Open Access. Powered by Scholars. Published by Universities.®

Social and Behavioral Sciences Commons

Open Access. Powered by Scholars. Published by Universities.®

Articles 1 - 23 of 23

Full-Text Articles in Social and Behavioral Sciences

Name Of The Game: A Media Analysis Of Concussion Terminology In Documentary Film, Kaitlyn Graham May 2018

Name Of The Game: A Media Analysis Of Concussion Terminology In Documentary Film, Kaitlyn Graham

Honors Projects in Communication

This project explores the way concussions are communicated to us through the use of documentary film. By examining the use of concussion related terms, as well as the tone and general word choice, it can be seen that there are certain words and phrases that are commonly left out, and others that are used too much. The differences in the usage of these words and tones reflects the current concussion crisis occurring in many contact sports around the world. This media analysis was conducted with the goal of finding trends in how concussions are discussed depending on the sport and ...


Think Before You Click: An Analysis Of Facebook As A Source Of News, Lauren Malone May 2018

Think Before You Click: An Analysis Of Facebook As A Source Of News, Lauren Malone

Honors Projects in Communication

The purpose of this study is to analyze how millennial college students perceive and interpret the news-related content that is posted on the social networking website Facebook. The news that this study is focused on is related to major events in American politics, especially this past Presidential election. One research question was developed to compete this study: what influence are news stories being shared on Facebook having on millennials? In order to determine the answer to this question, focus groups with college students at Bryant University were held in which the students were asked to evaluate a news article and ...


Chasing Success: A Cultivated Reality, Anastasia Bevillard Apr 2018

Chasing Success: A Cultivated Reality, Anastasia Bevillard

Honors Projects in Communication

George Gerbner’s cultivation theory claims that people who consume heavy amounts of media are more likely to be influenced by those messages to believe the media reality as opposed to actual reality. Using cultivation theory as the basis for study, I performed a cultivation analysis examining the intersection of mass media and perceptions of success among college-aged young adults living in the United States. The analysis focused on three main points: (1) How mass media perceives and subsequently demonstrates success. (2) The impact of mass media on young adults living in America. (3) What reality of success is cultivated ...


Examining The Impact Of Communication And Leadership Styles Of Women: Perceptions Of Effectiveness By Subordinates, Samantha Scoca Apr 2018

Examining The Impact Of Communication And Leadership Styles Of Women: Perceptions Of Effectiveness By Subordinates, Samantha Scoca

Honors Projects in Communication

The number of female managers in American companies has been increasing with female management making up 63.4% of S&P 500 companies (Catalyst 2018). Female leaders have traditionally been at a disadvantage by social norms that surround masculine corporate America. Women have often been categorized as communal leaders that focus on the collective efforts of the team they manage (Eagly 1987). They communicate using interpersonally-oriented dimensions including collaboration, relationship building and information sharing as well (Appelbaum et.al 2013). Male leadership and communication styles, on the other hand, have been mentally associated with agentic qualities such as being aggressive and having results oriented outcomes (Eagly 1987). The current body of research asserts that women often face a “double bind” situation where if they act more agentic, than they are considered aggressive and often disliked and if they act communally they are not viewed as an effective leader (Northouse, 2004; Eagly & Carly, 2007). Looking exclusively at the perceptions of women leaders who manage male and female employees, this qualitative study tries to understand the perceptions that male and female employees have of their female boss’s leadership and communication styles. The researcher interviewed 5 triads (N=15) using a grounded-theory approach and semi-structured interviews. The results of this research study suggest that while male and female subordinates positively viewed their female bosses as effective leaders with open communication styles, the ...


Miss Olympic Athlete? A Content Analysis Of Nbc’S Primetime Interviews During The 2016 Summer Olympic Games, Caroline Butts Apr 2017

Miss Olympic Athlete? A Content Analysis Of Nbc’S Primetime Interviews During The 2016 Summer Olympic Games, Caroline Butts

Honors Projects in Communication

The 2016 Summer Olympic Games in Rio de Janeiro has further exposed the difference in sports reporting between sexes. Creating social media controversy, viewers called out the sexist commentary directed towards women athletes emphasizing their relationship status, how many children they have, and male athlete accomplishments over the female’s athletic ability. This content analysis will dive deeper into NBC’s prime-time coverage of the twenty-third Olympiad, examining the sport and non-sport questions brought up during interviews with the male and female athletes. With reporters possessing more control over what is discussed on-air, when compared to live commentators, the goal ...


