Social and Behavioral Sciences Commons^™

We’Re All In It Together: Focusing Outreach & Assessment To Your Institution’S Strategic Goals, Chris Davidson, John Jackson, Jason Kruse, Kristen Mastel, Amy Wainwright

LMU Librarian Publications & Presentations

Assessing, evaluating, and articulating the impact and value of library outreach work is a growing trend among academic librarians engaged in marketing and outreach. In order to assess and determine the effectiveness of this work, it is important to plan and align efforts with both library and campus strategic goals. Four academic librarians who are members of ACRL’s Library Marketing and Outreach Interest Group (LMOIG) and the ACRL University Libraries Section (ULS) Academic Outreach Committee (AOC) will share their experiences aligning their outreach efforts to institutional strategic goals. The panelists will also discuss their assessment methods in relation to these …

Marketing Plan For Electronic Resources (Template), Marie Kennedy

LMU Librarian Publications & Presentations

This template may be used with the marketing plan report outline in Chapter 4 of Marketing Your Library’s Electronic Resources, 2^nd edition. Download the supplement file, which is a Microsoft Word version, ready for you to customize.

Rubric For Assessment Of Your Marketing Plan For E-Resources, Marie Kennedy

LMU Librarian Publications & Presentations

This rubric may be used for assessment of your own marketing plan for electronic resources. We offer you a PDF version (ready to print and use) and an Excel version (ready to customize).

Forget Gate Counts: Assessing Transformative Programming, John Jackson

LMU Librarian Publications & Presentations

One of the five strategic goals of the William H. Hannon Library is to contribute to “formative and transformative education of the whole person through outreach and programming.” Through events such as the annual Haunting of Hannon, the Hannon Human Library, and the Spring Women’s Voices series, the library outreach team at Loyola Marymount University seeks to create experiences that reach beyond connecting students to information resources and highlight the library as a transformative force in student life. Measuring the success of these experiences requires targeted evaluation methods similar to those used for library instruction. This presentation will outline the …

Data Visualization As A Communication Tool, Susan Archambault, Joanne Helouvry, Bonnie Strohl, Ginger Williams

LMU Librarian Publications & Presentations

This paper provides a framework for thinking about meaningful data visualization in ways that can be applied to routine statistics collected by libraries. An overview of common data display methods is provided, with an emphasis on tables, scatter plots, line charts, bar charts, histograms, pie charts, and infographics. Research on “best practices” in data visualization design is presented as well as a comparison of free online data visualization tools. Different data display methods are best suited for different quantitative relationships. There are rules to follow for optimal data visualization design. Ten free online data visualization tools are recommended by the …

Curriculum Mapping As A Strategic Planning Tool, Susan Archambault, Jennifer Masunaga

LMU Librarian Publications & Presentations

Curriculum mapping is a procedure for documenting and visualizing student learning at the programmatic level. The process allows libraries the opportunity to record where information literacy skills are taught across the curriculum in order to locate gaps and redundancies within a library instruction program. It also allows for alignment of the library’s learning outcomes with the learning outcomes important to the institution. This paper presents a review of the history of curriculum mapping, followed by a case study of how Loyola Marymount University (LMU) used the process to support information literacy in a new core curriculum.

The Campaign For Information Literacy: Politics, Personalities, & Perseverance, Elisa Acosta

LMU Librarian Publications & Presentations

In early 2010, Loyola Marymount University (LMU) adopted information literacy as an Undergraduate Learning Outcome. How did this transpire? Several strategies were used by librarians to promote information literacy, including the development of effective working relationships with the Office of Assessment and the Center for Teaching Excellence. Librarians also implemented several additional “High-Impact Educational Practices.” As a result, information literacy is now a new core curriculum outcome and faculty can apply for grant money to integrate information literacy into their courses. The second half of this presentation will describe how LMU assesses information literacy for WASC accreditation. The LMU librarians …

The Rubric: An Assessment Odyssey., Elisa Slater Acosta, Susan Archambault

LMU Librarian Publications & Presentations

No abstract provided.

