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Social and Behavioral Sciences Commons™

Open Access. Powered by Scholars. Published by Universities.®

2014

California Polytechnic State University, San Luis Obispo

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Articles 1 - 30 of 91

Full-Text Articles in Social and Behavioral Sciences

Emerging Adults' Friends With Benefits Relationships, Emily Child Aguilar, Taelor Trimble Dec 2014

Emerging Adults' Friends With Benefits Relationships, Emily Child Aguilar, Taelor Trimble

Psychology and Child Development

Friends with benefits is a relationship where friends are sexually, but not romantically, involved (Lehmiller, VanderDrtift, & Kelly, 2011). It is a type of relationship that is growing in popularity for young adults, frequently replacing traditional dating (Bradshaw, Kahn, & Salville, 2010). The goal of friends with benefits relationships is to maintain a friendship while engaging in physical intimacy without romantic emotional attachment (Gusarova, Fraser & Alderson, 2012). Although this type of relationship aims for equality, friends with benefits relationships are controversial due to the presence of a sexual double standard in which men are permitted to have more sexual …

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Angiogenic, Neurotrophic, And Inflammatory System Snps Moderate The Association Between Birth Weight And Adhd Symptom Severity, Taylor F. Smith, Arthur D. Anastopoulos, Melanie E. Garrett, Alejandro Arias-Vasquez, Barbara Franke, Robert D. Oades, Edmund Sonuga-Barke, Philip Asherson, Michael Gill, Jan K. Buitelaar, Joseph A. Sergeant, Scott H. Kollins, Stephen V. Faraone, Allison Ashley-Koch, Image Consortium Dec 2014

Angiogenic, Neurotrophic, And Inflammatory System Snps Moderate The Association Between Birth Weight And Adhd Symptom Severity, Taylor F. Smith, Arthur D. Anastopoulos, Melanie E. Garrett, Alejandro Arias-Vasquez, Barbara Franke, Robert D. Oades, Edmund Sonuga-Barke, Philip Asherson, Michael Gill, Jan K. Buitelaar, Joseph A. Sergeant, Scott H. Kollins, Stephen V. Faraone, Allison Ashley-Koch, Image Consortium

Psychology and Child Development

Low birth weight is associated with increased risk for Attention-Deficit/Hyperactivity Disorder (ADHD); however, the etiological underpinnings of this relationship remain unclear. This study investigated if genetic variants in angiogenic, dopaminergic, neurotrophic, kynurenine, and cytokine-related biological pathways moderate the relationship between birth weight and ADHD symptom severity. A total of 398 youth from two multi-site, family-based studies of ADHD were included in the analysis. The sample consisted of 360 ADHD probands, 21 affected siblings, and 17 unaffected siblings. A set of 164 SNPs from 31 candidate genes, representing five biological pathways, were included in our analyses. Birth weight and gestational age …

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"I Wasn't Born A Boy – I Was Born A Baby": Best Practices Versus Accepted Practices In News Coverage Of The Transgender Community, Anna Hornell Dec 2014

"I Wasn't Born A Boy – I Was Born A Baby": Best Practices Versus Accepted Practices In News Coverage Of The Transgender Community, Anna Hornell

Journalism

As transgender people and issues have gained prominence in American media over the past few years, more and more journalists find themselves covering a small and marginalized community that they may not have any previous experience with. Using standards set by LGBT media watchdog GLAAD, this study aimed to examine how the prevalence of problematic journalistic practices in covering the transgender community has (or has not) changed in recent years. A content analysis of 1,019 U.S. newspaper articles from 2009 and 2014 revealed some significant changes: almost all GLAAD-identified problematic practices that were studied appeared less commonly in 2014, although …

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Social Media Marketing For The Medical Industry: Best Practices To Avoid Legal And Ethical Issues, Jessica Padilla Dec 2014

Social Media Marketing For The Medical Industry: Best Practices To Avoid Legal And Ethical Issues, Jessica Padilla

Journalism

This study analyzes the best social media practices for medical industry professionals and the proper and ideal uses for social media. It analyzes the public relations functions of social media—relationship building, reputation management, and crisis communication. With the constant rise of social media as a widely-used medium for marketing comes increased potential for damage to a medical business’ reputation, loss of medical licensing, or lawsuits if practitioners do not act within the lines of legal and ethical standards. Medical offices must have an online presence to remain relevant and build and keep relationships with new and current patients. This study …

