation In South Korea, Jung-Yup Lee Apr 2021

Nation Brand, National Prestige, And The Social Imaginaries Of The Advanced Nation In South Korea, Jung-Yup Lee

Doctoral Dissertations

The dissertation focused on how the discourses and institutions of nation branding and public diplomacy reshaped the social imaginary of the nation. Following the trajectory of the nation branding discourse in South Korea in the first fifteen years of the 21st century, I examined different moments of the re-imagining of the nation by multiple agents with regard to nation branding and public diplomacy. Firstly, I examined how the news media played a crucial mediating role in importing and disseminating the globally emerging discourse of nation branding in collaboration with private and public think tanks in the early and mid 2000s. …