Social and Behavioral Sciences Commons^™

Comics About Organs: Social Support And Graphic Medicine In The Awkward Yeti, Jacob Gibb

Theses and Dissertations

Comic strips have always been a medium for more than humor. Many comic strips published on social media sites address mental health issues. Despite their popularity, the field of graphic medicine, which examines the intersection of health care and comics, has seen little to no examination of how these comics function on social media. Utilizing the popular comic The Awkward Yeti, this research examines how the rhetorical devices of comics make them an ideal medium for communicating about mental health issues and providing social support to social media users. This study conducts a content analysis of 15 Instagram posts from …

Exit Through The Giftshop: Claims-Making And The Construction Of A Countercultural Brand, Cecil Mcglynn

Theses and Dissertations (Comprehensive)

Independent, online microcelebrity influencers are increasingly many people’s source of news. A popular group of these influencers, called the Alternative Influence Network (AIN) has come under scrutiny in recent years for collaborating with radical, far-right political actors to advance particular viewpoints (Lewis, 2018). While those within the AIN claim these outputs represent their freedom of speech, some researchers have voiced concern around the possibility of these influencers proliferating or even popularizing radical political ideals. Steven Crowder is among the most popular influencers in the AIN. He performs a daily show, ‘Louder with Crowder’, to his 5.8 million YouTube subscribers. In …

Psychotherapist Awareness And Competence Managing Social Media Concerns, Jing Wen Ong

Electronic Theses and Dissertations

Social media use increased substantially in recent years, spurring the growth of research focused on its association with mental health. Previous research examined the relationship between positive and negative aspects of mental health and social media use. Other studies explored the relevance of social media to professional practice of psychologists including the use of social media to reach populations with limited access to mental health services and ethical dilemmas arising from social media use; however, there is limited understanding of the pertinence of social media to concerns that clients discuss in therapy and therapist competence in handling these discussions. The …

"Social" Movements: A Trend Analysis Of The Role Of Social Media In Social Movements, Courtney Nelson Stubbs

Theses and Dissertations

The gay rights movement has been very active on social media throughout the years. Using a trend analysis this study aimed to answer how social media is being used during a social movement, how a social movement evolves on social media, and how social media is being used by organizations as a public relations strategy to create change in social movements. Overall, the findings revealed 11 different ways social media is being used during a social movement, which shows how important opinion leaders are in helping a social movement gain traction and create the desired impact.

Under Pressure: A Daily Diary Study Of Online Social Influence And Youth Substance Use, Anna Dmitriyevna Ziencina

Open Access Theses & Dissertations

Alcohol and marijuana are widely used by youths across the U.S. [Substance Abuse and Mental Health Services Administration (SAMHSA), 2023], and youthsâ?? use of such substances comes with a myriad of consequences (e.g., increased risk for long-term substance abuse; Griffin et al., 2019). Social influence is one process through which youths may develop positive attitudes towards substance use (Steinberg & Monahan, 2007), but there is a dearth of research on how such influence operates within the online environment. The present study sought to examine associations between daily social media use and youthsâ?? daily attitudes towards alcohol and marijuana useâ??as well …

The Needs That Instagram Satisfies For People Seeking News & How This Displaces Time Spent With Traditional Media, Madeleine Dunn

Graduate Theses and Dissertations

This paper examines how the current climate of mainstream media is changing, and how this may affect journalistic norms and practices. There are many outlets for consumers to receive news, including traditional media, such as television news, newspapers, magazines, etc. There is also social media. The future of mainstream media outlets, like television stations, newspapers, magazines and radio stations, seems to depend on the growing use of social media sites for the use of getting news. This research will focus on Instagram as an alternative to traditional media, and why people prefer to use this outlet to get their news. …

Self-Reflections Through A Screen: Self-Identity, Social Media, And Psychological Well-Being, Jeremy J. Serio

Undergraduate Honors Thesis Collection

Social media use among emerging adults is assumed to be related to a variety of negative psychological outcomes and has, in recent years, become a widely studied phenomenon (Kim, 2017, Pew Research Center, 2018). Despite the widespread assumption, the results from empirical studies of the effects of social media use on mental health in this population have been inconsistent and inconclusive (Keles et al., 2020, Yang et al., 2021). Several meta-analyses (e.g., Keles et al., 2020) demonstrate these inconsistent results across studies and point to the need to consider individual difference factors when researching this issue. Different self-identity styles have …

