Social and Behavioral Sciences Commons^™

Investigating Generalization Of Motorist Yielding To The Gateway Prompt From The Treated Leg Of The Intersection To The Untreated Adjacent Leg, Brian J. Crowley-Koch

Dissertations

Pedestrian safety continues to be an important research topic, especially since recent data show a small increase in pedestrian fatalities (USGAO, 2015). There have been several interventions that prompt pedestrians, but especially motorists, to yield properly at uncontrolled crosswalks (Van Houten, 1988; Van Houten & Malenfant, 1992; Nasar, 2003; Crowley-Koch, Van Houten & Lim, 2008). One low-cost intervention that has been successful is the R1-6 in road yielding sign (Kannel, Souleyrette, & Tenges, 2003). When this sign is laid out purposefully across a crosswalk (called a gateway), it has resulted in substantial increases in yielding compared to baseline conditions. In …