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Full-Text Articles in Social and Behavioral Sciences

Parents’ Television Viewing And The Cultivation Of Materialism Among Families With Young Adult Offspring, Laras Sekarasih Aug 2015

Parents’ Television Viewing And The Cultivation Of Materialism Among Families With Young Adult Offspring, Laras Sekarasih

Doctoral Dissertations

Employing cultivation theory as a guiding framework, and utilizing online survey responses from 303 young adults aged 18 to 25, this study examined how parents’ television viewing cultivates materialism among parents and young adult offspring, as well as offspring’s social comparison and life satisfaction. Path analyses revealed the evidence for intergenerational cultivation through parents’ materialism for the success and happiness dimensions of materialism. For the two dimensions, parents’ general television viewing positively predicts their own materialism, which in turn is positively associated with their children’s materialism. Somewhat differently, the analysis on the centrality dimension of materialism suggest that parents’ general …


Dating Across Difference: A Rhetorical Analysis Of Interracial Same-Sex Relationships In Targeted Media Outlets, Victor Santana-Melgoza Jan 2015

Dating Across Difference: A Rhetorical Analysis Of Interracial Same-Sex Relationships In Targeted Media Outlets, Victor Santana-Melgoza

Open Access Theses & Dissertations

The purpose of this study is to examine how interracial same-sex relationships are constructed and communicated within gay themed media outlets, specifically magazine publications, and the possible effects such construction may have on various consumer populations through the frame of cultivation theory. I studied three major gay publications and surveyed 90 articles for both textual content and visual representation. Categories were then created and articles were grouped by relevance to each category. Through iterative processes, the number of useable articles fell to 68. Articles were mainly captured using online sources. Through this medium of online reading, other access points were …


The Influence Of Medical Dramas On Patient Expectations Of Physician Communication, Kayla M. Fadenrecht Jan 2015

The Influence Of Medical Dramas On Patient Expectations Of Physician Communication, Kayla M. Fadenrecht

Graduate Student Theses, Dissertations, & Professional Papers

The present investigation applies para-social contact theory to better understand the role of viewing a medical drama on patients’ expectations towards physician’s empathic communication. Results demonstrate that overall, participants form para-social relationships with television characters. Exposure to the stimulus in the current study did not influence participants’ communicative expectations or para-social interaction with characters on the medical drama used. A positive correlation was found between para-social interaction with televised characters and patient expectations. Results are discussed with an emphasis on how Cultivation theory describes the role between exposure to medical dramas and patient expectations, as well as para-social interaction theory.