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Full-Text Articles in Social and Behavioral Sciences
On The Motivations Of Corporate Giving In Australia, John Cantrell
On The Motivations Of Corporate Giving In Australia, John Cantrell
John Cantrell
This paper proposes further research be conducted to advance our knowledge in the field of non-profit marketing through the development of frameworks to help identify the drivers of corporate giving in Australia. Existing conceptualisations are predominately based on limited overseas research, and take little account of the commercial realities of corporate life and the increasing pressures facing many organisations in achieving concrete outcomes from their giving behaviour. In an environment of increased competition for scarce resources amongst non-profits, the better understanding of how and why corporations provide support will be beneficial. It will enable non-profit organisations to better communicate with …
A Conceptual Model Of The Factors Affecting The Choice Of Nonprofit Organisation By Large Corporations In Australia, John Cantrell, Elias Kyriazis, Gary I. Noble, Jennifer Algie
A Conceptual Model Of The Factors Affecting The Choice Of Nonprofit Organisation By Large Corporations In Australia, John Cantrell, Elias Kyriazis, Gary I. Noble, Jennifer Algie
John Cantrell
This paper develops a new conceptualisation of corporate giving which advances our knowledge in the field of nonprofit marketing through the development of a model which assists in identifying the drivers of corporate giving in Australia. Existing conceptualisations are limited in that the commercial realities of corporate life and the pressures that many organizations face in achieving concrete outcomes from their giving behaviour have not been properly reflected in research results. In an environment of increased competition amongst nonprofits for donations in terms of money, resources, and volunteers the better understanding of how and why corporations give will enable nonprofit …