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The Trouble With Tourism, Steven J. Hollenhorst, Susan Houge Mackenzie, David M. Ostergren Dec 2014

The Trouble With Tourism, Steven J. Hollenhorst, Susan Houge Mackenzie, David M. Ostergren

Recreation, Parks and Tourism Administration

The hegemonic view of tourism is as a global panacea for struggling peoples, environments and economies (Smith and Brent 2001). This article begins by arguing that increasing worldwide risks from human-induced climate change fundamentally alter the veracity of this prediction claim. As one of the world’s largest industries, tourism is also one of the largest emitters of carbon, primarily from air transport. Far from standing apart from our carbon-dependent economy, tourism is quite profoundly a creation of that economy and cannot be an antidote to the very stuff of which it is made. Further, to the extent that tourism functions …

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Analyzing Alcohol Behavior In San Luis Obispo, Ariana Montes Dec 2014

Analyzing Alcohol Behavior In San Luis Obispo, Ariana Montes

Statistics

No abstract provided.

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Lady Gaga: Performer, Persona, And Political Advocate, Cassidy Burns Dec 2014

Lady Gaga: Performer, Persona, And Political Advocate, Cassidy Burns

Communication Studies

No abstract provided.

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The Underlying Factors Driving The Push For Universal Suffrage In Hong Kong, Anthony Hoyin Wong Dec 2014

The Underlying Factors Driving The Push For Universal Suffrage In Hong Kong, Anthony Hoyin Wong

Political Science

This paper examines the current civil unrest in Hong Kong to determine the underlying causes that are driving Occupy Central and its affiliates to pressure the Central Government in Beijing and the Hong Kong government for universal suffrage. Drawing upon data from the 2003, 2007, and 2010 Asian Barometer, there has been a gradual decline in the level of trust in the Legislative Council and Hong Kong government as the majority of Hong Kong residents have expressed increasing uncertainty about their future economic situation along with their continual distrust in the abilities of government officials to serve the public. From …

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The Use Of Experiential Marketing In The Wine Industry Of Paso Robles Wine Country To Build Brand And Educate Wine Buyers, Caitlin Moore Dec 2014

The Use Of Experiential Marketing In The Wine Industry Of Paso Robles Wine Country To Build Brand And Educate Wine Buyers, Caitlin Moore

Journalism

The Paso Robles Wine Country Alliance hosted a buyer’s retreat November 2-4, 2014. The buyer’s retreat consisted of business/restaurant owners coming to Paso Robles for three days of seminars, tastings, tours, etc. about the wine industry in Paso Robles. The hope from this retreat was that the guests would end up buying Paso Robles wine, ultimately helping to brand the wine industry of Paso Robles.

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Ocbf Fundraising Handbook, Clare Devlin Dec 2014

Ocbf Fundraising Handbook, Clare Devlin

Communication Studies

This project was created to help the Orange County Bar Foundation, a non-profit organization, enhance its communication with its stakeholders. Task messages in a handbook give instructions stipulating how the Foundation staff could be more persuasive at the Foundation's annual golf tournament, and get more golfers to enter their sweepstake. The handbook is informed by persuasion theories such as the door-in-the-face theory, reciprocity theory, and supply and demand theory.

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Fundraising Techniques Of San Luis Obispo Nonprofit Organizations, Samantha Suyemoto Dec 2014

Fundraising Techniques Of San Luis Obispo Nonprofit Organizations, Samantha Suyemoto

Graphic Communication

The purpose of this study was to identify the strengths and weaknesses of using direct mail and electronic media in the fundraising techniques of local San Luis Obispo nonprofit organizations. The intended audience includes the nonprofits interviewed in each case study as well as the other organizations that fundraise within the San Luis Obispo area. Three case studies of nonprofit organizations within the area were conducted in conjunction with research on various types of funding. Results of this study are intended to benefit the nonprofits by providing more information on successful fundraising habits.

