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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Social Learning Theory In The Frontline Documentary “The Merchants Of Cool”, Alixe A. Wiley
Social Learning Theory In The Frontline Documentary “The Merchants Of Cool”, Alixe A. Wiley
Faculty Curated Undergraduate Works
In the Frontline documentary The Merchants of Cool, the relationship between major media conglomerates and their hedonistic teenage customers is examined through exploring the different tactics industries use to discover and market the next “cool” thing. Industries maintain what the documentary refers to as a “feedback loop” with their customers, which is a cyclic, supply-and-demand relationship that blurs the line between fiction and reality. It has become impossible to tell which side is imitating the other: who do the products and trends that define popular youth culture belong to? What's more, are the sexual and aggressive hormone-fueled behaviors on …
Female College Students’ Perception Of Self-Image Based On Fashion Magazine Advertising, Olivia Merritt, Kathleen R. Smith
Female College Students’ Perception Of Self-Image Based On Fashion Magazine Advertising, Olivia Merritt, Kathleen R. Smith
Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences
The goal of this study was to examine how fashion magazine advertisements affect female college students’ perception of self-image. More specifically, do female college students have high or low self-image perception based upon the fashion magazine’s model images? Results of the study revealed female college students had positive perceptions of confidence with their physical body and body image. Before viewing the magazine advertising, participants liked their own body and would not change their body. However after viewing the magazine advertising, the participant’s confidence level decreased and participants liked their bodies less. While college women were not more likely to change …