Social and Behavioral Sciences Commons^™

How Do Communication Modalities Influence Intergenerational Communication?, April Pierce, Candace Payne

Concordia Journal of Communication Research

This cross-sectional study analyzes the rapidly developing landscape of online communications. In particular, it studies the modalities used by three generations, which include baby boomers, Gen X, and Gen Y/millennials. In addition to analyzing their preferred methods, researchers also studied the conflicting views on other generations. This was done through data collected from an online survey administered via email and social media posts. It was hypothesized that the gaps in communication styles between different generations would be significantly different than the other generations mentioned. Researchers found that while generational differences are still present among the three demographics studied, a significant …

Millennials And The Increasing Use Of Social Media: Impact On The Employee Life Cycle, Sarah M. Pryor

Student Publications

The millennial generation is a generation of society that values technology, media, and connections, all three being equally important. This paper studies and theorizes the implications that social media has had on the workplace throughout the employee life cycle and how the traditional processes of this cycle have been altered. In the workforce, this aspect of the employee life cycle incorporates all different stages an employee goes through. From networking to being hired, to forming connections with co-workers, to working hard and performing well, to being fired, social media has impacted each stage of this cycle. Social media is a …

The Relationship Between Right-Wing Authoritarianism & Support For Military Action Among Millennial Voters, Jessica A. Nemet

Student Theses

This thesis examined the relationship between Right-Wing Authoritarianism (RWA) and Militarism among millennial students at John Jay College. Previous studies have already suggested a relationship between RWA, heightened perceived individual or communal threat, and aggressive attitudes – especially towards outsiders. Confirmatory Factor Analysis was used to gauge the level of authoritarianism and that was endorsed by each subject and these RWA factor scores were contrasted between participants who endorsed Militarism as a viable U.S. foreign policy tactic and those who did not. Consistent with our hypothesis, results suggest that individuals who supported militarism as a viable means to solving international …

A Study Of The Effect On Organizational Factors On Job Satisfaction Of Geriatric Practitioners Between Millennials And Older Generations, Peter (Minsuk) Jang

Electronic Theses and Dissertations

The purpose of this paper is to recognize and improve the understanding of social workers’ job satisfaction in the geriatric area. Low job satisfaction makes social workers want to move their field and change their career. The research is the conceptual model of the moderating effect of patient engagement. The hypothesis is that the organizational factors of this model (climate, workplace, pay, supervision) lead to low job satisfaction for social workers and the generation gap between Millennials and older generations will result in different job satisfaction. The assumption was that among the factors (climate, workplace, pay, supervision), salary has the …

Mapping Citizen Journalists’ Profiles: A Case Study On Indonesian Net Citizen Journalist (Net Cj) Program, Asty Rastiya, Hendriyani Hendriyani, Indah Santi Pratidina

Jurnal Komunikasi Indonesia

Makna dari kata “warga” dalam konsep “jurnalisme warga” terus dibahas oleh para akademisi di bidang ini. Pembahasan berfokus pada keterampilan dan modal yang diperlukan jika seseorang berkeinginan untuk menjadi seorang jurnalis warga yang ideal. Jurnalis warga telah lama menghadapi prasangka karena minimnya pengetahuan akan jurnalisme dan rendahnya kualitas berita yang mereka buat. Terlepas dari itu, jurnalisme warga di Indonesia telah berkembang, sebagian besar karena pertumbuhan yang cepat dari telepon pintar dan pengguna media sosial. Penelitian ini menggunakan kasus program NET Citizen Journalist (NET CJ), sebagai komunitas jurnalis warga terbesar di Indonesia. Dengan memetakan profil anggota program CJ NET berdasarkan latar …

Millennial Voting Patterns In A Politically Polarized America, Nic Matthews

Honors College Theses

As the millennial population has grown into adulthood, this generation has been labeled as an entitled group which is politically inactive, with lower voter turnout than older generations. At the same time, existing literature shows that the federal government in America has become increasingly polarized over the past decades and less representative of the general population which still generally moderate. I argue that low voter turnouts for millennials are a direct result of this increased polarization as a more moderate young people feel like they are not represented by elite politicians, who generally fall into older generations and the highest …

Exploring Millennials’ Motives In Media Class Preferences: Advertising Implications, Alexandra Hutto, W. Wossen Kassaye

International Review of Business and Economics

Millennials have become a preoccupation for marketers, especially as they enter their peak earning and spending life stages. This exploratory study represents a touchstone to the motivations, beliefs, feelings, and behaviors members of the millennial cohort, those born between 1980-2000, exhibited toward three major media classes (print, broadcast, and Internet). Forty-one millennials participated in a series of synchronous online focus groups administered through a learning management system (LMS), or focus group chats (FGCs) for short. This study compares millennials’ views toward traditional media (namely, television and newspapers) against the Internet with an emphasis on perceived advantages and disadvantages of each …

Advancing Methodology: From Mapping To Mobile Messaging Campaign, Elizabeth Kiss, Mary Jo Katras, Joan Koonce, Ken Martin, Dena Wise, Katherine Mielitz, Virginia Brown

