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Social and Behavioral Sciences Commons

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Communication

Social Influence and Political Communication

Honors Projects in Communication

Publication Year

Articles 1 - 3 of 3

Full-Text Articles in Social and Behavioral Sciences

What Makes A Successful Social Media Influencer?, Catherine Jokela Apr 2021

What Makes A Successful Social Media Influencer?, Catherine Jokela

Honors Projects in Communication

Social media have changed the way people communicate and live their lives. And as might be imagined, with new platforms come new opportunities. One of those opportunities is becoming a social media influencer. Social media influencers can earn fame and fortune, but how is that success measured? In depth interviews with Katy Bellotte and Mikayla Nogueira, two successful social media influencers, will be analyzed to answer the question, “What makes a social media influencer successful?”


Chasing Success: A Cultivated Reality, Anastasia Bevillard Apr 2018

Chasing Success: A Cultivated Reality, Anastasia Bevillard

Honors Projects in Communication

George Gerbner’s cultivation theory claims that people who consume heavy amounts of media are more likely to be influenced by those messages to believe the media reality as opposed to actual reality. Using cultivation theory as the basis for study, I performed a cultivation analysis examining the intersection of mass media and perceptions of success among college-aged young adults living in the United States. The analysis focused on three main points: (1) How mass media perceives and subsequently demonstrates success. (2) The impact of mass media on young adults living in America. (3) What reality of success is cultivated by …


Uncovering America’S Horror Story: A Content And Critical Analysis Of American Horror Story., Jessica Maio Apr 2016

Uncovering America’S Horror Story: A Content And Critical Analysis Of American Horror Story., Jessica Maio

Honors Projects in Communication

The popular television series American Horror Story has captivated millions of Americans with its shocking and twisted plotlines that never fail to surprise. Perhaps one of the reasons that the show has become so popular is that it uses the horror genre as a way to explore controversial topics. The purpose of this project is to examine the controversial topics that are presented in American Horror Society and compare them with the current views of mainstream society to determine whether the show primarily reflects the views of the larger society or challenges them. In other words, how does American Horror …