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2019

Public Relations and Advertising

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Full-Text Articles in Social and Behavioral Sciences

Aqua Ads As An Instrument Of Indonesia National Identity Development, Asnurul Novia Narendra, Sri Kusuma Habsari, Deny Tri Ardianto Dec 2019

Aqua Ads As An Instrument Of Indonesia National Identity Development, Asnurul Novia Narendra, Sri Kusuma Habsari, Deny Tri Ardianto

Informasi

Advertising is not only present as a media that is able to introduce products of goods and service to encourage people to consume based on their needs, but rather to simulate life models and create fake needs made by producers. The research focused on analyzing the signs found on 600ml Aqua mineral water bottle labels with themed Temukan Indonesiamu. The study aims to find implicit purpose of using themed labels Temukan Indonesiamu in a 600 ml size Aqua mineral water bottle through the signs that appear on the ads. The study uses Rolland Barthes's semiotics method to five motions …


Challenges Of Dual Roles Of Marketing Public Relations And Public Relations In Developing A Positive Image Of Pt. Overseas Zone, Siti Khopipah, Ade Tuti Turistiati Dec 2019

Challenges Of Dual Roles Of Marketing Public Relations And Public Relations In Developing A Positive Image Of Pt. Overseas Zone, Siti Khopipah, Ade Tuti Turistiati

Informasi

The terms Marketing Public Relations and Public Relations are sometimes used interchangeably. However, actually the two roles are different. The purpose of this study is to analyse a dual role of Marketing Public Relations (MPR) and Public Relations (PR) in building a positive image of PT. Overseas Zone Education Consultant or PT. This research method uses a descriptive qualitative approach. Data collection techniques use observation, in-depth interviews, literature studies from books and relevant articles or documents. Researchers observed the Head of MPR who also plays a role as a PR in carrying out her daily work activities. In-depth interviews were …


Ua19/16/1 Hilltopper Football 2019 Bowl Guide, Wku Athletic Media Relations Dec 2019

Ua19/16/1 Hilltopper Football 2019 Bowl Guide, Wku Athletic Media Relations

WKU Archives Records

Media guide for the First Responder Bowl, WKU vs. Western Michigan University.


Almost Losing Her Dad Deepens Student’S Faith, Mark D. Weinstein Dec 2019

Almost Losing Her Dad Deepens Student’S Faith, Mark D. Weinstein

News Releases

Marci Gabrielse, a junior social work major at Cedarville University, almost lost her father to tongue cancer. This traumatic experience sent her on a faith journey that made her ask herself if she was willing to lose everything to serve her heavenly father.


Computer Science Program Receives $411,600 Grant, Mark D. Weinstein Dec 2019

Computer Science Program Receives $411,600 Grant, Mark D. Weinstein

News Releases

The state of Ohio and the Department of Higher Education (ODHE) awarded Cedarville University a five-year, $411,600 grant to provide student scholarships. This award will support student recruitment and continuation for the first two academic years. Awards in subsequent years are subject to budget appropriations by the Ohio General Assembly.


Cedarville Sophomore Impacted By Fall Bible Conference, Mark D. Weinstein Dec 2019

Cedarville Sophomore Impacted By Fall Bible Conference, Mark D. Weinstein

News Releases

A lot of college students struggle in their freshman year. Adapting to a different schedule, increased social interaction and academic challenges can make for a rough first semester. But for Alisha Goodall, the challenge to college success came from a unique place — her faith.


The Promise Of Happy Cows: How American Milk Brands Persuade Consumers Regarding Farm Animal Welfare Conditions And How Consumers Respond To Incidents Of Being Misled, Chelsea Newson Dec 2019

The Promise Of Happy Cows: How American Milk Brands Persuade Consumers Regarding Farm Animal Welfare Conditions And How Consumers Respond To Incidents Of Being Misled, Chelsea Newson

Student Theses and Dissertations

The purpose of this research is to examine how American dairy companies employ language and imagery in brand communications (marketing, advertising, and public relations) to persuade consumers regarding farm animal welfare (FAW) conditions on supplier farms, and to examine how consumers respond in instances in which conditions on supplier farms are shown to be counter to what is depicted in brand communications. In other words, it examines how the dairy industry communicates its FAW-related values and promises to consumers and investigates consumer tolerance for being misled regarding FAW conditions. This project is thus intended as an exploration of the intersection …


Students Spending Christmas Break In Israel, Mark D. Weinstein Dec 2019

Students Spending Christmas Break In Israel, Mark D. Weinstein

News Releases

Dr. Michael McKay, assistant professor of biblical theology at Cedarville University, will lead a group of 20 students to Israel from December 26, 2019, to January 5, 2020.


