Social and Behavioral Sciences Commons^™

Culivating And Retaining Committed Volunteers: An Analysis Of Volunteer Identification In Nonprofit Organizations, Nora Beth Pilak

Master's Theses (2009 -)

With nonprofit organizations expanding due to a weakened economy and a growing population, there is an increased need for volunteers to staff and support these organizations. Since most nonprofits operate with limited finances, these organizations have to generate and retain a group of effective and committed unpaid organizational members. In this study, I argue that the best way for nonprofits to cultivate efficient and dedicated volunteers is to use communication tactics that encourage members to identify with the organization. I also argue that if volunteers strongly identify with an organization, they are more likely to continue contributing their time and …