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Social and Behavioral Sciences Commons™
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Articles 1 - 26 of 26
Full-Text Articles in Social and Behavioral Sciences
The Role Of Documentary Film In The Emerging Social Entrepreneurial Culture, Karyn Elizabeth Daley
The Role Of Documentary Film In The Emerging Social Entrepreneurial Culture, Karyn Elizabeth Daley
Theses and Dissertations
Considering the current skepticism surrounding the impact and efficacy of nonprofit and nongovernmental organizations, some believe that a unique category of innovator known as the social entrepreneur may be society’s best hope for bringing innovative, scalable, and systemic solutions to bear on the world’s most intractable problems. Social entrepreneurs, as defined by Ashoka, have a unique set of characteristics that determine not only how they move within the world of social change-making but also how they communicate their ideas and mission to the public.
This exploratory study reviewed how social entrepreneurs currently use documentary film and visual media in their …
Viewing Film From A Communication Perspective: Film As Public Relations, Product Placement, And Rhetorical Advocacy In The College Classroom, Robin Patric Clair, Rebekah L. Fox, Jennifer L. Bezek
Viewing Film From A Communication Perspective: Film As Public Relations, Product Placement, And Rhetorical Advocacy In The College Classroom, Robin Patric Clair, Rebekah L. Fox, Jennifer L. Bezek
Communication and Theater Association of Minnesota Journal
Academics approach film from multiple perspectives, including critical, literary, rhetorical, and managerial approaches. Furthermore, and outside of film studies courses, films are frequently used as a pedagogical tool. Their relevance in society as well as their valuable use in the classroom makes them an important and pragmatic medium deserving further attention. The ability of film to be used in a socio-political way may sustain, challenge or change the status quo, which supports studying film as well as teaching students about the power of film. The purpose of this article is to share the development of a course which points out …
Pur 4801 Advanced Public Relations, Kelly Werder
Pur 4801 Advanced Public Relations, Kelly Werder
Service-Learning Syllabi
No abstract provided.
Surveillance And Privacy In The Digital Age: A Primer For Public Relations, Robert Mcmahon
Surveillance And Privacy In The Digital Age: A Primer For Public Relations, Robert Mcmahon
Graduate Theses & Dissertations
The notion that “Big Brother Is Watching” has been around for decades, it is an often-used catchphrase to describe surveillance or privacy infringements. The evolution of the Internet, cellular networks and the growth of high speed connections worldwide has allowed an endless supply of devices to connect to this global network and produce an infinite supply of very specific, personal data. Without question these technological advancements have revolutionized industries and enhanced lives. However, the opportunity for “Big Brother” to watch has similarly evolved at a rapid pace. Not only is “Big Brother” watching, but he is also doing things with …
How Sports Celebrities Handle Crisis: The Analysis Of Social, Traditional And Controlled Media, Nicole Renee Hendricks
How Sports Celebrities Handle Crisis: The Analysis Of Social, Traditional And Controlled Media, Nicole Renee Hendricks
Dissertations
Professional golfer Tiger Woods and former professional cyclist Lance Armstrong were both involved in cheating scandals beginning in 2009 and 2010, respectively. In 2009, allegations of Woods’ infidelity surfaced after Woods crashed his car and had an argument with his wife Elin outside their Orlando home. Woods remained quiet about the incident with his wife and about his alleged infidelity until a press conference was held months later. In the press conference, Woods apologized and admitted the cheating allegations were true.