Rubric For Assessment Of Your Marketing Plan For E-Resources, Marie R. Kennedy, Cheryl Laguardia

LMU Librarian Publications & Presentations

This rubric may be used for assessment of your own marketing plan for electronic resources. We offer you a PDF version (ready to print) and an Excel version (ready to customize).

Desk Statistics Under A Microscope = Improved Library Services, Susan [Gardner] Archambault

LMU Librarian Publications & Presentations

This presentation offers a case study of how one library’s assessment of data
gathered from its public service desk led to changes and improvements in service. The William H. Hannon Library at Loyola Marymount University (LMU) recorded all of the questions and answers asked at its Information Desk from Fall 2009 to the present using the Gimlet (http://gimlet.us) electronic question tracking system. A content analysis was performed on the data that led to advancements in signage and a new knowledge base of FAQ’s. In addition, new services were implemented related to technology and research that addressed user needs.

What Are We Really Doing To Market Electronic Resources?, Marie R. Kennedy

LMU Librarian Publications & Presentations

Purpose: This research identifies which marketing activities libraries are using to promote electronic resources and examines how libraries are measuring the successes or failures of their marketing plans.

Methodology: This research analyzes the literature published in library science on marketing techniques for electronic resources in use at libraries; the corpus is composed of 24 documents published from 1994-2009. The literature is qualitatively analyzed to determine the techniques in use, the libraries’ goals, targeted groups, budgets, and assessments of their marketing plans.

Findings: Thirty-eight unique marketing techniques were discovered in the 24 documents consulted for this research. The four most popular …

Collaborative Marketing For Electronic Resources, Marie R. Kennedy

LMU Librarian Publications & Presentations

Purpose. The project outlined in this article is designed to answer the question, “Is a collaborative model of benchmarking the marketing of electronic resources feasible?”

Design. The project is designed as a national working group of around 100 college and university libraries all moving together through the process of a typical marketing cycle, running a brief marketing campaign, and reporting findings. All participating institutions will perform these steps as the same time, beginning in October 2011 and completing the project at the end of February 2012.

Findings. Based on the data gathered as the result of the project we hope …

Quantifying Students' Scientific Problem Solving Efficiency And Effectiveness, Ronald H. Stevens, Vandana Thadani

Psychological Science Faculty Works

Using online problem-solving tasks and machine learning tools, a measure has been developed to quantify the effectiveness and efficiency of students’ problem solving strategies. This measure can be normalized across problem solving tasks allowing the efficiency of problem solving to be measured across individuals, classes, schools and science domains. This extensible approach has relevance for helping teachers to teach, students to learn, and administrators to make intelligent, data-driven decisions via documentation of students’ problem solving progress.

Comparing Electronic-Keypad Responses To Paper-And-Pencil Questionnaires In Group Assessments Of Alcohol Consumption And Related Attitudes, Joseph W. Labrie, Mitch Earleywine, Toby Lamb, Kristin Shelesky

Heads Up!

Electronic versions of questionnaires have the potential to improve research and interventions in the addictions. Administering questionnaires electronically to groups, however, has proven difficult without a multitude of computers, but gathering data electronically from a group could make for easy assessment and quick feedback. Using a sample of 107 college students, we examined the validity of wireless keypad survey responses by comparing them to traditional paper-and-pencil questionnaires. The two formats led to almost identical responses that did not differ significantly from each other (all effect sizes less than g =.15) and high correlations between formats. The wireless, handheld keypad procedure …

Performance Of Alcohol And Safer Sex Change Rulers Compared With Readiness To Change Questionnaires, Joseph W. Labrie, Thomas Quinlan, Jason E. Schiffman, Mitchell E. Earleywine

Heads Up!

As part of a larger intervention study, the authors hypothesized that change rulers created for alcohol and safer sex would be equivalent to longer questionnaires. Ninety-six male college students completed rulers and questionnaires for assessing behavior change readiness. Participants' scores on the rulers significantly correlated with their scores on the questionnaires (r = .77 for alcohol; r = .77 for safer sex). In both domains, the rulers outperformed the questionnaires in predicting behavioral intentions, suggesting that the rulers had at least comparable concurrent criterion validity. This finding is the first of its kind in the safe sex literature and suggests …