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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Unintended Effects Of Implementation Intentions On Goal Pursuit Initiation Vs. Persistence: Substitution And Acceleration, Jelena Spanjol, Leona Tam, Jose Rosa
Unintended Effects Of Implementation Intentions On Goal Pursuit Initiation Vs. Persistence: Substitution And Acceleration, Jelena Spanjol, Leona Tam, Jose Rosa
Leona Tam
This research develops new insights into implementation intentions' effects on goal striving initiation vs. persistence. Across three studies, we identify and empirically explore two novel effects of implementation intentions under different conditions of regulatory fit – namely substitution and acceleration effects.
Enacting Change In Strategic Marketing Decisions: The Role Of Regulatory Focus In Teams, Jelena Spanjol, Leona Tam, William Qualls, Jonathan Bohlmann
Enacting Change In Strategic Marketing Decisions: The Role Of Regulatory Focus In Teams, Jelena Spanjol, Leona Tam, William Qualls, Jonathan Bohlmann
Leona Tam
No abstract provided.