Social and Behavioral Sciences Commons^™

Observatory Of Trends In Software Related Microblogs, Achananuparp Palakorn, Nelman Lubis Ibrahim, Yuan Tian, David Lo, Ee Peng Lim

David LO

Microblogging has recently become a popular means to disseminate information among millions of people. Interestingly, software developers also use microblog to communicate with one another. Different from traditional media, microblog users tend to focus on recency and informality of content. Many tweet contents are relatively more personal and Opinionated, compared to that of traditional news report. Thus, by analyzing microblogs, one could get the up-to-date information about what people are interested in or feel toward a particular topic. In this paper, we describe our microblog observatory that aggregates more than 70,000 Twitter feeds, captures software-related tweets, and computes trends from …

As Seen On Twitter: African-American Rhetorical Traditions Gone Viral, Tiffani Long

Master's Theses and Doctoral Dissertations

This communication research study identifies the presence of the African-American rhetorical traditions of call-response, signification, tonal semantics, and narrative sequencing used in communication on the online social media network, Twitter. The objective of this study is to provide insight into the culture and community of Twitter. Additionally, the research demonstrates how traditional oral rhetorical traditions survive in the digital world. Over a 15-day period, tweets were collected by the author using a computer screenshot feature. Using a coding rubric, three coders, including the author, coded the collected tweets for the four rhetorical traditions. Resulting from this procedure, the coders concluded …

Can You Get Beliefs From Retweets? An Examination Of The Extended Parallel Processing Model On Social Media, Xialing Lin

Masters Theses

The Extended Parallel Processing Model (EPPM; Witte, 1992) has been applied as a framework to examine risk information dissemination and effective sensation seeking in various health communication scenarios. Previous studies suggest that it is worth examining whether Twitter could have potential efficacy effects similar to face-to-face interaction or traditional media interventions. Given the overload and discrete information in the medium environment, people would adapt information processing short cuts, to tend to similar perceptions from various sources rather than reading specific messages.

The current study investigates the threat appeal perceptions of EPPM on system-generated and other-generated message cues in social media. …

User Taglines: Alternative Presentations Of Expertise And Interest In Social Media, Hemant Purohit, Alex Dow, Omar Alonso, Lei Duan, Kevin Haas

Kno.e.sis Publications

Web applications are increasingly showing recommended users from social media along with some descriptions, an attempt to show relevancy - why they are being shown. For example, Twitter search for a topical keyword shows expert twitterers on the side for 'whom to follow'. Google+ and Facebook also recommend users to follow or add to friend circle. Popular Internet newspaper- The Huffington Post shows Twitter influencers/ experts on the side of an article for authoritative relevant tweets. The state of the art shows user profile bios as summary for Twitter experts, but it has issues with length constraint imposed by user …

A Survey Of Recommender Systems In Twitter, Su Mon Kywe, Ee Peng Lim, Feida Zhu

Research Collection School Of Computing and Information Systems

Twitter is a social information network where short messages or tweets are shared among a large number of users through a very simple messaging mechanism. With a population of more than 100M users generating more than 300M tweets each day, Twitter users can be easily overwhelmed by the massive amount of information available and the huge number of people they can interact with. To overcome the above information overload problem, recommender systems can be introduced to help users make the appropriate selection. Researchers have began to study recommendation problems in Twitter but their works usually address individual recommendation tasks. There …

On Recommending Hashtags In Twitter Networks, Su Mon Kywe, Tuan-Anh Hoang, Ee Peng Lim, Feida Zhu

Research Collection School Of Computing and Information Systems

Twitter network is currently overwhelmed by massive amount of tweets generated by its users. To effectively organize and search tweets, users have to depend on appropriate hashtags inserted into tweets. We begin our research on hashtags by first analyzing a Twitter dataset generated by more than 150,000 Singapore users over a three-month period. Among several interesting findings about hashtag usage by this user community, we have found a consistent and significant use of new hashtags on a daily basis. This suggests that most hashtags have very short life span. We further propose a novel hashtag recommendation method based on collaborative …

Community-Based Classification Of Noun Phrases In Twitter, Freddy Chong Tat Chua, William W. Cohen, Justin Betterridge, Ee-Peng Lim