“Lead Like Jesus” Focus Of Conference, Mark D. Weinstein Dec 2019

“Lead Like Jesus” Focus Of Conference, Mark D. Weinstein

News Releases

The sixth annual CU Lead Conference will be Saturday, Jan. 18, 2020, starting at 10 a.m. in the Dixon Ministry Center at Cedarville University.


Giving Their Best Shot: Vaccination Clinics Train Students, Mark D. Weinstein Dec 2019

Giving Their Best Shot: Vaccination Clinics Train Students, Mark D. Weinstein

News Releases

This fall, Cedarville University School of Nursing students collaborated with University Medical Services (UMS) to offer flu vaccinations and TB skin tests, or mantoux tuberculin skin tests, on students and faculty members. Receiving these vaccinations allows nursing students to meet their clinical compliance requirements.


Old Testament Reading Starts Journey From Anxiety, Mark D. Weinstein Dec 2019

Old Testament Reading Starts Journey From Anxiety, Mark D. Weinstein

News Releases

Dismissing the old in favor of the new is commonplace in American society. The latest is the greatest. But for Lexi Groters, a junior physical education major focusing on occupational therapy from Brainerd, Minnesota, it was something old that gave her a new, positive way of interacting with the world.


Travel To Cuba: A Case Study Of Media Branding In A Politicized Context, Yaneisis Infante Dec 2019

Travel To Cuba: A Case Study Of Media Branding In A Politicized Context, Yaneisis Infante

Student Theses and Dissertations

The purpose of this research is to detail a case study of U.S. tourism to Cuba in a politicized context; specifically, to compare and contrast the Obama and Trump administrations. This study seeks to examine how the Cuban “brand” and the island’s overall tourism strategy is formulated, circulated, shaped and reshaped by various actors and the public in the changing context of the newly antagonistic bilateral U.S.-Cuba political relationship. The research questions explore issues of how diplomatic relations impact Cuban tourism and advertising messaging. This paper also discusses the changes in the U.S. news media coverage of Cuba as a …


Brown, Edwards, Matros, Mccown And Studdard Win 11th Annual Ouachita Business Plan Competition, Rachel Moreno, Ouachita News Bureau Dec 2019

Brown, Edwards, Matros, Mccown And Studdard Win 11th Annual Ouachita Business Plan Competition, Rachel Moreno, Ouachita News Bureau

Press Releases

Ouachita Baptist University students Olivia Brown, Savannah Edwards, Brandon Matros, Sheldon McCown and Allison Studdard received first place and a $4,000 cash prize for their business proposal, ImmunoSense, during the 11th annual OBU Business Plan Competition held Thursday, Dec. 5. The competition, hosted by the Hickingbotham School of Business, allows students from various disciplines to present their entrepreneurial ideas to a panel of business professionals for evaluation and cash prizes.


Holli Barger Named Winner Of Ouachita’S 2019 Mcbeth Concerto Competition, Madison Creswell, Ouachita News Bureau Dec 2019

Holli Barger Named Winner Of Ouachita’S 2019 Mcbeth Concerto Competition, Madison Creswell, Ouachita News Bureau

Press Releases

Ouachita Baptist University junior Holli Barger was named this year’s winner of the W. Francis and Mary McBeth Wind and Percussion Concerto Competition on Dec. 6. She performed “Horn Concerto, No. 8 – I. Allegro” by Franz Strauss.


Cuddly Pups Cure Finals Week Stress, Mark D. Weinstein Dec 2019

Cuddly Pups Cure Finals Week Stress, Mark D. Weinstein

News Releases

On Thursday, Dec. 12, from noon to 2 pm, K9s at the ‘Ville, a student organization at Cedarville University, will partner with 4 Paws For Ability to bring puppies on campus to help relieve student stress during finals week. This event will be held in the lower level of the Stevens Student Center.


