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Social and Behavioral Sciences Commons™
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Articles 1 - 3 of 3
Full-Text Articles in Social and Behavioral Sciences
Banking Records, Business And Networks In Colonial Sydney, 1817-24, Leanne Johns, Simon Ville
Banking Records, Business And Networks In Colonial Sydney, 1817-24, Leanne Johns, Simon Ville
Faculty of Commerce - Papers (Archive)
Examining accounting transactions between depositors in the first accounts ledger of the Bank of New South Wales contributes to our knowledge of early Australian colonial businesspeople and their business activities. A social network analysis framework is applied to the transactions to disclose business networks and prominent individuals in the networks. The analysis seeks to ascertain the importance of these people to commerce and the significance of their networks in facilitating commercial relationships in a business environment fraught with uncertainty. The results illustrate the importance of networks to colonial trade and mercantile activity, especially for smaller scale businesspeople.aehr_348
Organization-Based Social Marketing: An Alternative Approach For Organizations Adopting Sustainable Business Practices, Mary Franks Papakosmas, Gary Noble, John Glynn
Organization-Based Social Marketing: An Alternative Approach For Organizations Adopting Sustainable Business Practices, Mary Franks Papakosmas, Gary Noble, John Glynn
Faculty of Commerce - Papers (Archive)
This article conceptualizes a new area for social marketing practitioners by focusing on individual behavior change that might occur within organizations. Organization-Based Social Marketing (OBSM) draws from organization change theory and internal marketing theory, while maintaining social marketing’s focus on beneficial behavior modification. The article argues that as such, OBSM represents a viable approach for organizations seeking to address the increasing demand for change strategies that promote proenvironmental behavior among their employees
Why Do Some Business Relationships Persist Despite Dissatisfaction? A Social Exchange Review, Venkata K. Yanamandram, Lesley White
Why Do Some Business Relationships Persist Despite Dissatisfaction? A Social Exchange Review, Venkata K. Yanamandram, Lesley White
Faculty of Commerce - Papers (Archive)
This paper reviews the relevant theories and marketing literature to develop a theoretical foundation for understanding the process and outcome of struggling business-to-business (B2B) customer relationships. Specifically, the paper provides a social exchange perspective of the factors that influence the likelihood of dissatisfied customers remaining in a present relationship by serving as deterrents to discontinuing the relationship. In doing so, the paper identifies the common features of, noteworthy differences among, and gaps in these theories. The paper also connects determinant factors to an outcome variable in order to explain what drives a customer in managing an unsatisfying business relationship, and …