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Social and Behavioral Sciences Commons

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Communication

University of Central Florida

2024

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Full-Text Articles in Social and Behavioral Sciences

Communicative Ai And Techno-Semiotic Mediatization: Understanding The Communicative Role Of The Machine, Göran Bolin Apr 2024

Communicative Ai And Techno-Semiotic Mediatization: Understanding The Communicative Role Of The Machine, Göran Bolin

Human-Machine Communication

Mediatization discourse has so far mainly been centered on media from institutional or social-constructionist approaches. The technological developments within communications industries coupled with the wider societal process of datafication might, however, beg for dusting off the smaller, although the long-time existing, technological approach to mediatization as a complement to the two other approaches, in order to understand aspects of automation and human-machine communication. This theoretical article explores how existing mediatization approaches can refocus to include lessons learned from human-machine communication. The first section accounts for the main mediatization approaches. The second section discusses debates on communication, artificiality, and meaning-making. The …