Social and Behavioral Sciences Commons^™

Observatory Of Trends In Software Related Microblogs, Achananuparp Palakorn, Nelman Lubis Ibrahim, Yuan Tian, David Lo, Ee Peng Lim

David LO

Microblogging has recently become a popular means to disseminate information among millions of people. Interestingly, software developers also use microblog to communicate with one another. Different from traditional media, microblog users tend to focus on recency and informality of content. Many tweet contents are relatively more personal and Opinionated, compared to that of traditional news report. Thus, by analyzing microblogs, one could get the up-to-date information about what people are interested in or feel toward a particular topic. In this paper, we describe our microblog observatory that aggregates more than 70,000 Twitter feeds, captures software-related tweets, and computes trends from …

As Seen On Twitter: African-American Rhetorical Traditions Gone Viral, Tiffani Long

Master's Theses and Doctoral Dissertations

This communication research study identifies the presence of the African-American rhetorical traditions of call-response, signification, tonal semantics, and narrative sequencing used in communication on the online social media network, Twitter. The objective of this study is to provide insight into the culture and community of Twitter. Additionally, the research demonstrates how traditional oral rhetorical traditions survive in the digital world. Over a 15-day period, tweets were collected by the author using a computer screenshot feature. Using a coding rubric, three coders, including the author, coded the collected tweets for the four rhetorical traditions. Resulting from this procedure, the coders concluded …

User Taglines: Alternative Presentations Of Expertise And Interest In Social Media, Hemant Purohit, Alex Dow, Omar Alonso, Lei Duan, Kevin Haas

Kno.e.sis Publications

Web applications are increasingly showing recommended users from social media along with some descriptions, an attempt to show relevancy - why they are being shown. For example, Twitter search for a topical keyword shows expert twitterers on the side for 'whom to follow'. Google+ and Facebook also recommend users to follow or add to friend circle. Popular Internet newspaper- The Huffington Post shows Twitter influencers/ experts on the side of an article for authoritative relevant tweets. The state of the art shows user profile bios as summary for Twitter experts, but it has issues with length constraint imposed by user …

On Recommending Hashtags In Twitter Networks, Su Mon Kywe, Tuan-Anh Hoang, Ee Peng Lim, Feida Zhu

Research Collection School Of Computing and Information Systems

Twitter network is currently overwhelmed by massive amount of tweets generated by its users. To effectively organize and search tweets, users have to depend on appropriate hashtags inserted into tweets. We begin our research on hashtags by first analyzing a Twitter dataset generated by more than 150,000 Singapore users over a three-month period. Among several interesting findings about hashtag usage by this user community, we have found a consistent and significant use of new hashtags on a daily basis. This suggests that most hashtags have very short life span. We further propose a novel hashtag recommendation method based on collaborative …

The Mouse Who Ruled His Kingdom: An Agenda Setting Analysis Of The Walt Disney World Company, Jacob Overbey

Masters Theses

People are seeking their news in more social environments, but very little research has been conducted on agenda setting and online environments. This thesis examined the agenda setting relationship between an organization on Twitter, @WaltDisneyWorld (i.e., The Walt Disney World) and public opinion on Twitter. The relationship was examined using Twitter's database of tweets to measure public opinion on Twitter. Since the news media is losing steam on the ability to break news, and social media is growing rapidly, this study tested the value of the agenda setting theory on social media. To this end, this thesis qualitatively examined the …

Who's In Charge Here? Information Privacy In A Social Networking World, Lisa Di Valentino

FIMS Presentations

No abstract provided.

Observatory Of Trends In Software Related Microblogs, Achananuparp Palakorn, Nelman Lubis Ibrahim, Yuan Tian, David Lo, Ee Peng Lim

Research Collection School Of Computing and Information Systems

Microblogging has recently become a popular means to disseminate information among millions of people. Interestingly, software developers also use microblog to communicate with one another. Different from traditional media, microblog users tend to focus on recency and informality of content. Many tweet contents are relatively more personal and Opinionated, compared to that of traditional news report. Thus, by analyzing microblogs, one could get the up-to-date information about what people are interested in or feel toward a particular topic. In this paper, we describe our microblog observatory that aggregates more than 70,000 Twitter feeds, captures software-related tweets, and computes trends from …

What Kind Of #Communication Is Twitter? A Psycholinguistic Perspective On Communication In Twitter For The Purpose Of Emergency Coordination, Hemant Purohit, Andrew Hampton, Valerie L. Shalin, Amit P. Sheth, John Flach

Kno.e.sis Publications

The present research aims to detect coordinated citizen response within social media traffic to assist emergency response. We use domain-independent linguistic properties as the first step in narrowing the candidate set of messages for domain-dependent and computationally intensive analysis.

When Antitrust Met Facebook, Christopher S. Yoo

All Faculty Scholarship

Social networks are among the hottest phenomena on the Internet. Facebook eclipsed Google as the most visited website in both 2010 and 2011. Moreover, according to Nielsen estimates, as of the end of 2011 the average American spent nearly seven hours per month on Facebook, which is more time than they spent on Google, Yahoo!, YouTube, Microsoft, and Wikipedia combined. LinkedIn’s May 19, 2011 initial public offering (“IPO”) surpassed expectations, placing the value of the company at nearly $9 billion, and approximately a year later, its stock price had risen another 20 percent. Facebook followed suit a year later with …

Prediction Of Topic Volume On Twitter, Yiye Ruan, Hemant Purohit, David Fuhry, Srinivasan Parthasarathy, Amit P. Sheth