Research Collection School Of Computing and Information Systems

Many event monitoring systems rely on counting known keywords in streaming text data to detect sudden spikes in frequency. But the dynamic and conversational nature of Twitter makes it hard to select known keywords for monitoring. Here we consider a method of automatically finding noun phrases (NPs) as keywords for event monitoring in Twitter. Finding NPs has two aspects, identifying the boundaries for the subsequence of words which represent the NP, and classifying the NP to a specific broad category such as politics, sports, etc. To classify an NP, we define the feature vector for the NP using not just …

The Value Of Public Relations: Measuring The Success Of Facebook, Twitter, And Youtube In Corporate Companies, Justine Gananian

Journalism

This paper is a combination of research and data from three experts who were interviewed about the value of social in a corporate company, specifically Facebook, Twitter, and YouTube. Social media’s presence has increased at an exponential pace in the past five years, and consumers are constantly looking to access new information. It has become a useful tool for both internal and external communication within a company. As research shows, “[companies] are revamping and modernizing their print publications, starting radio and video shows, using social media to foster two-way communication, using the new multimedia tools to reach new audiences, telling …

Colleges’ And Universities’ Use Of Twitter: A Content Analysis, Darren Linvill, Sara E. Mcgee, Laura K. Hicks

Publications

This study explored how colleges and universities are employing Twitter, a popular micro-blogging tool. Using Kent and Taylor's principles of dialogic communication, a content analysis was performed on individual tweets (n = 1130) from 113 colleges and universities. Tweets were coded for whether or not they met each principle of dialogical communication and why. It was found that institutions are not employing Twitter in a dialogic way and they are, instead, employing it primarily as an institutional news feed to a general audience. The implications of this finding are discussed.

The Mouse Who Ruled His Kingdom: An Agenda Setting Analysis Of The Walt Disney World Company, Jacob Overbey

Masters Theses

People are seeking their news in more social environments, but very little research has been conducted on agenda setting and online environments. This thesis examined the agenda setting relationship between an organization on Twitter, @WaltDisneyWorld (i.e., The Walt Disney World) and public opinion on Twitter. The relationship was examined using Twitter's database of tweets to measure public opinion on Twitter. Since the news media is losing steam on the ability to break news, and social media is growing rapidly, this study tested the value of the agenda setting theory on social media. To this end, this thesis qualitatively examined the …

Who's In Charge Here? Information Privacy In A Social Networking World, Lisa Di Valentino

FIMS Presentations

No abstract provided.

Observatory Of Trends In Software Related Microblogs, Achananuparp Palakorn, Nelman Lubis Ibrahim, Yuan Tian, David Lo, Ee Peng Lim

Research Collection School Of Computing and Information Systems

Microblogging has recently become a popular means to disseminate information among millions of people. Interestingly, software developers also use microblog to communicate with one another. Different from traditional media, microblog users tend to focus on recency and informality of content. Many tweet contents are relatively more personal and Opinionated, compared to that of traditional news report. Thus, by analyzing microblogs, one could get the up-to-date information about what people are interested in or feel toward a particular topic. In this paper, we describe our microblog observatory that aggregates more than 70,000 Twitter feeds, captures software-related tweets, and computes trends from …

An Exploration Of Social Media Use In Local Television News Stations: An Evaluation And Development Of A Successful New Media Strategy, Aniseh Ebbini

Graduate Theses and Dissertations

This paper examines the ways in which Social media have gained popularity over the last decade, amongst the public, and especially in the television news industry. After evaluating the current ways Social media are being implemented and observing national trends, I developed a comprehensive new media strategy to serve as a guide and reference for any television station wanting to incorporate these tools into its regimen.

Social Media For International Students: It's Not All About Facebook, Grace Saw, Wendy Abbott, Jessie Donaghey, Carolyn Mcdonald

Wendy Abbott

According to the OECD there are nearly four million tertiary students enrolled in a course outside their country of citizenship. In 2010 there were 335 273 international students enrolled in higher education in Australia. To support these students during their study, libraries need to find ways to communicate and engage with them.An Australian study found that international students’ preferred methods for learning about library services was through library webpages and personal contact with library staff. As more libraries experiment with social networking to inform and connect with students, we need to determine the effectiveness of this strategy for reaching international …

What Kind Of #Communication Is Twitter? A Psycholinguistic Perspective On Communication In Twitter For The Purpose Of Emergency Coordination, Hemant Purohit, Andrew Hampton, Valerie L. Shalin, Amit P. Sheth, John Flach

Kno.e.sis Publications

The present research aims to detect coordinated citizen response within social media traffic to assist emergency response. We use domain-independent linguistic properties as the first step in narrowing the candidate set of messages for domain-dependent and computationally intensive analysis.

