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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Trophy Children Don’T Smile: Fashion Advertisements For Designer Children’S Clothing In Cookie Magazine, Chris Boulton
Trophy Children Don’T Smile: Fashion Advertisements For Designer Children’S Clothing In Cookie Magazine, Chris Boulton
Masters Theses 1911 - February 2014
This study examines print advertising from Cookie, an up-scale American parenting magazine for affluent mothers. The ads include seven designer clothing brands: Rocawear, Baby Phat, Ralph Lauren, Diesel, Kenneth Cole, Sean John, and DKNY. When considered within the context of their adult equivalents, the ads for the children’s lines often created a prolepsis—or flash-forward—by depicting the child model as a nascent adult. This was accomplished in three ways. First, the children’s ads typically contained structural continuities such as logo, set design, and color scheme that helped reinforce their relationship with the adult brand. Second, most of the ads place the …
Maximizing Masculinity: A Textual Analysis Of Maxim Magazine, Kirsten Wisneski
Maximizing Masculinity: A Textual Analysis Of Maxim Magazine, Kirsten Wisneski
Masters Theses 1911 - February 2014
This study examines the story that Maxim tells about masculinity, with particular focus on the type of humor in the magazine and its function; the way the magazine echoes embodied male-male social interaction, particularly “male-bonding”; and how the magazine pits “real” women against the Maxim fantasy women.