Social and Behavioral Sciences Commons^™

Generation Z And Media Literacy: Young People’S Perceptions Of Media Literacy Education, Alanna Eavan Powers

Theses - ALL

No abstract provided.

Going Viral: A Qualitative Analysis Of The Anti-Vaccine Movement & Social Media, Corinn Evancho Schumacher

Boise State University Theses and Dissertations

In the recent years of the rise of Web 2.0, health information has become more accessible. With this shift has come a reliance on social media to inform and educate the masses on vaccines. With the introduction of the Covid-19 vaccine, the conversation surrounding vaccines moved to the forefront of the United States’ zeitgeist from late 2021 to early 2022. In this research, I conducted a case study on the communication surrounding vaccines on social media while examining specific Facebook groups that advance the misinformation surrounding vaccines. I examined over 300 posts from four public Facebook groups in order to …

The Pandemic Is Not Killing Us, The Police Are Killing Us: How The Change In The Subjective Reality Of Nigerian Citizens Brought About The #Endsars Protests, Olabode Adefemi Lawal

Electronic Theses, Projects, and Dissertations

Using the theory of the social construction of reality, I researched the multiple roles of social media in the Nigerian #EndSARS protests. I interviewed 16 Nigerian protesters from the #EndSARS movement for this study: eight participated in-person while eight protested in-person and digitally (hybrid). Participants were asked a series of scripted questions regarding the #EndSARS protests to understand the roles social media played in shaping the subjective reality of Nigerians during that time. Using thematic analysis, this thesis proposes that the change in the subjective reality of some Nigerians contributed to the October 2020 #EndSARS protests. This thesis also compares …

Instructional Designers Conducting Professional Learning Using Social Media: A Phenomenological Study Of Their Experiences Through A Self-Regulated Learning Lens, Pauline S. Muljana

STEMPS Theses & Dissertations

Because the instructional design and technology field is dynamic (Sharif & Cho, 2015; Wang et al., 2021), instructional designers need to pursue continuous, just-in-time professional learning (Carliner, 2018) to improve knowledge, skills, and abilities (Sharif & Cho, 2015; Ritzhaupt & Martin, 2015), without being constrained by location, budget, and time (Muljana et al., 2020; Muljana et al., 2021). On the one hand, the omnipresent social media technologies offer affordances for facilitating this type of professional learning. Such technologies allow instructional designers to reach out to colleagues, search for ready-to-implement strategies, and find relevant, timely information. On the other hand, conducting …

Parasocial Relationships With Online Influencers, Sydney Reynolds

LSU Master's Theses

Current research on parasocial relationships has a focus on the media consumer and the media personae in television or film where the media consumer exerts time and emotional energy into the relationship while the character is unaware of their existence. The purpose of this study is to explore the Influencers and further conceptualize the term parasocial relationship to include these online mediated relationships and interactions. This study explores parasocial relationships and what is associated with them in the context of social media with respondents who consistently engage with social media Influencers. Social media Influencers address their audiences personally and share …

The Effect Of Racial And Ethnic Identity Salience On Online Political Expression And Political Participation In The United States, Jonathon Smith

USF Tampa Graduate Theses and Dissertations

How close an individual identifies with their race or ethnicity can affect how individuals behave as political actors. Racial identity can affect how individuals express their political beliefs on social media sites or participate in political activities. However, does political expression on social media, particularly Facebook and Twitter, affect levels of political participation? The purpose of the project is to examine the relationship between racial and ethnic identity, online political expression, and political participation among the three largest racial and ethnic groups in the United States. Specifically, this project aims to answer whether online political expression mediates the relationship between …

Recreational Nastiness Or Playful Mischief? Contrasting Perspectives On Internet Trolling Between News Media And Avid Internet Users, Yimin Chen

Electronic Thesis and Dissertation Repository

The term “internet trolling” has come to encompass a wide range of disparate behaviours: ranging from abusive speech and computer hacking to sarcastic humour and friendly teasing. While some of these behaviours are clearly antisocial and, in extreme cases, criminal, others are harmless and can even be prosocial. Previous studies have shown that self-identified internet trollers tend to credit internet trolling’s poor reputation to misunderstanding and overreaction from people unfamiliar with internet culture and humour, whereas critics of trolling have argued that the term has been used to downplay and gloss over problematic transgressive behaviour. As the internet has come …

Future Parents: Associations Between Social Media Use, Parenting Styles, And Parenthood Desires, Kennedy Evins