When Antitrust Met Facebook, Christopher S. Yoo

All Faculty Scholarship

Social networks are among the hottest phenomena on the Internet. Facebook eclipsed Google as the most visited website in both 2010 and 2011. Moreover, according to Nielsen estimates, as of the end of 2011 the average American spent nearly seven hours per month on Facebook, which is more time than they spent on Google, Yahoo!, YouTube, Microsoft, and Wikipedia combined. LinkedIn’s May 19, 2011 initial public offering (“IPO”) surpassed expectations, placing the value of the company at nearly $9 billion, and approximately a year later, its stock price had risen another 20 percent. Facebook followed suit a year later with …

Tracking Tweets: Engage In Conversation About Your Library On Twitter, Katy Kelly

Roesch Library Faculty Presentations

Get an uncensored look at what people are saying about your library and provide responsive service using Twitter. For two years, tweets about and to a library Twitter account have been responded to, saved, and analyzed, revealing attitudes towards the library that were previously unknown. Once the library Twitter account began responding to tweets, the tweets about the library increased as did the number of the account followers (up 500%). By the third semester of an active and responsive Twitter presence, a student journalist named the library Twitter account a "campus legend." This poster session will showcase Twitter as a …

Social Net-Working: Exploring The Political Economy Of The Online Social Network Industry, Craig Butosi

Electronic Thesis and Dissertation Repository

This study explores the nascent political economy of the online social network industry. Exemplars of online social networking, Facebook and Twitter have often been understood as revolutionary New Media tools. My findings show that these social networks are taking on a logic of capitalist production and accumulation, calling into question their revolutionary character. Evidence suggests that user-generated content are now being commodified and exchanged for profit.

A critical discourse analysis of Facebook and Twitter’s privacy policy and terms-of-use reveals that these texts primarily function as work contracts rather than treatises on privacy protection. Drawing on the work of Karl Marx, …

Prediction Of Topic Volume On Twitter, Yiye Ruan, Hemant Purohit, David Fuhry, Srinivasan Parthasarathy, Amit P. Sheth

Kno.e.sis Publications

We discuss an approach for predicting microscopic (individual) and macroscopic (collective) user behavioral patterns with respect to specific trending topics on Twitter. Going beyond previous efforts that have analyzed driving factors in whether and when a user will publish topic-relevant tweets, here we seek to predict the strength of content generation which allows more accurate understanding of Twitter users' behavior and more effective utilization of the online social network for diffusing information. Unlike traditional approaches, we consider multiple dimensions into one regression-based prediction framework covering network structure, user interaction, content characteristics and past activity. Experimental results on three large Twitter …

Visualizing Media Bias Through Twitter, Jisun An, Meeyoung Cha, Gummadi, Krishna, Jon Crowcroft, Daniele Queria

Research Collection School Of Computing and Information Systems

Traditional media outlets are known to report political news in a biased way, potentially affecting the political beliefs of the audience and even altering their voting behaviors. Therefore, tracking bias in everyday news and building a platform where people can receive balanced news information is important. We propose a model that maps the news media sources along a dimensional dichotomous political spectrum using the co-subscriptions relationships inferred by Twitter links. By analyzing 7 million follow links, we show that the political dichotomy naturally arises on Twitter when we only consider direct media subscription. Furthermore, we demonstrate a real-time Twitter-based application …

A Decisive Social Media: Domination Of Social Media In Deciding News Content-A Case Study Of American Media And Trayvon Martin Tragedy, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

More than a quarter of Americans (27%) now get news on mobile devices, and for the vast majority, this is increasing news consumption, the report finds. More than 80% of smartphone and tablet news consumers still get news on laptop or desktop computers. On mobile devices, news consumers also are more likely to go directly to a news site or use an app, rather than to rely on search — strengthening the bond with traditional news brands. Almost immediately after the February 26 shooting of Trayvon Martin, the conversation about the case began simmering on Twitter. But it was nearly …

5 Simple Things You Can Do To Engage Volunteers Using Social Media, Jennifer Kelley

Jennifer Kelley

A presentation given to DuPage Association of Volunteer Administration members.

Broadening Our Game: Strengthening E-Professionalism Among Students, Alexandra Gomes, Gisela Butera, Thomas Harrod, Laura E. Abate, Anne Linton

Himmelfarb Library Faculty Posters and Presentations

To describe the initiatives undertaken by Himmelfarb Health Sciences Library to develop curricular modules on various aspects of e-professionalism including social media, copyright, plagiarism, intellectual property, and appropriate computer use.