Challenging The Stereotype – Greek Life In The Media, Briana Trifiro Apr 2017

Challenging The Stereotype – Greek Life In The Media, Briana Trifiro

Honors Projects in Communication

Stereotypes are an undeniable aspect of today’s society. As demonstrated through a variety of mass communication theories, stereotypes are often formed as a result of exposure to mass media images. This concept is especially important today, as media messages permeate daily life in a variety of ways. From the news, to social media, to movies and television – media messaging is everywhere and impacts people on a daily basis. The purpose of this study is to produce a documentary video which demonstrates how negative media portrayals of Greek life lead to the formulation of stereotypes about college students affiliated with ...


Self-Presentation Of Male And Female Athletes On Instagram: A Continuation Of Gender Roles Found In Advertisements?, Kelsey Gainor Apr 2017

Self-Presentation Of Male And Female Athletes On Instagram: A Continuation Of Gender Roles Found In Advertisements?, Kelsey Gainor

Honors Projects in Communication

Social media has brought with it a closing of the relational distance between players and fans; athletes have an important decision to make about the way they want to be viewed, not only as athletes, but also in the many other facets of their lives, such as being a parent, friend or role model. By applying the differing gender expectations for males versus females to an athletic context, this research study aims to gain a better understanding of how these gender expectations for male versus female professional athletes are exhibited through self-presentation on social media, specifically Instagram. The athletes’ own ...


When Video Meets Health: Vaccine Awareness For Millennials, Alexandra Dickie Apr 2017

When Video Meets Health: Vaccine Awareness For Millennials, Alexandra Dickie

Honors Projects in Communication

The unique intersection of communication/video and science/health will be demonstrated through this honors project. The goal of the vaccine video is to inform Millennials about how vaccines work and the significance of vaccines to the community. The storyboard for a video was especially designed to communicate this information to those not in the science field, as well as those who are vaccine hesitant. The extensive process of information gathering required for the pre-production of the vaccine video will be discussed in depth – including the secondary research from the literature and the results from the formative survey and focus ...


A Quantitative Content Analysis On Food-Based Advergames Aimed At Children, Emiko Barker Apr 2017

A Quantitative Content Analysis On Food-Based Advergames Aimed At Children, Emiko Barker

Honors Projects in Communication

No abstract provided.


Uncovering America’S Horror Story: A Content And Critical Analysis Of American Horror Story., Jessica Maio Apr 2016

Uncovering America’S Horror Story: A Content And Critical Analysis Of American Horror Story., Jessica Maio

Honors Projects in Communication

The popular television series American Horror Story has captivated millions of Americans with its shocking and twisted plotlines that never fail to surprise. Perhaps one of the reasons that the show has become so popular is that it uses the horror genre as a way to explore controversial topics. The purpose of this project is to examine the controversial topics that are presented in American Horror Society and compare them with the current views of mainstream society to determine whether the show primarily reflects the views of the larger society or challenges them. In other words, how does American Horror ...


The Magic Behind Success: What Can Business Leaders Learn From Magicians Regarding Creativity And Communication?, John Logan Apr 2016

The Magic Behind Success: What Can Business Leaders Learn From Magicians Regarding Creativity And Communication?, John Logan

Honors Projects in Communication

The following research demonstrates the connection between the art of magic and the world of business. More specifically, it explores the overlap between the innovation and communication techniques magicians use when creating new ideas, developing a routine, performing, and a parallel comparison on what it takes to run a successful business. The capstone will first look at what the "magician" is including the types of tricks they perform. It will then analyze the entrepreneurial magicians and their creative process behind developing new routines. Finally, it will examine the verbal and non-verbal communication techniques magicians use to connect with their audience ...