Honors Theses

Research suggests that college students without children have opinions about parenting styles and practices, which may influence future parenting intentions and behaviors. In addition, research indicates that media exposure affects fertility desires in women. The present study explored how pre-parent college students view parenthood by examining the impact of social media use on perceptions of parenting, parenthood intentions, and anticipated parenting styles. One hundred nineteen (N = 119) college students completed measures that assessed social media use, perceptions of parenting, parenthood intentions, and anticipated parenting styles. Demographic variables such as parental status, race, age, and gender were also collected. …

Social Media Marketing And Insurance: An Analysis Of The Impact Of Social Media Marketing On Small Independent Brokerages Of Property And Casualty Insurance, Kaylee B. Brucker

University Honors Theses

Property and casualty insurance is an intangible service. It is a large industry within the US that in most regard is perpetual. Marketing for insurance is not similar to marketing for most other services or products. The agent must relay the value to the consumer prior to them purchasing it. Further, when considering social media marketing, we find a separate strategy of marketing. Social media marketing is becoming increasingly popular, it has shown as a successful strategy for obtaining consumers' attention and their business. This success has been seen in many industries, including insurance. However, there is a lack of …

Georgia Southern University's Communication During Covid-19 Analyzed Using The Discourse Of Renewal Theory, Jessica Hickman

Honors College Theses

This research aims to analyze how Georgia Southern University handled COVID-19 through a public relations perspective using the discourse of renewal theory. In order to do this, this research looks at the communication sent from the University to the faculty, staff, and students during the time periods of March to April of 2020 and July to August of 2020. The three research questions this research will examine are: how did the University apply the discourse of renewal theory to speak to the students, faculty, and staff regarding COVID-19, how did the University use its email system to communicate with the …

Digital Communication Channel Selection For Organizational Leadership: Best Practices For Interacting With Dispersed Stakeholders, Sarah M. Diefenbach

Seton Hall University Dissertations and Theses (ETDs)

As organizations embrace hybrid and remote work models, there is a growing need for organizational leaders to use digital communication channels to maintain active communication with dispersed stakeholders. The purpose of this study was to analyze what digital communication channels have been implemented by organizational leadership and why they were selected. LinkedIn, Twitter, and corporate posts from six CEOs within the New York Metropolitan area were analyzed over a four-year period. Results revealed that personal social media channels were the most frequent forms of communication. Additionally, multimedia and multichannel strategies enhanced the communication messages and led to a best practices …

A General History And Theory Of Mind Control. Information Design, Commercial Truth And The Disinformation Crisis, Gabriel Isaiah Samandi

Senior Theses

The phrase “mind control” typically sparks the imagination to think of implausible and delusional hysteria; the paranoid schizophrenic who argues the existence of instantaneous and affirmative instructions against one’s own will that can subvert the autonomy of an individual. Since the early 1950s, associations such as the above have provided an illusion of separability between established epistemic concepts and the realm of amateur conspiracy theory “research.” With the invention of the internet, however, and especially after the concerted effort of international disinformation campaigns via social media, such lines have begun to blur. Questions about the interplay between implicit psychological associations …

Jeopardy! In Crisis: What Is Corporate Culture Issues Affecting The Entertainment Industry?, Evan Nemeroff

Student Theses and Dissertations

Cultural issues like sexism, racism, and social movements have impacted the entertainment industry, specifically the game show sector. This research identified how these prevalent matters in our society have affected celebrities by looking into the type of people who lead game shows, revealing if certain demographics such as race and gender influenced whether particular individuals were chosen to host a program. Included within this research are studies that portray how the game show industry has been biased explicitly towards one gender for several decades. Further research looks into a scandal that Sony faced when it had to name a successor …

How And Why School Counselors Use Twitter: A Phenomenological Study, Danielle R. Schultz

Electronic Theses and Dissertations

School counselors are often isolated in their role because of the unique nature of their job. Lack of connection, lack of relevant professional development, role ambiguity, high stress, high student-to-school counselor ratios, and lack of professional connections are all contributors to school counselor burnout. School counselors use Twitter, a social media tool, for a variety of purposes. This qualitative phenomenological study explored the lived experience of school counselors who use Twitter to illuminate how and why school counselors use Twitter. This study found that school counselors see the purpose of their Twitter use as professional advocacy, professional connection, and validation. …

Plugging Into A New Age: The Impact Of Social Media Use On Undergraduate Students’ Perceptions Of Production Agriculture And Consumer Decisions, Shannon K. Allen

Theses and Dissertations

Today, 84% of young adults between the ages of 18-29 use at least one social media site (Pew Research Center, 2020) and are in the stages of emerging adulthood where they are making independent decisions for the first time (Arnett, 2000). As society becomes more technologically advanced, we become further removed from agriculture (Powell & Agnew, 2011; Dale et al., 2017). Thus, resulting in a separation between consumer and producer (Wilson & Lusk, 2020; Holt & Cartmell, 2013). This leaves the opportunity for society to turn to social media for agriculture information leading to negative perceptions of agriculture (Eyck, 2000; …

A Content Analysis Of Queer Slang On Tik Tok, Kuri Benitez

Student Research Submissions

Social media platforms’ concentration of diversity and interactions has accelerated the rate of cultural change on the Internet. With the rise of Tik Tok, a video-sharing social media platform, language used by marginalized groups is being incorporated into the platform’s slang due to the rapid rotation of trends. This study aims to provide data to a new field related to Tik Tok culture and the effects of trends on marginalized groups.