Lance Armstrong was initially accused of doping and using performance-enhancing drugs (PEDs) by a French sports newspaper in 2005. …
The Dove Real Beauty Campaign: How Does It Wash, Jessica Dieny
The Dove Real Beauty Campaign: How Does It Wash, Jessica Dieny
Journalism
This study analyzes the Dove Real Beauty Campaign including branding successes and failures, corporate responsibilities, and the evolution of the brand development and management through a two-way symmetrical model. It analyzes the DRBC from a marketing and public relations perspective as well as a women’s and gender studies perspective. Dove’s Real Beauty Campaign sprung from the idea that all women are beautiful and it sought to change the status quo by showing the natural physical variation embodied by all women and inspire a broader, healthier, more democratic view of beauty. As the power of the Dove Real Beauty initiative appears …
What Is Public Relations To Society? Toward An Economically Informed Understanding Of Public Relations, Halff, Gregor, Anne Gregory
What Is Public Relations To Society? Toward An Economically Informed Understanding Of Public Relations, Halff, Gregor, Anne Gregory
Research Collection Lee Kong Chian School Of Business
The notion of public relations contributing to the fabric of society is heavily contested in the public sphere and under-researched by the academy. The authors of this paper propose that the study of the relevance of public relations to society can be enlightened by turning to economics. Using information asymmetry as a framework, the argument is that public relations can be analyzed as a social institution that both helps to mitigate market imperfections and consequently increases the efficiency with which society's resources are allocated as well as the chances for more market participants to derive value out of economic transactions. …
Crisis Communication In An International Organization: An Investigation Of The Bbc’S Reputation In The Aftermath Of The Savile Scandal, Stephanie P. Shipp
Crisis Communication In An International Organization: An Investigation Of The Bbc’S Reputation In The Aftermath Of The Savile Scandal, Stephanie P. Shipp
College of Journalism and Mass Communications: Theses
In October 2012, it was revealed that BBC television host Jimmy Savile had sexually abused victims on the premises of the BBC. The first reported instance of abuse on BBC premises had occurred and 1965 and continued until two years before his death. In the aftermath of the scandal, the BBC was accused of turning a blind eye to Savile's actions. The BBC's response to the crisis was confusing and inept. The BBC appeared to have no crisis communication strategy in place and lacked any sort of variation in its response to stakeholders in individual countries. This paper …
Ryan Bower Joins Public Relations Team As Assistant Director, Mark D. Weinstein
Ryan Bower Joins Public Relations Team As Assistant Director, Mark D. Weinstein
News Releases
Cedarville University’s public relations department hired Ryan Bower as its assistant director. Bower, who begins his role on Monday, May 18, will handle various projects that include providing leadership to the student PR writers and managing partnerships and advertising.
Public Relations Promotion To Advance Child Reading And Literacy, Rosemarie Mcginty
Public Relations Promotion To Advance Child Reading And Literacy, Rosemarie Mcginty
Senior Honors Projects, 2010-2019
A literacy event was held on JMU's campus in order to increase literacy in Harrisonburg children. This article goes through the campaign process, from planning the event to the evaluation. Third grade children were able to benefit from this event and the learning experience is documented here.
To Expel, Or To Not Expel? An Analysis Of James Madison University's Crisis Communication And Response To Sexual Assault, Julie M. Hirschhorn
To Expel, Or To Not Expel? An Analysis Of James Madison University's Crisis Communication And Response To Sexual Assault, Julie M. Hirschhorn
Senior Honors Projects, 2010-2019
Over the past decades, there have been several communication crises domestically and internationally. The public relations team behind each company, organization or public figure handles each crisis in a unique fashion. Some crisis management techniques work to rebuild the image of the organization effected, while other strategies fail to produce the desired outcome. It is important to study the practice of crisis management and crisis communication to understand how public relations teams operate in times of pre-crisis, crisis, and post-crisis, as well as how they improve internal and external communications with the significant affected publics. This project will focus on …
"All The World's A Stage:" A Social Media Project For The American Shakespeare Center, Lauren D. Ambrose
"All The World's A Stage:" A Social Media Project For The American Shakespeare Center, Lauren D. Ambrose
Senior Honors Projects, 2010-2019
As the nation’s only original re-creation of Shakespeare’s indoor theater, The American Shakespeare Center plays a lead role in its local area of Staunton, Virginia. The organization boasts a prominent following in the theatre and on Facebook; however, its remaining social media accounts have been stuck in the Renaissance. In November 2014, the ASC got an update in the form of a new cast member—the “What’s Your Shakespeare Personality?” quiz and web based application. Using extensive research into local demographics, audience and arts trends and social media usage, this project sought to assist the organization in the application’s launch and …
Google Glass And Public Relations: The Use Of Optical Head-Mounted Displays In Building Dialogue, Daniel W. Vieth
Google Glass And Public Relations: The Use Of Optical Head-Mounted Displays In Building Dialogue, Daniel W. Vieth
Senior Honors Projects, 2010-2019