The Growing Use Of Social Media In Political Campaigns: How To Use Facebook, Twitter And Youtube To Create An Effective Social Media Campaign, Kaitlin Vonderschmitt

Mahurin Honors College Capstone Experience/Thesis Projects

A political campaign is carefully crafted for each candidate, to address their constituency and present the candidate and party in the best possible way. After the creation of the United States suffrage was limited to land owning white men, these men were involved in politics by reading local newspapers and visiting the politicians face to face. However as we fast forward to the 1930’s President Franklin D. Roosevelt used the radio to connect with the American public, and then in 1960’s Nixon and Kennedy’s debate introduced the mass-produced version of face-to-face politics through televisions all over the country we begin …

Finding Multi-Centers: Using Crowd-Sourcing Technologies To Define Communities Of Landscape Architecture, Geoffrey Taylor

All Theses

This paper presents findings from website-based analytics identifying social and geographic topic hotspots within the fields of architecture, landscape architecture, and urban design. Three crowd-sourced surveys are utilized to record thousands of user's topic interests and pinpoint locations on a global scale. Topics include projects, research, visualization, sustainability, and competitions within architecture, landscape architecture, and urban design. The surveys also identify user locations, topics of interest, day and time of contact, social sharing, and user demographics. The goal of the research is to understand the online social structure and responses of groups involved with developing the built environment. These professionals …

Diffusion Of Social Media Among County 4-H Programs In Tennessee, Rebekah Bowen

Masters Theses

Over the past decade, Cooperative Extension and 4-H professionals have been faced with the decision of whether they should adopt new communication technologies such as social media to interact with their rapidly growing audience. Current research on social media and Extension shows that there are some identified risks and barriers (Fuess & Humphreys, 2011; Seger, 2011); however, many Extension professionals believe that social media usage could be very beneficial for Extension and\or 4-H usage (Coates, 2004; Rhoades, Thomas & Davis, 2009; Kinsey, 2010). In order to increase the body of empirical research on this subject, a quantitative study was conducted …

#Epicplay: Crowd-Sourcing Sports Video Highlights, Anthony Tang, Sebastian Boring

Research Collection School Of Computing and Information Systems

During a live sports event, many sports fans use social media as a part of their viewing experience, reporting on their thoughts on the event as it unfolds. In this work, we use this information stream to semantically annotate live broadcast sports games, using these annotations to select video highlights from the game. We demonstrate that this approach can be used to select highlights specific for fans of each team, and that these clips reflect the emotions of a fan during a game. Further, we describe how these clips differ from those seen on nightly sportscasts.

Twitter’S Role As The New Newswire; Why Journalists Should Break News Online, Eliza Mackintosh

Honors Theses and Capstones

This dissertation examines the role of Twitter as the new newswire in breaking news. The argument compares and contrasts the original wire telegraph as used for breaking news with the digital service of Twitter. The thesis investigates how journalists should effectively use Twitter to break news online, while discussing the implications of this shift for news media companies.

Social Media Networking Strategies For The Yale New Haven Center For Emergency Preparedness And Disaster Response (Ynh-Cepdr)/ Yale New Haven Health System Center For Healthcare Solutions (Ynhhs-Chs), Amanda Smith

Masters Theses

This paper investigates the uses and gratification of social media for both personal and organizational usage among employees at the Yale New Haven Center for Emergency Preparedness and Disaster Response/Center for Healthcare Solutions in New Haven, Connecticut. The purpose of this thesis is to assess and evaluate the relationship between YNH-CEPDR/CHS' usage of social media tools and the organization's employees' personal attitudes, beliefs and usage of Facebook, Twitter, LinkedIn, and YouTube. Employees of CEPDR/CHS were surveyed regarding the function of social media for emergency management communication and the promotion of products and services. Results suggest that while employees generally agree …

Social Networks And Web2.0 Among Youth: Lessons For Pacific Island Nations, Deogratias Harorimana Sr

Dr Deogratias Harorimana

This study is on social networks and web2 among youths and the lessons for Pacific Island nation. This study defines commonly used social networking sites used by the Pacific youths, average time spent, reasons behind the use of social networking sites and how social networking sites can be used as a development tool for Pacific Island nation. It was found that the popularity of social networking amongst youths in Pacific Island Countries is fast growing, increasing more than three folds year on year in the last 3years. Social Networks are a vital part of life for PIC youths, where, now …