Using qualitative content analysis, this article studies an LGBTQ+-inspired Tik Tok trend to determine if the portmanteau of “-ussy”’s meaning has changed from its original use and if trends …

“Tiktok Made Me Try It”: Social Media’S New Role In Marketing Strategies And Its Effect On Consumer Behavior, Preston Starkey

Management Undergraduate Honors Theses

This study investigates the impact that social media has on marketing strategies and consumer behavior. Social media has risen significantly in popularity over the past decade, and with the introduction of Social Media Influencers, brands have found a new market to promote their products. However, there is very little research conducted to show how social media users are engaging with the new marketing strategies and how it affects their purchasing behavior. This study begins by performing two case studies on brands that have successfully utilized social media to market their products: Crumbl Cookies and Chipotle Mexican Grill. This study then …

Two Sides To Every Story: Investigating Changes In Cultural Attitudes Using Discourse Analysis In Computer-Mediated Infidelity Discussions, Michaela J. Dipillo

Masters Theses

Despite overt cultural consensus on the reprehensible nature of infidelity, prevalence rates of infidelity behavior remain elevated— highlighting a substantial discrepancy between widely-accepted infidelity practices and actual behavior. To understand this incongruence and elucidate the cultural meaning of infidelity, communication surrounding infidelity warrants extensive scrutiny. The study employs methods of discourse analysis to investigate three Reddit threads from 2017, 2019, and 2021, that address infidelity. I make a case that recent changes in the discourse surrounding infidelity reflect changes in broader societal attitudes and accepted practices concerning infidelity. Using empirical methods of discourse analysis, I conducted three analytical procedures to …

Belongingness Needs, Personality, And The Influence Of Virtual Socialization, Katrina Johnson

Honors Theses

Social belongingness is a part of everyday life. The purpose of this study was to learn more about how personality and the use of virtual socialization interact with feelings of belongingness and subjective well-being. The findings of this study indicate that belongingness and well-being are significantly and positively correlated with extraversion. We also found that belongingness and social media used for maintaining friendships were significantly correlated. Further, in a regression analysis, extraversion consistently and significantly positively predicted perceived belongingness. These findings suggest that personality and modality of socializing interact with perceived belongingness.

How The Financial Services Industry Is Utilizing Social Media To Expand Their Client Base, Kristen Stewart

Marketing Undergraduate Honors Theses

Social media is becoming an increasingly important aspect of all companies’ marketing strategies. It is almost imperative for companies to advertise through social media if they want to have a fair chance of reaching the younger generation. In fact, “the majority (97%) of Gen Z consumers say they now use social media as their top source of shopping inspiration; 65% say they use social media to find entertaining content; and 61% of them are specifically interested in watching more video content” (Kastenholz, 2021). This proves that social media can make a significant and lasting impact on a company’s success. Social …

Algorithms Vs. Human Nature: A Tale Of Selective Exposure, Dené E. M. Wamsley

Graduate Theses and Dissertations

The public’s turn towards news websites and social media for news consumption has sparked anxiety over echo chambers, avoidance of opinion-challenging content, and potentially fragmentation and polarization among sociopolitical groups. Algorithms have specifically been blamed for increasing the ease of filtering out counter-attitudinal online content and potentially exacerbating selective exposure tendencies. However, longstanding classic psychological research has demonstrated the ubiquitous phenomenon of cognitive dissonance and selective exposure far before the internet became the primary tool for news consumption. Research investigating how algorithms directly influence online approach and avoidance behavior is unfortunately scarce. This dissertation work aimed to analyze the impact …

A Feminist Rhetorical Analysis Of Queer Appropriation In Digital Spaces, Derek Bryant

UNLV Theses, Dissertations, Professional Papers, and Capstones

Appropriation is an invariable part of the way in which people communicate. In order to better understand what appropriation is and how appropriation functions communicatively, this research defines what appropriation is from a rhetorical perspective. As the world becomes more interconnected through the use of popular social media platforms such as TikTok and YouTube, the popularity of appropriation only continues to grow. This research focuses on popular examples of how queer culture is appropriated and used within mainstream culture by straight individuals as a way for to gain financial and social capital. Keywords: Appropriation, pop culture, digital spaces, TikTok, YouTube, …