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Tools For Financing Local Bicycle And Pedestrian Improvements: Moving From Planning To Implementation In A Fiscally Constrained Environment, Elissa Mcdade Dec 2014

Tools For Financing Local Bicycle And Pedestrian Improvements: Moving From Planning To Implementation In A Fiscally Constrained Environment, Elissa Mcdade

Master's Theses

Communities across the United States, of all sizes, have accepted that maintaining the automobile-centric design of their cities is not a sustainable way to plan for the future growth, public health or safety of their cities or citizens. As a result, communities have begun to embrace a shift in their design and engineering standards to allow for pedestrian and bicycle friendly facilities that safely accommodate and encourage mode choice. Through the collective will of the public and city leadership, communities are rapidly moving toward implementing plans and design standards that re-establish the public right of way as safe and accessible …

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"The Falling Man" As Viewed In The Lens Of The "Public Sphere", Laura Reinacher Dec 2014

"The Falling Man" As Viewed In The Lens Of The "Public Sphere", Laura Reinacher

Communication Studies

No abstract provided.

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The Miscommunication Of Standardized Education, Eliott James Walker Dec 2014

The Miscommunication Of Standardized Education, Eliott James Walker

Communication Studies

No abstract provided.

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The Psychological Experience Of River Guiding: Exploring The Protective Frame And Implications For Guide Well-Being, Susan Houge Mackenzie, John H. Kerr Oct 2014

The Psychological Experience Of River Guiding: Exploring The Protective Frame And Implications For Guide Well-Being, Susan Houge Mackenzie, John H. Kerr

Recreation, Parks and Tourism Administration

Adventure tours are a fast-growing segment of the tourism market and guide behaviour has been identified as a critical factor in tourist satisfaction. However, little research has investigated guides’ emotional and motivational experiences and implications for psychological well-being. This study analyses critical incidents from autoethnographical data captured during a 10-year span of white-water river guiding in the northern and southern hemispheres. Reversal theory constructs inform analysis of psychological states and emotions experienced throughout guide training, development, and river trip interactions. Factors that may influence guides’ 'protective frames’, emotions, and motivational states are discussed, along with implications for guide and client …

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Engaging Youth In Lifelong Outdoor Adventure Activities Through A Nontraditional Public School Physical Education Program, Keri Schwab, Daniel Dustin Sep 2014

Engaging Youth In Lifelong Outdoor Adventure Activities Through A Nontraditional Public School Physical Education Program, Keri Schwab, Daniel Dustin

Recreation, Parks and Tourism Administration

No abstract provided.

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Confidence Frames And The Mastery Of New Challenges In The Motivation Of An Expert Skydiver, John H. Kerr, Susan Houge Mackenzie Sep 2014

Confidence Frames And The Mastery Of New Challenges In The Motivation Of An Expert Skydiver, John H. Kerr, Susan Houge Mackenzie

Recreation, Parks and Tourism Administration

The main objective was to further unravel the experience of motivation in an expert male skydiver by investigating: (1) his general experience of motivation and perception of the dangers of skydiving; (2) his pursuit of new challenges and learning new skills as factors in maintaining motivation; (3) evidence of a mastery-based confidence frame in his motivational experience. This was a unique case study informed by reversal theory. The participant’s perception of skydiving was that it was not a risky or dangerous activity and a primary motive for his involvement in skydiving was personal goal achievement. Maintaining control and mastery during …

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Assessing The Shared Usage Of Collaboratively Acquired Ebooks Withing The Borrow Direct Network, Adriana Popescu, Douglas Mcgee Aug 2014

Assessing The Shared Usage Of Collaboratively Acquired Ebooks Withing The Borrow Direct Network, Adriana Popescu, Douglas Mcgee

Library Scholarship

Established in 1999, Borrow Direct (BD) is a partnership of nine independent U.S. universities and the Center for Research Libraries providing expedited delivery of print materials. As such, it has facilitated the delivery of nearly two million items to patrons at these institutions. The rapid emergence of e-books has posed a challenge to this successful resource sharing venture as member institutions have expanded their acquisition of this type of content. How does one “borrow” an ebook from another institution and avoid the need to purchase one’s own copy? Different models are emerging to tackle this issue. Under the aegis of …

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Light Pollution Research Through Citizen Science, John Kanemoto Aug 2014

Light Pollution Research Through Citizen Science, John Kanemoto

STAR Program Research Presentations

Light pollution (LP) can disrupt and/or degrade the health of all living things, as well as, their environments. The goal of my research at the NOAO was to check the accuracy of the citizen science LP reporting systems entitled: Globe at Night (GaN), Dark Sky Meter (DSM), and Loss of the Night (LoN). On the GaN webpage, the darkness of the night sky (DotNS) is reported by selecting a magnitude chart. Each magnitude chart has a different density/number of stars around a specific constellation. The greater number of stars implies a darker night sky. Within the DSM iPhone application, a …