Nursing Students To Help Provide Shoes At Local Police Station, Mark D. Weinstein Dec 2019

Nursing Students To Help Provide Shoes At Local Police Station, Mark D. Weinstein

News Releases

A group of Cedarville University nursing students will partner with Shoes 4 the Shoeless, a nonprofit ministry that distributes new shoes and socks to children, at the Greene County Fraternal Order of Police (FOP) Lodge 37 in Xenia, Ohio, on December 11. The nursing students will arrive at 8:30 a.m. and work with the children until 11:30 a.m.


Forensics Team Succeeds At Bowling Green, Muskingum, Mark D. Weinstein Dec 2019

Forensics Team Succeeds At Bowling Green, Muskingum, Mark D. Weinstein

News Releases

Cedarville University’s forensics team placed fourth out of 22 teams in a competition held at Bowling Green State University (BGSU) on November 22.


Ouachita Theatre To Present One-Act Play Festival Dec. 5-6, Rachel Moreno, Ouachita News Bureau Dec 2019

Ouachita Theatre To Present One-Act Play Festival Dec. 5-6, Rachel Moreno, Ouachita News Bureau

Press Releases

Ouachita Baptist University’s Department of Theatre Arts will present its annual student-directed One-Act Play Festival on Thursday, Dec. 5, and Friday, Dec. 6, at 7:30 p.m. in Verser Theatre. Both performances are free and open to the public.


Ouachita To Host 14th Annual Mcbeth Concerto Competition Dec. 6, Gracie Stover, Ouachita News Bureau Dec 2019

Ouachita To Host 14th Annual Mcbeth Concerto Competition Dec. 6, Gracie Stover, Ouachita News Bureau

Press Releases

Ouachita Baptist University’s Division of Music will host the 14th annual W. Francis and Mary McBeth Wind and Percussion Concerto Competition on Friday, Dec. 6, beginning at 3 p.m. The event is free and open to the public and will be held in Ouachita’s McBeth Recital Hall located in Mabee Fine Arts Center.


Cedarville Professor Named An American Pharmacists Association Fellow, Mark D. Weinstein Dec 2019

Cedarville Professor Named An American Pharmacists Association Fellow, Mark D. Weinstein

News Releases

Aleda Chen, assistant dean of the Cedarville University School of Pharmacy and associate professor of pharmacy practice, was recently named a Fellow of the American Pharmacists Association (APhA).


Giving Tuesday Brings $1.065 Million To Cedarville University, Mark D. Weinstein Dec 2019

Giving Tuesday Brings $1.065 Million To Cedarville University, Mark D. Weinstein

News Releases

The national, grassroots initiative #GivingTuesday was created in 2012 to encourage charitable giving at the beginning of the holiday season. Since then, billions of dollars have been given online to nonprofit organizations in the United States as part of #GivingTuesday.


Ua12/2/1 Grad Guide, Wku Student Affairs Dec 2019

Ua12/2/1 Grad Guide, Wku Student Affairs

WKU Archives Records

Special graduation magazine issue of the College Heights Herald includes articles:

  • Robb, Hayley. Dear Fall 2019 Graduates
  • Graduation Weekend Schedule
  • College of Education & Behavioral Sciences Graduates
  • Norvell, Abbey & Ryan Goodlett. Topping Off the College Years – Mortarboards
  • Gordon Ford College of Business Graduates
  • College of Health & Human Services Graduates
  • Benningfield, Chloe. Graduate Christmas List
  • Ogden College of Science & Engineering Graduates
  • Norvell, Abbey. Picking the Perfect Pair – Shoes
  • Potter College of Arts & Letters Graduates
  • Brandt, Jess. What Kind of Co-Worker Are You?