The field of public relations is almost always on the forefront of new communication technologies, such as Web 2.0, social networking, and now “wearables.” One prominent example of an emerging wearable technology is Google Glass, an optical head-mounted display (OHMD) that was released in a large-scale beta version by Google Inc. from April of 2012 until January of 2015, with a future commercial version on the way. Using a qualitative content analysis to explore how the current and potential use of Google Glass complies with the tenets of the dialogic theory, this study found that OHMDs have the potential to …
Television Executive Producers' Use Of Twitter As A Public Relations Tool, Scott Joseph Nash
Television Executive Producers' Use Of Twitter As A Public Relations Tool, Scott Joseph Nash
Theses and Dissertations
This study examines how television executive producers are utilizing the social media platform of Twitter as a public relations tool. Utilizing a qualitative textual analysis, this study examines 10 executive producers' use of Twitter over a three-week period. The results of the textual analysis indicated executive producers primarily used Twitter as a public relations tool in five different themes: clarification, compliment, gratitude, promotion, and engagement. Future research should utilize additional qualitative research through in-depth interviews with industry professionals such as television executive producers or public relations firms that work directly with the television industry and those who specifically work with …
Blowing Our Own Horns: Library Marketing As An Essential Management Skill, Jennifer A. Bartlett
Blowing Our Own Horns: Library Marketing As An Essential Management Skill, Jennifer A. Bartlett
Library Faculty and Staff Publications
This New and Noteworthy review column presents a few recent, representative books and articles on library marketing and public relations, focusing on the importance of these areas in the library manager's skillset.
A Critical Analysis: Infusion Of Social Media And Traditional Media Strategies And Tactics In The Recipe For Success For Local, Main Street Usa Restaurants, Tori Partykevich
A Critical Analysis: Infusion Of Social Media And Traditional Media Strategies And Tactics In The Recipe For Success For Local, Main Street Usa Restaurants, Tori Partykevich
Senior Honors Projects
Restaurants can benefit greatly from carefully constructed public relations efforts. A strong plan and a dedicated use of both traditional and new media can help restaurants grow their business. It can be much more difficult for local, mom & pop restaurants to gain the attention that will boost their business than for large corporate chain companies who already have a well-known name. A positive public image of a restaurant is vital to its success and public relations strategies can help this to be achieved.
A solid social media presence, community involvement, local newspaper advertisements, special offers and public events can …
Pur 3000 Public Relations, Kelli Burns
Sports Studies: Public Relations Guidelines, Kevin Smith
Sports Studies: Public Relations Guidelines, Kevin Smith
Masters Essays
With numerous sport studies programs throughout the country being added, this project is intended to function as a guide for developing a public relations plan to launch and grow these new programs. This paper will offer a hypothetical public relations plan for schools to use as a guide when adding their program.
Public Relations In Town-Gown Communities: Improving And Creating A Beneficial Relationship Between The College And Its' Community, Taylor Crump
Journalism
This study demonstrates the importance and best practices associated with building two-way symmetrical communication and a democratic partnership between a university and its’ city and community. It analyzes the current relationship between Cal Coast College and Central Coast City. With the United States in constant competition with those around the globe in regards to innovation and technology, it has become increasingly important to that universities and their communities work together to not only build mutually beneficial relationships in their communities, but ones that will prepare its’ students to be leaders and influential community members. This study investigates the current strains, …
Parody Social Media Accounts: Influence And Impact On Organizations During Crisis, Sarah Wan, Regina Koh, Andrew Ong, Augustine Pang
Parody Social Media Accounts: Influence And Impact On Organizations During Crisis, Sarah Wan, Regina Koh, Andrew Ong, Augustine Pang
Research Collection Lee Kong Chian School Of Business
With the uptake of the use of social media, the communication field has seen a rise in a new phenomenon: parody social media accounts. Through study of five such accounts, this paper shows how parody social media accounts can arise from a crisis or paracrisis, which is “a publicly visible crisis threat” that is triggered online (Coombs & Holladay, 2012, p. 409). The study also examines the behavior of these accounts and how they enforce negative perceptions and impede an organization's efforts and initiatives. Using the social-mediated crisis communication model as its theoretical lens, this study seeks to examine parody …
Current Trends In Communication Graduate Degrees: Survey Of Communications, Advertising, Pr, And Imc Graduate Programs, Keith A. Quesenberry, Michael K. Coolsen, Kristen Wilkerson
Current Trends In Communication Graduate Degrees: Survey Of Communications, Advertising, Pr, And Imc Graduate Programs, Keith A. Quesenberry, Michael K. Coolsen, Kristen Wilkerson
Business Educator Scholarship
© AEJMC 2015. A survey of 61 master’s degree advertising programs reveals significant trends in program titles, curriculum design, course delivery, and students served. The results provide insight for current and planned master’s degree programs as research predicts a continued increase in demand for master’s education over the next decade. Survey results are compared against overall education trends such as the growth of nontraditional students, increase in online education delivery, and the increase of for profit universities.
