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Social and Behavioral Sciences Commons

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Full-Text Articles in Social and Behavioral Sciences

Millennials And The Increasing Use Of Social Media: Impact On The Employee Life Cycle, Sarah M. Pryor Oct 2018

Millennials And The Increasing Use Of Social Media: Impact On The Employee Life Cycle, Sarah M. Pryor

Student Publications

The millennial generation is a generation of society that values technology, media, and connections, all three being equally important. This paper studies and theorizes the implications that social media has had on the workplace throughout the employee life cycle and how the traditional processes of this cycle have been altered. In the workforce, this aspect of the employee life cycle incorporates all different stages an employee goes through. From networking to being hired, to forming connections with co-workers, to working hard and performing well, to being fired, social media has impacted each stage of this cycle. Social media is a …


Symbolism As The Language Of Millennials, Esther L. Mazor Apr 2018

Symbolism As The Language Of Millennials, Esther L. Mazor

Linguistics Senior Research Projects

This paper is a linguistic analysis of symbols in regard to marketing strategies becoming relevant to the Millennial generation. This study aims to examine how technological advances affect Millennial characteristics and behaviors arnd contribute to the growing phenomenon of visual literacy. Research on the topic was synthesized and used to create a survey with various symbols. Utilizing Abdullah and Hubner’s (2006) semiotic design analysis of icons and pictograms, fourteen popular brand name symbols were chosen to be first analyzed and then anonymously named by Millennials. This study found that marketing professionals’ strategies are successfully relevant to the Millennial generation, causing …


"I Never Expected This": Expectancy Violations And Stress In Millennials, Sarah Pogue Apr 2018

"I Never Expected This": Expectancy Violations And Stress In Millennials, Sarah Pogue

Honors Theses

Millennials are said to be the most stressed out age group in the United States (Coccia, & Darling, 2016). Between general life stressors and the new stress that has emerged due to the increase in technology and social communication, millennials are simply overloaded with stress from all angles. In order to communicate and make sense of this stress, most millennials find themselves discussing these stressful events with their close friends. In fact, according to Jody Koenig Kellas, Haley Kranstuber Horstman, Erin K. Willer, and Kirsten Car (2015), 95% of people tell stories about stressful events soon after they occur to …