Social and Behavioral Sciences Commons^™

Marine Tourism Marketing Strategy Thousand Islands, Ananda Princess Feliza Adly, Priyanto Priyanto

Journal of Indonesian Tourism and Policy Studies

This task of the final work consists of analysis of Indonesia tourism marketing process for the Thousand Islands, started from the planning step up till the actuating step. In this task of final work IS ALSO Described the obstacles in the tourism marketing process has been done and roomates Also describes the right steps of tourism marketing to increase of the number of tourist. This task of the final work is arranged by counting the data analysis. The result of analysis shows that Indonesia tourism marketing for the Thousand Islands has not been done well cause of the lackness of …

Bintan Island Tourism Marketing Strategy By Tour De Bintan, Ariobimo Enggartiasto, Karin Amelia Safitri

Journal of Indonesian Tourism and Policy Studies

This Journal discusses the analysis of the implementation of marketing strategies carried out in Bintan Island. In this Journal also explained the obstacles that occur in marketing tourism in Bintan Island. This Journal was compiled using data collection and interview research. The results of the research and interviews explained that the strategy carried out to market tourism destinations in Bintan Island was good but there were still obstacles in the marketing process.

Pink Tax, Rachel Y. Thorsness

Sociology Student Work Collection

Abstract: The pink tax is the extra amount the average woman is charged for basic products or services. Even though these products contain the same ingredients as those marketed to men, there is a considerable difference in the amount women are paying. This tax is seen on personal care products, children toys, and auto-insurance.

Group Brands As An Innovative Pedagogical Tool: Using Marketing Theory In Real-World Collaborative Teaching, Cheryl A. Tokke

Atlantic Marketing Journal

This teaching and learning pedagogy paper demonstrates how group brands were used as interdisciplinary teaching tools in marketing, business, research, and social science classes by applying theories of branding, collaborative learning, affinity, and social identity in experiential learning. There were two primary reasons why this project was done. First, implementing a pedagogical tool would bring students together in a collaborative team over the period of a semester gaining a critically important business tool; the requirement of working in teams and networked relationships. Second, by enriching the curriculum of business marketing and social science courses through incorporating a semester long term-based …

Research From Start To Publish: A 2-Day Workshop For Graduate Students In Physical Science, Mathematics And Engineering, Jill Powell, Leah Mcewen, Jeremy Cusker, Henrik Spoon

Upstate New York Science Librarians Conference

To jump-start the careers of graduate students and postdocs in the fields of engineering, math and the physical sciences, Cornell University Library held a free workshop, “Research From Start to Publish,” in January 2019. Librarians and guest faculty members led sessions on topics including intellectual property, writing/presentation skills, data management, and productivity tools. Faculty journal editors discussed how to get published, open access experts discussed “Why not Publish in arXiv and Be Done,” and librarians highlighted the wealth of library resources in the session “$2.5 Million-a-Year Worth of Information at Your Fingertips.”

How Musical Artists Can Use Social Media For Successful Careers, Kian Hassankhan, Sutirtha Chatterjee

AANAPISI Poster Presentations

This research paper is about elucidating the current business model of the music industry and how artists or musicians can use it to their advantage through social media, specifically Instagram. Through paid and organic advertising, artists, producers and musicians can create successful music business startups and add an additional source of income to their lives. This paper dives deep into real, tangible goals while expanding the philosophy of the aspiring creative entrepreneur by giving them a road map to creating a successful creative brand through the lens of social media.

Fashion E-Commerce Tmd 333, Joanna Burkhardt

Library Impact Statements

No abstract provided.

Service For Millenials, Joan Chang

Research Collection Institute of Service Excellence (2007-2024)

Joan Chang of Lloyd’s Inn relates the importance of branding for a younger audience and the changing landscape of service in boutique hospitality.

Georgia Library Spotlight: Library Fest At Uga’S Law Library, Anne Burnett, Marie Mize, David Rutland, Rachel S. Evans

Articles, Chapters and Online Publications

This fall the Alexander Campbell King Law Library at the University of Georgia turned library orientation for incoming students into a Fest, and opened the event up to the entire law school community. The idea for a fest was a collaborative one, with examples from other library orientation programs as well as UGA’s staff resource fair, our experiences at conferences like CALICon, and even a AALL poster session contributing to the final event design and deployment. How did we get here? This article summarizes the team effort and the outcome.