The Rhetoric Of Ben Bernanke: A Grounded Theory Approach, Andrew Langellier Apr 2015

The Rhetoric Of Ben Bernanke: A Grounded Theory Approach, Andrew Langellier

Honors Projects in Communication

The objective of this Capstone project is to determine how Ben Bernanke used rhetoric during his tenure as Chairman of the Board of Governors of the Federal Reserve System from 2006 to 2013. The scope is limited to testimony delivered as opening statements to the Federal Reserve’s semi-annual Monetary Policy Report to Congress and his prepared testimony during his Senate confirmation hearing. The research will attempt determine how Bernanke used rhetoric while testifying before congress, in particular how that rhetoric changes over the course of his tenure. While there is a substantial amount of research on the use of ...


Influence Of Family Communication On Organ Donation, Arielle Melino Apr 2014

Influence Of Family Communication On Organ Donation, Arielle Melino

Honors Projects in Communication

Organ donors are in high demand and although many individuals have a favorable attitude toward organ donation, very few are committed to donating. This study aims to examine the impact of mother-daughter relationships and the conversation that stems from this bond on decisions to donate. Some factors that exist within family communication such as attitudes, willingness to communicate, experience, and knowledge may not just impact the perspectives of adults but also the donation decisions of their college-aged children.


The Implications Of Viral Media & Advocacy: Kony 2012, Cassandra Bopp Dec 2012

The Implications Of Viral Media & Advocacy: Kony 2012, Cassandra Bopp

Honors Projects in Communication

This research paper analyzes the video “Kony 2012” as an example of advocacy film making and viral media. By analyzing critical sources, I draw conclusions as to why this video became the most viral video of all time and how other advocacy groups can use this phenomenon to learn about viral advocacy media. Using data from LexisNexis Academic, I track the popularity of “Kony 2012” via different forms of media (blogs, news articles, etc.) and compare my data to prior research conducted on social media sites. Ultimately, I will find that several key characteristics can be pinpointed as the primary ...


A New Definition Of Reading: Exploring Media Literacy In A Changing World, Theresa Navarra Apr 2012

A New Definition Of Reading: Exploring Media Literacy In A Changing World, Theresa Navarra

Honors Projects in Communication

The purpose of this study is to look at media literacy and how it is taught. Considering the rapid advances in technology which have led us to read more than just books, this research argues for a new form of literacy. Through focus group discussions and an analysis of a background questionnaire in support of those discussions, this study discovered that media literacy education in its current state may be having more of a negative effect on students than it anticipates. This research demonstrates the students who have taken media literacy courses, in direct comparison with those who have not ...


Twitter: Businesses Increasing Their Revenues 140 Characters At A Time, Adekemi O. Oyalabu Apr 2012

Twitter: Businesses Increasing Their Revenues 140 Characters At A Time, Adekemi O. Oyalabu

Honors Projects in Communication

With the consumer market becoming more competitive by the day, businesses must find innovative yet cost effective means of reaching their target markets and steadily increasing their revenues. While businesses compete with one another to remain the best, they must have a strategic market plan that differentiates their products and/or services from their competitors. In an effort to do this, many businesses have begun using social networking sites such as Facebook, MySpace, and LinkedIn as a means of reaching their target markets. Such sites have opened businesses to a new level of advertising where they reach consumers faster, have ...


Where Were The Media In The Financial Crisis Of 2008, And Have We Seen This Trend Before?, Margaret Dickinson May 2010

Where Were The Media In The Financial Crisis Of 2008, And Have We Seen This Trend Before?, Margaret Dickinson

Honors Projects in Communication

In the fall of 2008, the United States and the rest of the world experienced significant financial turmoil. The financial industry as we knew it crumbled before our eyes. After experiencing this event and the media's fragmented and inconsistent coverage of it, I felt an interesting topic to look into was the financial press' failed coverage of the finance industry, both today and in the past. In looking at this event, I will focus on both the financial press that failed to cover the happenings of the financial industry, as well as those that did recognize the issue at ...