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Mother Convict Cichlids Inflict More Bites Upon An Intruder In Hot Temperatures, Jesse L. Heckendorf Aug 2014

Mother Convict Cichlids Inflict More Bites Upon An Intruder In Hot Temperatures, Jesse L. Heckendorf

STAR Program Research Presentations

Convict cichlids (Archocentrus nigrofasciatus) have developed to be extremely good parents by protecting their brood. Parental care leads to aggressive biting, chasing, and gill flaring to intimidate known predators. In this experiment, we show that environmental factors, such as the changing of temperature in this case, affect a female convict cichlid’s aggression toward caring for her offspring when an intruder is introduced. Females attack more in warmer water.

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Tripping And Falling Into The Future: An Eolithic Perspective, Daniel L. Dustin, Keri A. Schwab Jul 2014

Tripping And Falling Into The Future: An Eolithic Perspective, Daniel L. Dustin, Keri A. Schwab

Recreation, Parks and Tourism Administration

Thirty years ago, Dustin and McAvoy (1984) published an essay in Environmental Ethics titled Toward Environmental Eolithism. The article compared and contrasted two distinct orientations to environmental planning and management: the design mentality and the eolithic mentality. The authors concluded that the more popular design mentality lacked sufficient flexibility and adaptability to maximize performance, and that the more obscure eolithic mentality was a superior orientation to environmental planning and management. In this article we extend the logic of that Environmental Ethics essay to criticize a popular offshoot of the design mentality strategic planning as it is commonly conducted in the …

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Development Of A Public Education Website: Building Bridges Over Water, Angelina Mckee Jul 2014

Development Of A Public Education Website: Building Bridges Over Water, Angelina Mckee

Agricultural Education and Communication

Website created by Angelina McKee to educate the public about water resource issues. Water is the basic unit of life, water resources are the basis for what societies and ecosystems are founded upon. Water shortages and droughts are more prevalent in our ever-changing world. It is no shock that there are discrepancies between various stockholders on either sides of the dry riverbed. This senior project resulted in the development of a website that addresses global water resources, water use in California, water conservation, and water allocation. The website informs the public on water resources and related issues and will hopefully …

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Development Of Mno2 Cathode Inks For Flexographically Printed Rechargeable Zinc-Based Battery, Zuoqian Wang, Rich Winslow, Deepa Madan, Paul K. Wright, James W. Evans, Malcolm Keif, Xiaoying Rong Jun 2014

Development Of Mno2 Cathode Inks For Flexographically Printed Rechargeable Zinc-Based Battery, Zuoqian Wang, Rich Winslow, Deepa Madan, Paul K. Wright, James W. Evans, Malcolm Keif, Xiaoying Rong

Graphic Communication

A novel roll-to-roll flexographic printing process for rechargeable zinc-based battery manufacturing was presented in this paper. Based on the fundamental operating mechanism of flexography, key criteria for developing functional flexographic printing inks were established, including composite ink rheology (steady-state viscosity and yield stress), ink wettability as well as ink dispersing qualities. A variety of MnO2 cathode inks were developed and analyzed comprehensively based on these criteria. A novel type of aqueous cathode ink based on PSBR polymeric binder showed excellent flexographic printability as well as promising electrochemical performance.

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Interaction Among Gustation, Olfaction, And Vision In Flavor Identification, Michael J. Lauth Jun 2014

Interaction Among Gustation, Olfaction, And Vision In Flavor Identification, Michael J. Lauth

Symposium

Even though the senses of taste, smell, and sight are distinct, there is a significant overlap among them in our perceptions of objects that helps us understand and differentiate the world. Everyone has experienced, when his or her nose gets congested, that his or her sense of taste changes as well. Many individuals do not equally understand the top-down processing with taste when someone sees objects they are about to eat. In the replicated study by our principle investigator, a random convenience sample of young adults (n=162) were recruited and tested to determine if they could taste four Jelly Belly …

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Dreams And Learning, Cody Mebane Gibbons Jun 2014