Georgia Library Spotlight is a regular feature managed …

Impact Of Social Media On Academic Business School Libraries In India: An Empirical Study, Champeswar Mishra, Bulu Maharana Prof

Library Philosophy and Practice (e-journal)

Academic libraries are progressively using social media platform to connect users, felicitate services, promote resources, reach the outreach, and enhance visibility through online presence. This exploratory study will investigate the adoption rate of social media as an innovative medium to deliver services, explores influencing factors and examines the effectiveness of using social media tools in Indian business school libraries for the benefits of users. Findings demonstrate the approaches, strategies, and challenges of adopting social media for the benefits of library users. The present study, with its ambit, has included Academic Business School Libraries based on the National Institute Ranking Framework …

Use Best Practices To Promote Your Library, Adeen Postar

Adeen Postar

Best Practices is a term dating back to the 1980s that was popularized by business writers, most notably Tom Peters and Robert Waterman in their bestseller In Search of Excellence: Lessons From America's Best Run Companies (1982). Essentially, this term implies success; that certain actions, attitudes, and programs are the most efficient and effective way of doing business and that the same measures can be used with successful outcomes in all similar organizations. But are there really best practices that can help enhance public relations for every type of law library? I believe that there are.

Essays On Marketing Strategy, Chang Liu

Arts & Sciences Electronic Theses and Dissertations

In this dissertation, I apply game-theoretical methods in the context of marketing research and investigate the effects of stylized facts in behavioral economics. Chapter 1 studies the effects of managerial optimism on firms’ performance. Research has shown that many managers and entrepreneurs tend to be optimistic and are inclined to believe that negative shocks happen to them less frequently than to others. However, there is also evidence suggesting that such optimism is often inaccurate in reality and managerial optimism can lead to the failure of a company. We develop a game-theoretic model to investigate the impact of managerial optimism on …

Fekety, Steve (Fa 1311), Manuscripts & Folklife Archives

Folklife Archives Finding Aids

Finding aid and full-text scan of paper (Click on "Additional Files" below) for Folklife Archives Project 1311. Student folk studies project titled “Basket Making,” about the traditional basket making process in Wax, Grayson County, Kentucky. Project includes sheets with a brief description of each traditional practice, illustration, material, tool, and/or photo.

Waldrop, Melanie (Fa 1310), Manuscripts & Folklife Archives

Folklife Archives Finding Aids

Finding aid and full-text scan of paper (Click on "Additional Files" below) for Manuscripts Small Collection 1310. Student folk studies project titled “Basketmaking for Walter Logsdon: ‘A Way of Life,’” which includes two interviews with Walter Logsdon about the traditional basket making process in Edmonson County, Kentucky. Project includes sheets with a brief description of each traditional practice, tool, and photo.

Marketing Library And Information Resources And Services Using Social Media Platforms, Tofi Simon Ternenge Cln

Library Philosophy and Practice (e-journal)

ABSTRACT:

Social media provides more opportunity for libraries to reach the user community, target specific audiences, and give them a chance to interact with the library. The whole business of library is about connecting people with information and this is what social media is really all about. Social media helps in reaching out to user communities and providing them with needed information in an accessible way. Social media marketing of libraries is a way of advertising the library and its brand products and services via web technologies. By using social media in marketing, libraries can engage with their clienteles and …

Lobbying And Advocacy As Marketing Strategies For Library Survival In Nigeria, Tofi Simon Ternenge Cln

Library Philosophy and Practice (e-journal)

ABSTRACT:

Library is meant to be keenly involved in social, economic, cultural and lifelong learning of the people. It is the only institution that offers free access to knowledge to both high and the lowly citizens. Yet it is not accorded high priority in planning and development by governing institutions. Libraries have always had to justify their existence to sponsor as they are not considered as ‘essential’ as compared to sectors like health, education, roads, etc. It is now time for librarians to rethink what library is all about, what is needed, what will be used and what is sustainable …

Asserting Librarian Expertise And Value In Strategic Marketing Efforts, Memo Cordova, Elizabeth Ramsey