Omg! The Gossip Behind One Program's Effects On Interpersonal Relationship Expectations, Cailin Rocco Apr 2010

Omg! The Gossip Behind One Program's Effects On Interpersonal Relationship Expectations, Cailin Rocco

Honors Projects in Communication

This research investigates the effects of media on the interpersonal relationship expectations of television viewers. The study sought to better understand the implications of this topic in addition to determining whether one television program can affect the mindset of viewers. Through the use of an online survey, a focus group, a cultivation analysis of the television show Gossip Girl, as well as an analysis of the show’s fan pages this research discovered that television viewing has an impact on viewer expectations of relationships (as well as a general desire for themes within television programs in reality). This research demonstrates ...


Gender Advertisements: Replication Of A Classic Work Examining Women, Magazines, And Facebook Photographs, Erica Lawton Apr 2009

Gender Advertisements: Replication Of A Classic Work Examining Women, Magazines, And Facebook Photographs, Erica Lawton

Honors Projects in Communication

In 1979, Erving Goffman published Gender Advertisements, the seminal work in critiquing gender displays in advertising. Goffman noted seven major phenomena that demonstrated the cultural infantilization of women and their ritualized subordination in advertisements. This study, conducted in Goffman’s phenomenological tradition, investigates modern commercial advertisements to update Goffman’s work and determine the presence of a new phenomenon, the mechanization of women. Advertisements were collected and studied based on Goffman’s five coding categories: relative size, feminine touch, function ranking, ritualization of subordination, and licensed withdrawal. In addition, Facebook photographs were analyzed based on the same coding categories to ...


Gender Advertisements: Replication Of A Classic Work Examining Women’S Portrayal In Magazines And Family Photographs, Kristen Brekne Apr 2009

Gender Advertisements: Replication Of A Classic Work Examining Women’S Portrayal In Magazines And Family Photographs, Kristen Brekne

Honors Projects in Communication

In 1979, Erving Goffman, produced the classic work, Gender Advertisements, in response to the era of feminism. Goffman then arranged his findings “with malice” into seven categories in order to demonstrate to others the apparent infantalization and subordination of women he saw present in advertising. My study is a replication of Goffman’s research designed to see if thirty years of feminism and cultural enlightenment have changed the way women are displayed in magazine advertisements. My method is grounded in phenomenology and like Goffman’s original, foregoes a random sample of advertisements in favor of a deeper understanding of the ...


The Potential Use Of Mobile Communication In The Classroom, Daniel Calkins Apr 2009

The Potential Use Of Mobile Communication In The Classroom, Daniel Calkins

Honors Projects in Communication

The emergence of technology into higher education has drastically altered the nature and quality of learning experiences. Over the past twenty years, the advancement of technology and the evolvement of computer hardware and software have shifted the needs and expectations of students and faculty in performing their educational duties. Recently, demands among higher educational communities have centered on the need for increased mobility with regards to technology. In the fall of 2008, a number of schools, namely the University of Maryland, Freed-Hardeman University, and Abilene Christian University, issued mobile hand-held devices to a group of incoming students in an effort ...


Icann, Cultural Imperialism, And Democratization Of Internet Governance, Brian Gailey Apr 2009

Icann, Cultural Imperialism, And Democratization Of Internet Governance, Brian Gailey

Honors Projects in Communication

Internet Governance has largely been managed by the United States government since its burgeoning in the 1990’s. The government has since entrusted and charged internet technical tasks and functions to ICANN. The organization along with the United States government has been the subject of heavy criticism for its inadequate international representation. Many interpret US hegemony over the internet as culturally imperialistic. The following paper explores the some of the advantages and disadvantages to multilateral Internet governance. Firstly, it will evaluate ICANN’s ability to both democratize their internal decision-making and internationalize the web by better serving foreign Internet end-users ...


The Portrayal Of Powerful Women In The Media, Kristin Milligan Apr 2007

The Portrayal Of Powerful Women In The Media, Kristin Milligan

Honors Projects in Communication

The purpose of this research is to investigate the portrayal of powerful women in the media and to gain a perspective of different ways the media tend to elaborate and focus on gender issues to a greater extent than the general public may think. I intend to demonstrate that powerful women are often portrayed unfairly in the media and that this could affect the progress they make in their careers. I hypothesize that although women are making strides in the right direction, the often negative portrayal of powerful women in the media can be unwarranted and lead to the unfair ...