Building Solidarity Between Minority Groups, Seonwoo Kim

LSU Doctoral Dissertations

Although a considerable number of scholars agree that an intergroup coalition among minorities will be more powerful in changing biased perceptions, regulations, and policies (e.g., Burson & Godfrey, 2020; Lane et al., 2019), cross-minority solidarity is challenging due to the inherent difficulties in establishing a shared goal and reaching a consensus on methods and tactics (Gawerc, 2021; Rogers, 2004) and competing policy stances and stereotypes (Hope, 2019; Nopper, 2006). Numerous instances of social movements that failed due to the failure of coalitions to form have been documented in the literature (e.g., Almeida, 2010; Ferree & Roth, 1998; Gelb & Shogan, …

Assessing The Threat Of Social Media To National Security: Information Operations In The 21st Century, Brendan M. Cullen

Senior Theses

The ubiquity of social media has enabled an unprecedented amount of personal data to be accessible to various entities. Social media platforms leverage this data to optimize algorithmic recommendation systems, persuade users to engage, and promote monetization. The social media ecosystem’s business model demands continuous engagement and the relentless collection of user data to grow and scale. Not only is social media massively popular around the world, but it has integrated heavily into users’ daily lives. This integration is driven by social platforms’ deliberate architectures and affordances. The intentionality of social media can be exploited by state and non-state actors …

Social Media And Dance Movement Therapy In The Latinx Community, Ambrie Sward

Expressive Therapies Capstone Theses

This capstone thesis is a literature review that combines scholarly articles, personal experiences, and social media content to explore, support, and define dance movement therapy (DMT) and Latinx identity. Social media posts from YouTube, Twitter, Instagram, Tik Tok, Facebook, and Zoom are analyzed to heal and evoke social change. The social media posts analyzed are from celebrities such as America Ferrera, Becky G, Heidi Rojas, and Selena Gomez. Additionally, personal artistic responses are included.Throughout this capstone thesis, there is discussion about dance movement therapy, social media, Latinx community and cultural identity. Themes include a lack of belonging, advocacy for mental …

A Multimodal Discourse Analysis Of Nasa's Instagram Account, Danica Lynn Tomber

Dissertations and Theses

In an increasingly interconnected society where science and technology are advancing at a rapid pace, knowledge dissemination, specifically in terms of public engagement and popularization, must be both encouraged and critically evaluated. As an internationally recognized government agency that is dedicated to the advancement of space exploration and present on several social media platforms, the U.S. National Aeronautics and Space Administration (NASA) provides a useful lens from which to analyze large-scale messaging of multimodal scientific information. Although there is a substantial amount of linguistic research into political and government-based messaging in social media, there is not much literature on the …

The Development, Implementation, And Evaluation Of An Evidence-Based Social Media Campaign Designed To Enhance Social Connectedness For First-Year University Students, Julie Vo

Electronic Thesis and Dissertation Repository

The primary purpose of this study was to develop, implement, and evaluate the feasibility of a 10-week, evidence-based social media campaign (“iBelong@Western”) targeting the social connectedness of first-year university students (n = 30; M_age = 18.5, SD = 4.9) in London, Ontario. The secondary purpose was to explore participant perceptions of the campaign and its impact on social connectedness. Developed over a 3-month period using evidence-based approaches (e.g., participatory action research, SMILE framework), the campaign was implemented from March-May, 2023. Feasibility was assessed using social media analytics and data from one semi-structured interview; participant perceptions were explored using …

Trust But Verify: The Influence Of Social Media And Core Values On Consumer Trust In Business, Zoie M. Lagoudis

Student Theses and Dissertations

This research will evaluate the relationship personal core values have with businesses we see on social media. Three different research questions will be considered: (a) How do companies' social media presence impact consumer trust in a company? (b) How do social media marketing and advertising campaigns influence consumer purchasing intentions? (c) How does the alignment or misalignment of values portrayed through CSR activities affect trust in a company's brand?

Social media has become an expansive e-commerce tool companies use for promotional purposes. Companies take many approaches to advertising campaigns, but a popular method is incorporating advocacy efforts into their marketing …

When Looking Up Leads To Feeling Down: Situational Moderators Of The Effects Of Social Comparisons On Social Media, Madison L. Eamiello

Masters Theses

Social media use is ubiquitous, especially among young adults. Negative consequences of social media use has been associated with engaging in upward social comparisons with others on social media. The current paper presents a series of two studies that seek to understand the nuances of social comparisons as they occur while browsing social media. In Study 1 (N = 161) we tested whether upward social comparisons would be less harmful when the comparer focuses on the similarities, rather than differences, with the comparison target. We observed a marginal interaction indicating that when thinking about similarities with the target, upward …

Advocacy On Facebook: A Content Analysis Of How Small Los Angeles- Based Npos Use Social Media To Engage Audiences, Wen Chen Denq