Ua12/2/1 College Heights Herald, Vol. 95, No. 14, Wku Student Affairs Dec 2019

Ua12/2/1 College Heights Herald, Vol. 95, No. 14, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

  • Dobbs, Jack. Experienced Staff Members Exit Finance Office – Paula Jarboe, Jim Cummings
  • Deppen, Laurel. 3rd Racial Slur Incident Prompts Greek Life Review – Alpha Tau Omega
  • Nutter, Abbey. Students Study the Forgotten History Under Their Feet – Jonesville
  • Chisenhall, Jeremy. A Senior Sign-off: Thanks for Reading This Semester’s News
  • Heichelbech, Evan. Letter from the (Former) Editor: Dear Herald, Thank You
  • Collins, Michael. THC Vapes Continue to Pose a Danger to Public Health – Tetrahydrocannabinol
  • Williams, Matthew. WKU Middle of the Road in Student …


Community Christmas Celebration On December 8, Mark D. Weinstein Dec 2019

Community Christmas Celebration On December 8, Mark D. Weinstein

News Releases

Cedarville University will host its 20th annual Community Christmas Celebration on Sunday, Dec. 8, in the Dixon Ministry Center’s Jeremiah Chapel. The doors will open at 5 p.m., and the concert will start at 6 p.m. More than 3,000 people are expected to attend the annual Christmas program.


The Gift Of A Family Portrait At Christmas, Mark D. Weinstein Dec 2019

The Gift Of A Family Portrait At Christmas, Mark D. Weinstein

News Releases

This Christmas season, Cedarville University photographer Scott Huck, along with staff and student volunteers are giving the gift of Christmas portraits to families, regardless of their financial resources. The photographs will be taken Saturday, Dec. 7, from 10 a.m. until 2 p.m. at the Clifton Avenue Church of God in Springfield.


Toxic Gymnastics Culture’S Impact On The #Metoo Movement: Sexual Abuse Survivor Aly Raisman’S Trauma Fosters Fight For Change, Jessica Malinsky Dec 2019

Toxic Gymnastics Culture’S Impact On The #Metoo Movement: Sexual Abuse Survivor Aly Raisman’S Trauma Fosters Fight For Change, Jessica Malinsky

Faculty Curated Undergraduate Works

This paper explores how female gymnasts, particularly Aly Raisman, have sparked the gymnastics world’s involvement in the #MeToo movement. It briefly touches on Raisman’s beginnings with gymnastics and how she became an elite U.S. gymnast but promptly dives into her #MeToo story, focusing on her traumatic experiences with Olympic doctor Larry Nassar. Furthermore, her story brings to light how she and other survivors of sexual assault have faced credibility discounting, also known as gaslighting, for sharing their truth. By sharing parts of Aly Raisman and other survivors’ testimonies, this paper highlights not only the trauma and pain they endured while …


Prsa-East Central District Honors Cedarville University's Newsroom With 2019 Diamond Award, Mark D. Weinstein Nov 2019

Prsa-East Central District Honors Cedarville University's Newsroom With 2019 Diamond Award, Mark D. Weinstein

News Releases

Cedarville University received a Diamond Award for its "Newsroom Expands Cedarville University's Media Footprint" entry from the East Central District of the Public Relations Society of America (PRSA-ECD). The Diamond Award is presented to public relations practitioners who have successfully addressed a communication challenge with exemplary skill, creativity and resourcefulness.


32-Foot “Giving Tree” Shining At First Tree Lighting Ceremony, Mark D. Weinstein Nov 2019

32-Foot “Giving Tree” Shining At First Tree Lighting Ceremony, Mark D. Weinstein

News Releases

Cedarville University will host its first-ever Christmas Tree Lighting ceremony on Tuesday, Dec. 3, at 7 p.m. on the patio outside the lower level of the Stevens Student Center (SSC) in honor of #GivingTuesday, the international day of charitable giving at the beginning of the Christmas and holiday season.


Cedarville Magazine, Fall 2019: Life-On-Life Discipleship, Cedarville University Nov 2019

Cedarville Magazine, Fall 2019: Life-On-Life Discipleship, Cedarville University

Cedarville Magazine

No abstract provided.


Health Sensors Keep Air Force Airmen Safe, Mark D. Weinstein Nov 2019

Health Sensors Keep Air Force Airmen Safe, Mark D. Weinstein

News Releases

When Loren Caleb Baum’s senior computer science design team worked on the Survival Health Awareness Responders Kit (SHARK), a health sensor for possible use by the U.S. military, little did he know it would lead to a career at Wright-Patterson Air Force Base (WPAFB).