Social and Behavioral Sciences Commons^™

$750 Million Of Neutral News Coverage: A Content Analysis Of Nextel's Media Exposure Before And After Becoming Nascar's Primary Corporate Sponsor., Joshua Tod Watson

Electronic Theses and Dissertations

This study examined the exposure of the Nextel brand name in major U.S. newspapers 1 year before and after Nextel became the primary sponsor of the North American Stock Car Association of Racing. A content analysis of 576 newspaper articles was performed. The hypotheses tested the quantity and quality of Nextel's coverage, as well where the stories were appearing and where the brand was being used in the stories.

The study found the number of Nextel mentions in year two was almost 4 times as many as year one. The data reveal a dramatic increase in cases found in sports …

Swinging Bridge - December 8, 2006, Jeremy Samsoe

Student Newspapers & Magazines

No abstract provided.

Spartan Daily, December 7, 2006, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 127, Issue 56

Spartan Daily, December 6, 2006, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 127, Issue 55

Spartan Daily, December 5, 2006, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 127, Issue 54

Spartan Daily, December 4, 2006, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 127, Issue 53

New Expression: December 2006 (Volume 29), Columbia College Chicago

New Expression

December 2006, Volume 29, edition of New Expression, a news publication researched, contributed, written, and edited by Chicago high school journalists

Spartan Daily, November 30, 2006, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 127, Issue 52

Spartan Daily, November 29, 2006, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 127, Issue 51

Spartan Daily, November 28, 2006, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 127, Issue 50

Spartan Daily, November 21, 2006, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 127, Issue 49

Spartan Daily, November 20, 2006, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 127, Issue 48

Spartan Daily, November 16, 2006, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 127, Issue 47

Spartan Daily, November 15, 2006, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 127, Issue 46

Spartan Daily, November 14, 2006, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 127, Issue 45

Spartan Daily, November 13, 2006, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 127, Issue 44

Swinging Bridge - November 10, 2006, Jeremy Samsoe

Student Newspapers & Magazines

No abstract provided.

Spartan Daily, November 9, 2006, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 127, Issue 43

Spartan Daily, November 8, 2006, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 127, Issue 42

Spartan Daily, November 7, 2006, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 127, Issue 41

Spartan Daily, November 6, 2006, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 127, Issue 40

Spartan Daily, November 2, 2006, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 127, Issue 39

New Expression: November 2006 (Volume 29), Columbia College Chicago

New Expression

November 2006, Volume 29, edition of New Expression, a news publication researched, contributed, written, and edited by Chicago high school journalists

Spartan Daily, November 1, 2006, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 127, Issue 38

Spartan Daily, October 31, 2006, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 127, Issue 37

Spartan Daily, October 30, 2006, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 127, Issue 36

Swinging Bridge - October 27, 2006, Jeremy Samsoe

Student Newspapers & Magazines

No abstract provided.

Spartan Daily, October 26, 2006, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 127, Issue 35

Spartan Daily, October 25, 2006, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 127, Issue 34

Spartan Daily, October 24, 2006, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 127, Issue 33