Library Faculty Publications and Presentations

This case study of librarian-led marketing efforts at a mid-size academic library examines workarounds to obstacles that librarians frequently encounter when taking on marketing for their libraries. These obstacles often stem from a combination of misunderstanding and/or misplaced priorities at both the unit and administrative levels. Challenges in this case study include a number of factors: no marketing strategy at the administrative level, a lack of understanding from colleagues generally, little time to complete tasks or improve marketing skills, and no dedicated funding. To address these challenges the authors embarked on an internal marketing campaign engaged extensively on social media …

Role Of Call Sales In Improving Levelsroom Days In The Saler Salak The Heritagehotel, Laras Paramitha, Priyanto Priyanto

Journal of Indonesian Tourism and Policy Studies

The focus of this journal is about Role Sales Call to increase occupancy Hotel Salak The Heritage. The Purpose of this study is to know role sales call to increase occupancy and to describe obstacles of increase occupancy. This research is qualitative descriptive. The concept of this study is Tourism, Hotel, Marketing, Sales Call, SWOT analysis, Marketing Mix, Market Segmentation, Positioning, Deferensation. Stratgegy Marketing Hotel Salak The Heritage is Referring to Promotion. Marketing Strategy Salak The Heritage Hotel is important to increase occupancy every year.

Indonesia Tourism Marketing In South Korea, Bella Sophia, Karin Amelia Safitri

Journal of Indonesian Tourism and Policy Studies

This paper describes the analysis of Indonesian tourism marketing process in the Repubic of Korea. The analysis started from the preparation process up till the implementation process; such as product instrument, instrument distribution, promotion instrument, public relations, and evaluation. It is revealed the obstacles of tourism marketing process the which has been done. Those are the lack of human resources, lack of marketing funds, and closed Korea Busan Indonesia Center. It also Explains the strategy of tourism marketing to increase of the number of Korean tourists to visit the country. Qualitative research was conducted in this final paper. The result …

Marketing Of Library And Information Services In A Digital Age: Application Of The Marketing Mix: A Case Study Of Two Private Universities In Ogun And Osun State, Chidi Deborah Segun-Adeniran, Olajumoke Olawoyin, Esther Lawal-Solarin

Library Philosophy and Practice (e-journal)

The objective of this paper is to conceptualize the subject area of marketing and promotion of library and information products and services in this present digital age. The paper discussed marketing as a core aspect of the activities carried out in any institution especially libraries and information centres. The paper also expounded strategies applied in the process of marketing library and information products and services and possible challenges that may be encountered in the process of marketing these products in private university libraries in Nigeria. Some of the strategies include advertising of library services on the institution’s (university) website, regular …

Marketing And Outreach Program Showcase, Gary Marks, Hilary Westgate, Denise I. O'Shea, Kim Reamer, Tara Maharjan, Allison Piazza, Kate Hossain

Denise O'Shea

As marketing and outreach increasingly become core values for librarians, we are always looking for fresh ideas on how to best reach our users. Come and hear from a varied panel of academic librarians about ways to market your resources, services, and events/programs. Each panelist will be discussing a specific marketing or outreach program that their library has initiated recently. We hope to showcase the great work that NJ academic libraries are doing and inspire you to try something new at your library!

Appraisal Of The Synchronous And Asynchronous Techniques Of Marketing Library Services In University Libraries, Chiegonu Nwachi, Chinedu Anozie

Library Philosophy and Practice (e-journal)

For optimum utilization of information materials & access to information, libraries have changed strategically and that is the aim of this paper to appraisal of the Synchrous and asynchrous techniques of marketing library services in two university libraries. Five specific objectives guided the study which was what are the library services for marketing, techniques use in marketing library services, the extent to which the techniques have improved the services, challenges & strategies to enhance the library service. Descriptive survey design, questionnaire was used for data collection & was distributed to 74 librarians in the two universities. Mean & tables were …

Influence Of Publisher’S Sales Representatives Demographic Factors On Their Perception On Book As Product For Branding And Marketing In Ibadan, 0yo State, Nigeria, Andrew Oshiotse Okwilagwe, Aliyu Otoayele

Library Philosophy and Practice (e-journal)

Abstract

This study investigated the relationship between publishers’ sales representatives’ demographic characteristics and perception on book as a product for branding and marketing in Ibadan, Oyo State, Nigeria. The study is a survey research of correlational type. Total enumeration sampling technique was adopted using thirty sales representatives each from thirty publishing companies at a national training workshop in Ibadan. The data gathered were analysed using descriptive statistics and ANOVA. The findings show that there was no significant influence of sales representatives’ demographic characteristics on perception of book as a product worthy of branding for marketing. The findings are a collective …

