Social and Behavioral Sciences Commons^™

$750 Million Of Neutral News Coverage: A Content Analysis Of Nextel's Media Exposure Before And After Becoming Nascar's Primary Corporate Sponsor., Joshua Tod Watson

Electronic Theses and Dissertations

This study examined the exposure of the Nextel brand name in major U.S. newspapers 1 year before and after Nextel became the primary sponsor of the North American Stock Car Association of Racing. A content analysis of 576 newspaper articles was performed. The hypotheses tested the quantity and quality of Nextel's coverage, as well where the stories were appearing and where the brand was being used in the stories.

The study found the number of Nextel mentions in year two was almost 4 times as many as year one. The data reveal a dramatic increase in cases found in sports …

Tabloidization In The Modern American Press: A Textual Analysis And Assessment Of Newspaper And Tabloid Coverage Of The “Runaway Bride” Case, Nichola Reneé Harris

Communication Theses

The media have extensive power in that they represent the primary, and often the only, source of information about many important events and topics. Media can define which events are important, as well as how media consumers should understand these events. The current trend towards tabloidization, or sensationalism, in today’s American media, has caused an uproar among media traditionalists, primarily in the fields of news and print media. This study seeks to examine the actual influence of tabloidization in newspaper media. My primary research question is as follows: Do tabloid newspapers in the United States set the agenda for more …