Dissertations

This dissertation examined the Facebook activities of seven small nonprofits in Los Angeles to understand their social media use and audience responses. Prior research has distinguished three broader engagement strategies used by Nonprofit Organizations (NPOs), including information provision (awareness-raising), action-related messaging (mobilizing), and community-building efforts (organizing). These strategies can play essential roles in drawing in audiences, but also in moving individual supporters toward greater levels of engagement by increasing donations or becoming more engaged champions for the cause. A qualitative and quantitative analysis of organizational Facebook messages and audience responses was conducted over 3 months. The NPOs included in this …

Terror Management And The News: An Exploration Into The Effects Of Framing On Mortality Salience, Peter Montwill

Masters Theses, 2020-current

The present study explores the link between Terror Management Theory and the use of its principles within news media. Political news media in the digital age undergoes a variety of framing effects, more specifically episodic and thematic frames of stories. To induce mortality salience, college-aged participants were presented with stories framed from the perspective of an individual’s experience or a general theme of experiences regarding the controversial pro-life topic and a non-controversial hiking topic. These stories are presented in the style of Instagram posts to mirror how college-aged people consume news media. The stories also contain wording designed to induce …

Information Needs Of Korean Immigrants In The United States: Selection And Use Of Social Media, Tae Hee Lee

Theses and Dissertations

This mixed-method study investigates the information needs of Korean immigrants on social media and their selection and use of social media for finding information in the United States. The study was designed to answer six research questions: 1) What are the top types of information needs on social media that Korean immigrants fulfill during their everyday lives in the United States?; 2) What types of social media do Korean immigrants most frequently use during their everyday lives in the United States for different types of information needs?; 3) Are there any relationships between the types of social media Korean immigrants …

The Antagonistic Anatomy Of Anti-Shippers: A Thematic Analysis, Adrian A. Stone

Student Theses

Within the transformative fandom community is an ideologically-affiliated group known as anti-shippers, whose rhetoric contends that fictional interests are an indication of those held in reality. Anti-shippers focus solely on fictional material perceived to be sexual in nature and make frequent references to pedophilia. This rhetoric is used to justify harassment against individuals who do not share in their beliefs. As this population primarily operates on social media, this study was designed to conduct an exploratory investigation into themes gleaned from posts authored by anti-shippers on Twitter. Utilizing latent content analysis, a total of 187 posts from 222 unique users …

From Androgyny To Binary And Back: A Qualitative Analysis Of Nonbinary Tiktoks., Savannah Hatton

Electronic Theses and Dissertations

This study explores how nonbinary individuals represent and express their gender on TikTok. Given the limited amount of research that has been done on nonbinary gender expression in online spaces, this study uses TikTok to observe the ways that nonbinary individuals perform gender. Additionally, given the relative newness of TikTok, this study serves to inform growing research on identity formation through social media. It used a sample of fifty TikToks by nonbinary creators to perform a content analysis. The findings reveal significant variation in how nonbinary individuals "do gender" on the platform, with some individuals identifying closely with binary labels, …

Social Media In The Corporate World, Linelle C. Lestrade

Student Theses and Dissertations

This study focuses on the rise of corporate brands on social media and the resulting identity issues. Four marketing and PR professionals were interviewed for this study utilizing oral history as qualitative research method. People were selected for membership based on their networks and reputations as authorities in their respective fields. All the discussions were recorded on Zoom with everyone's consent. All four participants brought varied expertise and experience in social media marketing and management to the discussion. They were picked because their backgrounds fit the study's goals best. Open-ended questions were used to elicit responses to personal experiences, issues, …

Hacker, Influencer, Counter-Culture Spy: Cyberspace Actors’ Models Of Misinformation And Counter-Operations, Benjamin Kessell

College of Computing and Digital Media Dissertations

As misinformation continues to spread on social media, its residents have begun to fight back, independent of any platform. This organic resistance to the diffusion of misinformation is a clearly observable phenomenon with roots in Anonymous’ distributed campaigns from the 2010s outwards. Hacker and information security communities are acting in defense of some of their favorite spaces, most notably, Twitter. Security researchers of all stripes use it for sharing indicators of compromise but, as the diffusion of misinformation becomes more problematic it becomes more difficult to find signals in the noise.