Kno.e.sis Publications

We discuss an approach for predicting microscopic (individual) and macroscopic (collective) user behavioral patterns with respect to specific trending topics on Twitter. Going beyond previous efforts that have analyzed driving factors in whether and when a user will publish topic-relevant tweets, here we seek to predict the strength of content generation which allows more accurate understanding of Twitter users' behavior and more effective utilization of the online social network for diffusing information. Unlike traditional approaches, we consider multiple dimensions into one regression-based prediction framework covering network structure, user interaction, content characteristics and past activity. Experimental results on three large Twitter …

A Decisive Social Media: Domination Of Social Media In Deciding News Content-A Case Study Of American Media And Trayvon Martin Tragedy, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

More than a quarter of Americans (27%) now get news on mobile devices, and for the vast majority, this is increasing news consumption, the report finds. More than 80% of smartphone and tablet news consumers still get news on laptop or desktop computers. On mobile devices, news consumers also are more likely to go directly to a news site or use an app, rather than to rely on search — strengthening the bond with traditional news brands. Almost immediately after the February 26 shooting of Trayvon Martin, the conversation about the case began simmering on Twitter. But it was nearly …

The Growing Use Of Social Media In Political Campaigns: How To Use Facebook, Twitter And Youtube To Create An Effective Social Media Campaign, Kaitlin Vonderschmitt

Mahurin Honors College Capstone Experience/Thesis Projects

A political campaign is carefully crafted for each candidate, to address their constituency and present the candidate and party in the best possible way. After the creation of the United States suffrage was limited to land owning white men, these men were involved in politics by reading local newspapers and visiting the politicians face to face. However as we fast forward to the 1930’s President Franklin D. Roosevelt used the radio to connect with the American public, and then in 1960’s Nixon and Kennedy’s debate introduced the mass-produced version of face-to-face politics through televisions all over the country we begin …

Diffusion Of Social Media Among County 4-H Programs In Tennessee, Rebekah Bowen

Masters Theses

Over the past decade, Cooperative Extension and 4-H professionals have been faced with the decision of whether they should adopt new communication technologies such as social media to interact with their rapidly growing audience. Current research on social media and Extension shows that there are some identified risks and barriers (Fuess & Humphreys, 2011; Seger, 2011); however, many Extension professionals believe that social media usage could be very beneficial for Extension and\or 4-H usage (Coates, 2004; Rhoades, Thomas & Davis, 2009; Kinsey, 2010). In order to increase the body of empirical research on this subject, a quantitative study was conducted …

Social Media Networking Strategies For The Yale New Haven Center For Emergency Preparedness And Disaster Response (Ynh-Cepdr)/ Yale New Haven Health System Center For Healthcare Solutions (Ynhhs-Chs), Amanda Smith

Masters Theses

This paper investigates the uses and gratification of social media for both personal and organizational usage among employees at the Yale New Haven Center for Emergency Preparedness and Disaster Response/Center for Healthcare Solutions in New Haven, Connecticut. The purpose of this thesis is to assess and evaluate the relationship between YNH-CEPDR/CHS' usage of social media tools and the organization's employees' personal attitudes, beliefs and usage of Facebook, Twitter, LinkedIn, and YouTube. Employees of CEPDR/CHS were surveyed regarding the function of social media for emergency management communication and the promotion of products and services. Results suggest that while employees generally agree …

The Role Of Social Media In Community Colleges, Cecilia Rios-Aguilar, Manuel Sacramento González Canché,, Regina Deil-Amen, Charles H.F. Davis Iii

Charles H.F. Davis III

Over the past decade, there has been a growing public fascination with the phenomenon of connectedness. One of the most important ways in which society is now connected is through social media –such as social networking sites. While both students and higher education institutions seem to be utilizing social media more and more, there still are enormous challenges in trying to understand the new dynamics generated by social media in higher education, particularly for the context of community colleges.

This research report has several purposes. The first is to document and to describe the various ways in which social media …

Extracting Diverse Sentiment Expressions With Target-Dependent Polarity From Twitter, Lu Chen, Wenbo Wang, Meenakshi Nagarajan, Shaojun Wang, Amit P. Sheth

Kno.e.sis Publications

This study focuses on automatic extraction of sentiment expressions associated with given targets from Twitter. It addresses one of the key challenges in this work: Wide diversity and informal nature of sentiment expressions that cannot be trivially enumerated or captured using predefined lexical patterns.

Tweets And Votes: A Study Of The 2011 Singapore General Election, Marko M. Skoric, Nathaniel D. Poor, Palakorn Achananuparp, Ee Peng Lim, Jing Jiang

Research Collection School Of Computing and Information Systems

This study focuses on the uses of Twitter during the elections, examining whether the messages posted online are reflective of the climate of public opinion. Using Twitter data obtained during the official campaign period of the 2011 Singapore General Election, we test the predictive power of tweets in forecasting the election results. In line with some previous studies, we find that during the elections the Twitter sphere represents a rich source of data for gauging public opinion and that the frequency of tweets mentioning names of political parties, political candidates and contested constituencies could be used to make predictions about …

Social Media In Higher Education: A Literature Review And Research Directions., Charles H.F. Davis Iii, Regina Deil-Amen, Cecilia Rios-Aguilar, Manuel Sacramento Gonzalez Canche

Charles H.F. Davis III

Social media [technology] has become a growing phenomenon with many and varied definitions in public and academic use. For our purposes, the term social media technology (SMT) refers to web-based and mobile applications that allow individuals and organizations to create, engage, and share new user-generated or existing content, in digital environments through multi-way communication. Despite the widespread use of SMT, little is known about the benefits of its use in postsecondary contexts and for specific purposes (e.g., marketing, recruitment, learning, and/or student engagement). It is critical to begin to examine if and how higher education institutions are incorporating the use …