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Articles 1 - 14 of 14
Full-Text Articles in Social and Behavioral Sciences
Let's Talk Body: An Applied Senior Project On Social Media Body Image, Katherine R. Tonges, Lindsey J. Dwyer
Let's Talk Body: An Applied Senior Project On Social Media Body Image, Katherine R. Tonges, Lindsey J. Dwyer
Communication Studies
This paper discusses the overwhelming presence of social media platforms like Instagram and TikTok in the recent generation's (Gen-Z) daily lives. Influencers have become the new celebrities by creating a “relatable and desirable” lifestyle that users aspire to gain. However, the pressure to conform to unrealistic beauty standards and buy promoted products can lead to negative effects on users' mental health and self-esteem. The authors of this paper (Tonges and Dwyer) have created a podcast and Instagram account to encourage an honest conversation about the impact of social media on one’s actions, emotions, and brain chemistry. By analyzing social media …
Digital Communication Channel Selection For Organizational Leadership: Best Practices For Interacting With Dispersed Stakeholders, Sarah M. Diefenbach
Digital Communication Channel Selection For Organizational Leadership: Best Practices For Interacting With Dispersed Stakeholders, Sarah M. Diefenbach
Seton Hall University Dissertations and Theses (ETDs)
As organizations embrace hybrid and remote work models, there is a growing need for organizational leaders to use digital communication channels to maintain active communication with dispersed stakeholders. The purpose of this study was to analyze what digital communication channels have been implemented by organizational leadership and why they were selected. LinkedIn, Twitter, and corporate posts from six CEOs within the New York Metropolitan area were analyzed over a four-year period. Results revealed that personal social media channels were the most frequent forms of communication. Additionally, multimedia and multichannel strategies enhanced the communication messages and led to a best practices …
Jeopardy! In Crisis: What Is Corporate Culture Issues Affecting The Entertainment Industry?, Evan Nemeroff
Jeopardy! In Crisis: What Is Corporate Culture Issues Affecting The Entertainment Industry?, Evan Nemeroff
Student Theses and Dissertations
Cultural issues like sexism, racism, and social movements have impacted the entertainment industry, specifically the game show sector. This research identified how these prevalent matters in our society have affected celebrities by looking into the type of people who lead game shows, revealing if certain demographics such as race and gender influenced whether particular individuals were chosen to host a program. Included within this research are studies that portray how the game show industry has been biased explicitly towards one gender for several decades. Further research looks into a scandal that Sony faced when it had to name a successor …
A Wellbeing@Ksu Journey: Mapw Portfolio, Meghan Cooper
A Wellbeing@Ksu Journey: Mapw Portfolio, Meghan Cooper
Master of Arts in Professional Writing Capstones
A process narrative and samples and complete works from my time in MAPW and as a GRA within the health and well-being departments at KSU. The portfolio showcases my journey as a communicator and professional writer and how it has impacted my current career.
Nonprofit Narratives: How Two Organizations Use Social Media And Rhetorical Appeals To Address Issues Of Sexual And Domestic Violence, Samuel Hiester
Nonprofit Narratives: How Two Organizations Use Social Media And Rhetorical Appeals To Address Issues Of Sexual And Domestic Violence, Samuel Hiester
Electronic Theses and Dissertations
Though often seen as a panacea for organizational objectives, nonprofits must be judicious in deploying social media, particularly due to resource limitations. Nonprofits deploy many types and styles of digital texts, including social media. Classical rhetorical appeals can be effective means for achieving positive impact in that context. When used correctly, these ‘digital texts’ can be leveraged for maximum engagement with audiences. This study examines both a large, national organization – the National Sexual Violence Resource Center – and a small, regional one – Branch House Family Justice Center – for not only what sort of digital texts are utilized, …
Best Practices For Voter Engagement Within Higher Education, Alyssa Tomins
Best Practices For Voter Engagement Within Higher Education, Alyssa Tomins
Honors Projects
It is imperative that higher education institutions learn more about how to recruit members of younger generations to participate in future elections. Young people have historically voted at low rates, but that trend has started to change in recent years as more resources are being devoted to voter engagement among young people. This leads to the interest of understanding what best practices and strategies have academic institutions utilized to advance voter engagement on their campuses. This qualitative study analyzes these best practices and strategies at 84 colleges and universities, all of whom are members of The Andrew Goodman Foundation Vote …
Market To Me: A Case Study On The Marketing Efforts Of Salesforce Software Company, Marissa Adrianna Spiess Espinola
Market To Me: A Case Study On The Marketing Efforts Of Salesforce Software Company, Marissa Adrianna Spiess Espinola
Experience Industry Management
Social media platforms constitute outstanding channels for fostering relationships with consumers. Recently, there has been a drastic shift towards social media marketing and away from traditional marketing. Marketers are beginning to understand the importance of social media opportunity and are implementing social media marketing strategies and initiatives into companywide marketing practices. Companies cannot afford to lack presence on social media, as competitors could outpace them with marketing efforts of products and services to the public. Social media has become a necessary tool when marketing and advertising. The purpose of this study was to examine social media marketing practices of Salesforce …