Marketing Book Collections: Creating Digital Displays Using Alma Analytics, Travis Clamon

Travis Clamon

Libraries purchase and subscribe to many new book titles each year. Instead of waiting for patrons to find these new titles in Primo, East Tennessee State University decided to develop automated book sliders using data from Alma Analytics. These sliders are now deployed in our subject guides, website, and on our digital displays. This presentation will give participants a high-level overview of our workflow and the tools we used. I'll first go over Alma Analytics, defining collection scopes and required fields. Next, I'll cover our process of retrieving the data via API and formatting the data into a JSON array. …

It Is In The Cards: An Analysis Of Greeting Card Selection Through Identity And Personality, Emily Topilow

Honors Projects

In this exploratory study, personal and social identity were analyzed for their effect on how consumers choose greeting cards. Factors, including personality, relationships, and identity will be qualitatively analyzed to understand people’s buying habits. Certain factors, including gender, personality, relationships, type of card, and frequency of receiving and giving cards, will be qualitatively analyzed for frequency. The two theories analyzed were the Social Identity Theory (SIT) and the Identity Theory (IT).

525 college-aged students were surveyed to examine their purchasing habits of greeting cards. The results showed that the identity of the card giver and the identity of the card …

Brand Strength Evaluation Of Goodwill-West Texas, Cailyn Byrd

Electronic Theses and Dissertations

The purpose of this evaluation is to identify the ways in which Goodwill-West Texas could improve their marketing efforts in order to increase service delivery and community support. Goodwill’s career center is underperforming in comparison to other Goodwill career centers in similar communities. Two surveys were used to assess the beliefs and attitudes towards Goodwill held by members of the community who are often in contact with Goodwill-West Texas’s target market. Participants were more likely to know about Goodwill’s retail sales rather than their social service efforts. This could be contributing to Goodwill-West Texas’s service delivery, but more research is …

Cause Campaign For Dating Abuse In College, Isabel Elaine Kerr

Senior Honors Projects, 2010-2019

Through a cause campaign and partnership with the James Madison University (JMU) Health Center (UHC), this project confronts the widespread social issue of intimate partner violence (IPV), or dating abuse, in college-aged relationships. Encompassing all forms and subsets of dating abuse, the campaign intends to initiate conversation, facilitate awareness, and express support within the university community. The campaign is scheduled for implementation in October 2019, National Domestic Violence Awareness Month, in conjunction with the UHC’s other awareness efforts.

Marketing Book Collections: Creating Digital Displays Using Alma Analytics, Travis Clamon

ETSU Faculty Works

Libraries purchase and subscribe to many new book titles each year. Instead of waiting for patrons to find these new titles in Primo, East Tennessee State University decided to develop automated book sliders using data from Alma Analytics. These sliders are now deployed in our subject guides, website, and on our digital displays. This presentation will give participants a high-level overview of our workflow and the tools we used. I'll first go over Alma Analytics, defining collection scopes and required fields. Next, I'll cover our process of retrieving the data via API and formatting the data into a JSON array. …

The House That Credit Built: How Advertising Shaped A Culture Of Borrowing In The Decade Of Prosperity., Morgan Folden

Electronic Theses and Dissertations

This thesis is an examination of the visual rhetoric of the advertisements in 1920s America that encouraged consumers to implement payment plans to purchase commodities. It begins with an analysis of a standard advertisement found in a popular subscription journal and describes the ad’s reliance on an editorial-style layout to appeal to the rationality of the viewer, a theme common among marketing schemes of the surrounding decades. It uses an art historical approach to provide a new lens in studying capitalist economics and the provocative issue of empowerment versus confinement in the general visual representation of American housewives. The latter …

Thinging : Powerful Objects., Tammy M. Burke

Electronic Theses and Dissertations

The works in "Thinging” are inspired by desire, the genuine and the false, systems of real and perceived values, the quest for immortality, the allure of things, our use of them to make ourselves, and imagining pasts and futures via objects. The following concepts are threaded through the work: cathexis, ritual as a value builder, collections, hoarding, display, object history, exchange, use, and sign values, and vibrant materiality. At the heart of my investigation is the quest to examine the origins of object power, and by what measures it can be evaluated: value from belief, market value, and something perhaps …