Dreams And Learning, Cody Mebane Gibbons

Symposium

Project Summary: This study is being done to test one aspect of how paying attention to one’s dreams may influence our waking lives. The idea was inspired by research linking the brain processes involved in long-term memory storage to qualities of dreaming, as well as the potential for learning in lucid dreams. It is hypothesized that the more conscious one is of one’s dreams and dream world, the better one will be at learning. In order to test this, the dreaming ability of 300 Cal Poly students will be analyzed via dream questionnaires with the purpose of seeing if any …

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Blogging In The Fashion Industry: A Descriptive Study Of The Use Of The Two-Step Flow Communications Theory By Professional And Citizen Bloggers To Become Opinion Leaders, Mia Alexandra Mendola Jun 2014

Blogging In The Fashion Industry: A Descriptive Study Of The Use Of The Two-Step Flow Communications Theory By Professional And Citizen Bloggers To Become Opinion Leaders, Mia Alexandra Mendola

Journalism

This study analyzes the differences between professional and citizen bloggers in the fashion industry, and their use of the two-step flow communications theory and certain tactics to become opinion leaders in the industry. With the rise of blogging as a popular medium for consumption of fashion news, thousands of bloggers have begun blogs hoping to become part of the fashion industry. With this rise comes bloggers with different levels of expertise and experience. With this comes a blurring of lines between a professional blogger with credible knowledge of the fashion industry, and a citizen blogger with no formal training or …

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How Not To Get Lost In The Shuffle: Producing The Most Effective And Eye-Catching Press Release, Erica Derrico Jun 2014

How Not To Get Lost In The Shuffle: Producing The Most Effective And Eye-Catching Press Release, Erica Derrico

Journalism

The following study investigates how to produce the most effective and eye-catching press release on a national level for Summit Outdoor Supply (S.O.S). Winter quarter of 2014, my partner and I worked on a local campaign for S.O.S., using traditional text-based press releases to get media coverage. Although we did see some success with the traditional press release, there were often times our releases would get lost in the shuffle of the many releases that media outlets received each day. My goal with this project is to learn how to produce a press release that will get noticed out of …

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Where Does It Hurt? A Cultivation Theory’S Perspective On Domestic Violence, Kendra Grace White Jun 2014

Where Does It Hurt? A Cultivation Theory’S Perspective On Domestic Violence, Kendra Grace White

Communication Studies

This study investigated Cultivation Theory and its role in the issue of domestic violence. I hypothesized that people who are exposed to larger quantities of pop culture mediums will have less negative attitudes towards the issue of domestic violence. My study also posed research questions about the relationship between the attitudes towards domestic violence with both basic domestic violence knowledge and personal experience with the issue. I gathered my data through a thirty-question survey and distributed it online, using convenience and snowball samples. My results did not support my hypothesis; however, I did find statistical significance for a negative correlation …

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Virtual Brand Communities And Brand Loyalty: A Case Study Of Mindbody Inc.'S Virtual Brand Community, Dillon Katz Jun 2014

Virtual Brand Communities And Brand Loyalty: A Case Study Of Mindbody Inc.'S Virtual Brand Community, Dillon Katz

Communication Studies

This case study explores how the fast-growing software company MINDBODY, Inc. utilizes their virtual brand community on Facebook in order to build brand loyalty. My research primarily explores how Communication Studies researchers have come to understand the effects of virtual communities on brand loyalty from the perspective of Social Capital, Attribution, and Social Identity theories. It discusses what virtual brand communities are, how they are formed, and how marketers and consumers utilize them. Furthermore, I discuss how virtual brand communities facilitate the growth of social capital among users and why this is a key step in their sustainability. I divulge …

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Child Life Specialists’ Facilitation Of Family-Centered Care: The Importance Of Sibling Support, Carissa L. Lane Jun 2014

Child Life Specialists’ Facilitation Of Family-Centered Care: The Importance Of Sibling Support, Carissa L. Lane

Psychology and Child Development

Certified Child Life Specialists’ understanding of family-centered care, and their beliefs and practices involving siblings of chronically/critically ill children were examined using an online survey. Participants were Certified Child Life Specialists recruited form the Child Life Council Forum. Relationships between utilization of certain words and support programs offered to siblings, were examined. Findings revealed a relationship in one area of coded language and support program for siblings, but not the other. Findings also revealed that all CCLS believe in the inclusion of siblings during the treatment process, however they are offered less support services than parents. Diverse results regarding multiple …

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