Social Media Best Practices In Academic Libraries 2015, Sue Robinson, Bettina Peacemaker, Emily Hurst
Social Media Best Practices In Academic Libraries 2015, Sue Robinson, Bettina Peacemaker, Emily Hurst
VCU Libraries Faculty and Staff Data
While academic libraries worldwide have embraced social media as tools to inform and connect with users, behaviors and expectations are evolving and platforms are growing. In order to understand current trends and use of social media in libraries, VCU Libraries created and conducted an online survey using SurveyMonkey. Our approach was informed by the study of social media and public relations practice conducted by Wright and Hinson (Wright, Donald K. and Michelle Drifka Hinson. 2015. “Examining Social and Emerging Media Use in Public Relations Practice: A Ten-Year Longitudinal Analysis.” Public Relations Journal 9).
The VCU Libraries survey consisted of 21 …
Adpr 450/850: Public Relations Theory And Strategy—A Peer Review Of Teaching Project Benchmark Portfolio, Ming Wang
UNL Faculty Course Portfolios
I decided to join the Peer Review of Teaching program to achieve the following three objectives: to better align course objectives with course content, to improve ways of documenting and assessing student learning, and to fit the course into the broader curriculum.
Participation in the Peer Review of Teaching program has been most illuminating and beneficial. I got to focus on tackling three tangible objectives for my ADPR 450/850 Public Relations Theory and Strategy class. Then I got to apply many ideas introduced in this program, such as backward design principle and assessment methods, in my teaching. I had the …
Can You Spare 2 Hours? Target Your Audience With Customized E-News, Bettina Peacemaker, Patricia D. Sobczak, Martha Roseberry, Sue Robinson
Can You Spare 2 Hours? Target Your Audience With Customized E-News, Bettina Peacemaker, Patricia D. Sobczak, Martha Roseberry, Sue Robinson
VCU Libraries Faculty and Staff Presentations
E-newsletters (built in an affordable or free online mail platform) allow librarians to reach faculty with pointed, subject-based information. This poster features a sample from a series of e-newsletters created by liaison librarians, as well as tips for producing custom newsletters and discussion of impact.
Investor Relations: A Study Of Perceived Fundamental Skills And Practices In Corporations And Agencies, Shuyi Li
Dissertations - ALL
Today, the importance of investor relations as a strategic management function in publicly held companies is growing. In the interdisciplinary field of investor relations, professionals need both finance and communication expertise to achieve effective investor relations results. This paper investigates investor relations professionals' perceptions of the fundamental skills and practices needed in corporations and agencies through an online self-administered survey. It finds that the professionals perceived relationship-building skills with media and the investment community to be the most important. A knowledge of information disclosure process, senior management assistance and crisis communication management were also seen as important. The professionals indicated …
Looking Ahead: A Public Relations Plan For Servicemaster Of Hudson, Brianne Angell
Looking Ahead: A Public Relations Plan For Servicemaster Of Hudson, Brianne Angell
Williams Honors College, Honors Research Projects
This project examines the effectiveness of ServiceMaster of Hudson’s communication and proposes a public relations plan to generate business revenue by boosting awareness and engagement in the local community. Research revealed that the community is largely unaware of ServiceMaster of Hudson and that the company has a low reach on social media compared to competitors. Therefore, a public relations plan was created with focus on four areas: social media engagement, development of marketing materials, hiring of new employees, and employee engagement. The project also contains an appendix of materials created for ServiceMaster of Hudson, including advertisements and a schedule of …