Social and Behavioral Sciences Commons^™

Anthropology And Ethnography: Contributions To Integrated Marketing Communications, Claudia M. Wright

Sociology, Social Work and Anthropology Student Research

This paper explores the ways in which anthropological research, specifically ethnography, can be useful in an Integrated Marketing Communication approach. Starting from a brief description of the different ways in which the discipline of anthropology has studied consumption, the paper turns to review how it can serve effectively to understand both the corporate as well as the consumer culture. Furthermore, the role that the anthropological discipline plays for Integrated Marketing Communication strategies is presented along with some examples of how different firms have used it. This paper is an approach to understanding ethnography not only as a market research methodology, …

A Procedure To Correct Proxy-Reported Weight In The National Health Interview Survey, 1976-2002, Eric N. Reither, Rebecca L. Utz

Sociology, Social Work and Anthropology Faculty Publications

Background

Data from the National Health Interview Survey (NHIS) show a larger-than-expected increase in mean BMI between 1996 and 1997. Proxy-reports of height and weight were discontinued as part of the 1997 NHIS redesign, suggesting that the sharp increase between 1996 and 1997 may be artifactual.

Methods

We merged NHIS data from 1976–2002 into a single database consisting of approximately 1.7 million adults aged 18 and over. The analysis consisted of two parts: First, we estimated the magnitude of BMI differences by reporting status (i.e., self-reported versus proxy-reported height and weight). Second, we developed a procedure to correct biases in …

The Persistence Ofagriculture At The Rural-Urban Interface: Does The Cost Of Health Insurance Make Adifference?, S. Inwood, J. Sharp, Douglas B. Jackson-Smith, J. Clark

Sociology, Social Work and Anthropology Faculty Publications

No abstract provided.

Assessing The Needs Ofsage-Grouse Local Working Groups: Final Technical Report, L. R. Belton, Douglas B. Jackson-Smith, T. A. Messmer

Sociology, Social Work and Anthropology Faculty Publications

Over the last several decades, biologists have grown increasingly concerned about declines in populations of two species of sage-grouse (Centrocercus spp.), a bird whose range covers a vast portion of eleven western U.S. states and two Canadian provinces (Stiver et al. 2006). This chicken-sized bird inhabits sagebrush (Artemisia spp.) habitats on public and private land across its range. Recent declines in population numbers of this bird across its range have generated concern among landowners and state wildlife officials that the bird may be listed under the Endangered Species Act (ESA). Sage-grouse local working groups (LWGs) have emerged as a centerpiece …