Conversation Station Digital Media Style Guide, Ciara Davis
Conversation Station Digital Media Style Guide, Ciara Davis
Williams Honors College, Honors Research Projects
This style guide serves as training material for online communication strategies at the Conversation Station, an afterschool nonprofit organization for students in rural Ashtabula County (Orwell). By utilizing this guide, board members of the Conversation Station will be able to understand the importance of online engagement with the community to accomplish goals, hire communication liaisons based on the skills and knowledge necessary to perform tasks in the guide, and hold the liaison accountable by the fulfillment of tasks detailed. The style guide will also insure that despite communication liaisons coming and going, the Conversation Station’s online character remains consistent. By …
Social Media And The Voice Of The Department, Brittany N. Rios
Social Media And The Voice Of The Department, Brittany N. Rios
Electronic Theses, Projects, and Dissertations
More law enforcement agencies are adopting social media as a progressive policing strategy each year. They utilize it for several reasons including, community outreach and engagement, public relations, notifying the public of safety concerns, recruitment, intelligence gathering for investigations, among other uses (IACP, 2017). This study explores Southern California Law Enforcements’ use of social media through a survey and content analysis. First, the survey results suggest that more than 93% of departments surveyed concentrate on community outreach through their social media channels. Second, the content analysis results suggest that when media (pictures/video), links, and hashtags (#), are included in posts …
External Organizational Identification, Parasocial Relationships, And Social Media Use, Lindsey Webb Dancy
External Organizational Identification, Parasocial Relationships, And Social Media Use, Lindsey Webb Dancy
Dissertations
The pervasive use of the Internet for social purposes has led to organizational and social change, as well as social movements online throughout the world. Of particular interest in this study is commitment to organizations by patrons and stakeholders showcased via social media outlets. This research includes a review of organizational identification, parasocial relationships and social media research followed by a detailed description of the method, which included the creation and testing of a questionnaire examining the organizational identification and parasocial relationships of external publics, and their social media use. A hypothesis is put forth suggesting that there is a …
Portraying Sense Of Community Through Communication: How To Maximize The Benefit Of Social Media For A Community Agency, Julia Walter
Portraying Sense Of Community Through Communication: How To Maximize The Benefit Of Social Media For A Community Agency, Julia Walter
Honors Theses
Perceptions of social media networks are changing rapidly. Their purpose, function, effectiveness, and relevance are being widely debated while their global popularity and societal influence escalate. While individuals used the networks to share, manage, and change their personal lives, organizations jumped at the chance to benefit from low-cost public relations, advertising, and market research. Many organizations speedily adjusted their communication strategies to access these low-cost resources. Due to historical marginalization many nonprofit community agencies were slower to integrate this new media costing them the opportunity to compete for audience attention on level with the private industry. Neglecting to integrate these …
Diffusion Of Social Media Among County 4-H Programs In Tennessee, Rebekah Bowen
Diffusion Of Social Media Among County 4-H Programs In Tennessee, Rebekah Bowen
Masters Theses
Over the past decade, Cooperative Extension and 4-H professionals have been faced with the decision of whether they should adopt new communication technologies such as social media to interact with their rapidly growing audience. Current research on social media and Extension shows that there are some identified risks and barriers (Fuess & Humphreys, 2011; Seger, 2011); however, many Extension professionals believe that social media usage could be very beneficial for Extension and\or 4-H usage (Coates, 2004; Rhoades, Thomas & Davis, 2009; Kinsey, 2010). In order to increase the body of empirical research on this subject, a quantitative study was conducted …
Nonprofit Organizations And Social Media: Streamlining Communications To Build And Maintain Relationships, Kristin Ann Kenney
Nonprofit Organizations And Social Media: Streamlining Communications To Build And Maintain Relationships, Kristin Ann Kenney
Journalism
No abstract provided.
Organizational Communication, Social Media, And Sensemaking During A Cascading Crisis: Tokyo Disney And The 2011 Japan Earthquake/Tsunami/Nuclear Crisis, Holly Ann Roberts
Organizational Communication, Social Media, And Sensemaking During A Cascading Crisis: Tokyo Disney And The 2011 Japan Earthquake/Tsunami/Nuclear Crisis, Holly Ann Roberts
Theses and Dissertations--Communication
This study examines the connection between organizational crisis communication and sensemaking. In particular, the research focuses on messages of instructing, adjusting and reputation management and the use of social media in distributing these messages through and by the Tokyo Disney Resort during the earthquake/tsunami/nuclear crisis that hit Japan in 2011. Case study methods are used to analyze news coverage, Twitter and YouTube videos, informed by personal interviews and documentation related to the crisis and the Tokyo Disney Resort. The analysis found that the Tokyo Disney Resort provided messages of instructing, adjusting and reputation management in order to effectively foster the …