A Communications Audit Of Selected Equine Assisted Activities And Therapies (Eaat) In Northwest Arkansas, Laykyn Rainbolt

Agricultural Education, Communications and Technology Undergraduate Honors Theses

Digital media, including websites and social media platforms, are becoming a staple in the marketing and communication field to reach consumers. Although digital media can offer high dissemination rates to a broad audience, it can also be time consuming without current training or resources to allocate to it. Nonprofits struggle to maximize their reach and effectiveness through social media due to limited staff, time, resources, and training (Bernritter et al., 2016; Bjork et al., 2016; Lovejoy & Saxton, 2012; Tao et al., 2021). Equine Assisted Activities and Therapies organizations in Northwest Arkansas selected for this study showed high use of …

Immigration And Social Work: A Content Analysis Of Schools In Liberal States, Yenicka Avila, Stephanie Ibarra

Electronic Theses, Projects, and Dissertations

The social work profession vows to defend society’s most vulnerable populations, including undocumented immigrants. Yet, how immigration is perceived in social work education and the extent to which social works schools are integrated this concept in their mission statements and/or social media pages remain understudied in the existing literature. This study is a mixed-methods content analysis of 133 social work schools accredited (or in the process of accreditation) by the Council of Social Work Education (N = 133). It was hypothesized that the proportion of social work schools that overtly/covertly mentioned immigration in their mission statements and Facebook pages will …

A Content Analysis Of The Female Tiktok Influencer: How Smis Alter Their Image And Self-Presentation Based On Their Communities., Sydney R Dotson

Electronic Theses and Dissertations

Influencer marketing is a growing industry on social media platforms, like TikTok. Influencers have the power and authority to control the purchases and habits of their audiences, however, the communities of these followers can be just as influential. According to TikTok For Business (2021), “part of the excitement of [TikTok] is derived from people having the power to choose the spaces they want to be part of, and the content they want to interact with.” The purpose of this study is to determine if social media influencers alter their image and self-presentation based on their community. The study examines the …

A Wellbeing@Ksu Journey: Mapw Portfolio, Meghan Cooper

Master of Arts in Professional Writing Capstones

A process narrative and samples and complete works from my time in MAPW and as a GRA within the health and well-being departments at KSU. The portfolio showcases my journey as a communicator and professional writer and how it has impacted my current career.

How Brazilians Used Media To Cope With The Issues Brought By The Covid-19 Pandemic, Vivian De Melo Campos

Theses and Dissertations

Due to the COVID-19 pandemic, the world faced lockdown and quarantine restrictions that encouraged or forced people to stay home. Along with the rest of the world, Brazil faced many difficulties during this period and it became one of the countries that lost more lives due to the Coronavirus infection worldwide. This study focuses on showing how people in Brazil coped with the challenges brought by the pandemic. It also focuses on showing if and how participants used media as a coping mechanism. The research was done through qualitative methods with semi-structured interviews with 25 adults who were living in …

The Relationship Between Late Night, Twitter, And Political Literacy In 2020, Sally Burkley

Student Research Submissions

Political humor has played a role in politics since ancient Egypt, Greece, and Rome. From plays to newspaper comics to late night comedy, these bits of political criticism and commentary on current events have been there to provide the public with relief, reinforcement of views, and in some cases information. Since the late 2000s, social media started to take on a similar role of providing reactions to political commentary, but rather than a television network and professionally crafted scripts, it is any person who possesses an account and may write up to 280 characters. Previous research has looked at political …

Social Media, Humor, And Crisis Health Communication: Humor Used To Inform Over Social Media During Covid-19, Sally Burkley

Student Research Submissions

With the recent events of COVID-19, it is necessary to examine how everyday citizens responded to the public health messages delivered by The Center for Disease Control and Prevention and the U.S. government and how these responses revealed and impacted the effectiveness of the organization’s messages. Furthermore, it is important to consider the potential humor has as an information spreading tool within the collaborative medium of social media. This study analyzes three different digital humor artifacts using a chronological rhetorical analysis in order to understand how we communicate health crisis initiatives over social media. The research findings show the change …

Exploring Popular Music's Affect On Popular Culture Through The Media Format Of A Podcast, Alicia Kobasic

Honors Projects

This project covers the development of a podcast titled "The Podcast" where topics relating to popular music and popular culture and how they affect one another are discussed. The project discusses existing research into the topics as well as the development process of the podcast. It delves into each episode and what was learned through the research into the episode and how the episode was recorded and shared. it also talks about the effectiveness of a podcast as method for delivering research.