These actors’ response to the issues at hand is …

Fighting For Change In The 21st Century: An Examination Of Social Activism And The Role Of Social Media In The Us And France, Emily V. Cooper

Senior Theses

This thesis explores in-depth the role of social media in the efforts of contemporary social activism in the 21st century by focusing upon activism movements in the United States and France. By studying the ‘#MeToo,’ Black Lives Matter, and BLM-inspired movements of the two countries, this study attempts to evaluate the ability of social media-based activism to initiate substantive social change. The case studies do this by evaluating the history of each movement, the quantitative and qualitative role of social media in disseminating information, and the impact of each movement upon its respective society’s public opinion. The research concludes that …

Professional Athletes Tell All: Communication Techniques To Assist In A Successful Podcast, Wilnir Louis

Seton Hall University Dissertations and Theses (ETDs)

An increasing number of athletes are utilizing various mediums to communicate to fans. A rising medium that athletes are adopting is podcasting. While there are studies that discuss the benefits of podcasting, there is limited research that provides individuals, specifically athletes, with the proper knowledge on how to effectively communicate on a podcast platform. This project investigates what athletes can do to make their podcasts engaging for viewers and listeners. A case study was conducted that included textual and content analysis of the top episodes of two successful athlete-driven podcasts. Findings from the research guided the creation of a visual …

The Role Of Social Media Activism In Achieving Good Water And Sanitation In Ghana, Inusah Mohammed

Communication ETDs

This thesis examined the role of social media activism in ensuring good water and sanitation in Ghana. The study conducted a thematic analysis of Facebook posts (403) from March 2020 to December 2022 and found seven themes on how social activists are presenting issues concerning water and sanitation in Ghana. The study also found outcomes of the activism and also found theoretical implications of activism on social media usage in Ghana.

The Impact Instagram Has On Women: Mentally, Physically, And Academically, Annie Gronotte

Undergraduate Theses

Instagram promotes poor body image, which can ultimately decrease academic performance. Attending a same-sex high school, versus a co-ed high school, may buffer women against this since they are not affected by the male gaze and other distractors that comes with having the opposite gender in a work environment. This study will use a 10-15 minute anonymous online survey to examine college women’s Instagram usage, body image, and academic performance, focusing on whether or not their high school environment shapes who they are today. I expect that women who attended a single-sex high school will have better body image and …

An Unfiltered Reality: The Impact Of Social Media Usage On Personal Satisfaction, Jack Cosgrove

Theses/Capstones/Creative Projects

The aim of the present study was to determine the effects of social media use on the personal life satisfaction of emerging adults (ages 18 to 25). All told, 172 participants completed a survey that asked them to report their social media usage, social media habits, and their personal satisfaction with life. The social media use variables were reduced using exploratory factor analysis. This allowed a greater breakdown of the effects of social media habits across age and gender. Some gender differences emerged, but overall, social media use was negatively related to satisfaction with life. Additionally, other significant effects were …

Social Media And Wellbeing, Aditya Adsule

Honors College Theses

This psychology thesis paper investigates the existing body of scientific literature surrounding the effects of social media on the wellbeing of adolescents and adults ages 18-29. The current body of scientific literature supports the overall finding that social media has a negative impact not only on mental health, but on physical health. There are also key findings showing the impact of social media on other facets of life such as sleep patterns, social interactions, and physical activity. Current intervention therapies need to be revisited and the DSM categorization of social media addiction needs to be investigated further.

Supporting Account-Based Queries For Archived Instagram Posts, Himarsha R. Jayanetti

Computer Science Theses & Dissertations

Social media has become one of the primary modes of communication in recent times, with popular platforms such as Facebook, Twitter, and Instagram leading the way. Despite its popularity, Instagram has not received as much attention in academic research compared to Facebook and Twitter, and its significant role in contemporary society is often overlooked. Web archives are making efforts to preserve social media content despite the challenges posed by the dynamic nature of these sites. The goal of our research is to facilitate the easy discovery of archived copies, or mementos, of all posts belonging to a specific Instagram account …

Perceiving The Poster: How Suspicion Of Motives May Impact Perceptions Of Potential Allies Engaging In Online Activism, Kathrina Z. Durante

Honors Theses

Social media posts signaling support for various social and racial justice movements have emerged as an important aspect of social media use. However, little research has investigated how these posts and the social media users behind them are perceived by members of disadvantaged groups﹘those the messages are presumably intended to “help.” Though the post’s content and poster’s identity are likely important, the primary aim of this study is to investigate an individual difference variable in the perceiver, specifically disadvantaged group members’ Suspicion of Motives Index (SOMI) scores, which measure a general tendency to perceive White individuals’ attempts at non-prejudice to …

Tourism Marketing To Southeast Asian Countries Via Social Media And Its Ethical Implications, Emma Parker

Student Research Submissions

As the influence of social media on the tourism marketing industry continues to grow, it becomes necessary to analyze how these platforms are being used. This study aims to determine the ways in which the combination of visuals and written copy in an Instagram post work to create an advertisable overall image of Southeast Asian countries as tourist destinations.

Using a qualitative content analysis, twenty seven posts from the official tourism Instagram accounts of Thailand, Vietnam, and the Philippines were analyzed to determine what overall image is being presented, how this is being accomplished, and if the advertisement of these …