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Articles 1 - 2 of 2
Full-Text Articles in Social and Behavioral Sciences
How To Attract Children And Adults To The Same Beverage Through Package Design, Jessica C. Chaidez
How To Attract Children And Adults To The Same Beverage Through Package Design, Jessica C. Chaidez
Graphic Communication
The purpose of this study was to determine if children and adults could be attracted to the same beverage through package design. This study surveyed particpants in the San Luis Obispo Area on prefernece of different juice labels. The survey asked the preference of different juice labels based on typeface, size and layout of the logo, contrast, type of substrate, and color. The survey participants were in different age groups ranging from 4 years old to those over 40 years old.
Results from one hundred sixty-one responses indicated although not all age groups were attracted to the same elements of …
Aesthetically Designed Maps: Development And Perception, Catherine Wang
Aesthetically Designed Maps: Development And Perception, Catherine Wang
Graphic Communication
This research explored the creative element of subway map creation in light of its effectiveness. Printed subway maps, used often for metropolitan cities and areas, are limited in physical dimension and scale, carrying minimal information. The New York, San Francisco Bay Area, Tokyo, Paris, London and Moscow subway maps highlight similar design and abstraction that fulfill the basic necessary elements for subway patrons. Over the years since the first metro map for each city was created, maps have become more simplified by removing physical land features and reference points to make way for expanding and new subway lines, stations, and …