Journal of Human Sciences and Extension

This article describes the progression of the Health Insurance Literacy (HIL) Action Team’s efforts from the initial charge by the Extension Committee on Organization and Policy (ECOP) of identifying priorities for Cooperative Extension health programming to developing and testing a national mobile messaging campaign designed to change health insurance knowledge, confidence, and behaviors of millennials. It highlights relevant empirical literature, summarizes the results of a national pulse online survey administered to Extension professionals and how they were applied to this project, reviews the Design Thinking and concept mapping process, and describes the development and testing of mobile messages. Anticipated outcomes …

Factors Influencing Millennials’ Perception Of And Attitudes Toward Therapy, Kaylee Jackson

Electronic Theses and Dissertations

The millennial generation (those born after 1985) appears to be seeking mental health services (MHS) less frequently than older generations. Additionally, this generation is reportedly more narcissistic and entitled than older generations and have maladaptive helicopter parents. One explanation for millennials’ underutilization of MHS would be to attribute this to their narcissism, entitlement, and helicopter parents. The purpose of this study was to investigate whether differences exist between millennials and non-millennials regarding their levels of narcissism, entitlement, experiences of helicopter parenting, and attitudes towards therapy. Additionally, the study predicted that increased levels of narcissism, entitlement, and helicopter parenting would be …

Symbolism As The Language Of Millennials, Esther L. Mazor

Linguistics Senior Research Projects

This paper is a linguistic analysis of symbols in regard to marketing strategies becoming relevant to the Millennial generation. This study aims to examine how technological advances affect Millennial characteristics and behaviors arnd contribute to the growing phenomenon of visual literacy. Research on the topic was synthesized and used to create a survey with various symbols. Utilizing Abdullah and Hubner’s (2006) semiotic design analysis of icons and pictograms, fourteen popular brand name symbols were chosen to be first analyzed and then anonymously named by Millennials. This study found that marketing professionals’ strategies are successfully relevant to the Millennial generation, causing …

Millennial Culture And Epistemology: Exploring The Meaning-Making Discourse Of An Emerging Generation, Sophia Driscoll Gamber

Sociology Honors Papers

Millennial Culture and Epistemology takes a mixed methods approach to understanding the culture and epistemological processes of the current cohort of millennial undergraduate students at a small residential liberal arts college. The study first identifies specific trends in epistemological frameworks, ethics, and claimed spiritual/religious identities among a sample of undergraduate students and finds that students are commonly utilizing subjectivist epistemological frameworks that are built around cultural relativism and skepticism. The study then unpacks markers of undergraduate millennial culture as they relate to epistemology and finds that students’ stances on issues of community, social ethics and responsibility, religion, and spirituality are …

Attracting Millennials: An Examination Of Millennial Participation In Assembly Of God Churches, Kenneth Hansen

Scholar Week 2016 - present

The greatest decline in church attendance of any age group has occurred among Millennials, which are individuals born between 1980 and the early 2000s. This decline in Millennial church attendance has created great concern among church leaders about the future of the church. Church leaders have struggled to understand Millennials, which has led to an inability to attract and maintain Millennial participation in the church. The purpose of this study was to determine what, if any, characteristics caused Millennials to be attracted to certain Assembly of God churches in Illinois and not others. The population for the current study was …

Mentoring The Next Generation Of Librarians.Ppt, Tiffney Gipson

Tiffney Gipson

"I Never Expected This": Expectancy Violations And Stress In Millennials, Sarah Pogue

Honors Theses

Millennials are said to be the most stressed out age group in the United States (Coccia, & Darling, 2016). Between general life stressors and the new stress that has emerged due to the increase in technology and social communication, millennials are simply overloaded with stress from all angles. In order to communicate and make sense of this stress, most millennials find themselves discussing these stressful events with their close friends. In fact, according to Jody Koenig Kellas, Haley Kranstuber Horstman, Erin K. Willer, and Kirsten Car (2015), 95% of people tell stories about stressful events soon after they occur to …

Generational Growing Pains As Resistance To Feminine Gendering Of Organization? An Archival Analysis Of Human Resource Management Discourses, Kristen Lucas, Suzy D'Enbeau, Erica P. Heiden

Kristen Lucas

Guided by a feminist communicology of organization framework, we examine generational growing pains by analyzing discourses appearing in HR Magazine at three different points in time, which approximately mark the midpoint of Baby Boomers’, Gen Xers’, and Millennials’ initial entry into the workplace. We reconstruct historically situated gendered discourses that encapsulate key concerns expressed by human resource management professionals as they dealt with younger generations of workers: Personnel Man as Father Knows Best (1970), Human Resource Specialist as Loyalty Builder (1990), and Talent Manager as Nurturer (2010). We propose that frustrations expressed by older generations about Millennials may not be …

Twitter Chats As A Research Tool: A Study Of Young Adult Financial Decisions, Barbara O’Neill, Yilan Xu, Carrie L. Johnson, Elizabeth Kiss

Journal of Human Sciences and Extension

Many researchers collect online survey data because it is cost-effective and less time-consuming than traditional research methods. This paper describes Twitter chats as a research tool vis-à-vis two other online research methods: providing links to electronic surveys to respondents and use of commercially available survey panels through vendors with readily available respondents. Similar to a face-to-face focus group, Twitter chats provide a synchronous environment for participants to answer a structured series of questions and to respond to both the chat facilitator and each other. This paper also reports representative responses from a Twitter chat that explored financial decisions of young …

Multigenerational Modeling Of Money Management, Christina M. Rosa, Loren D. Marks, Ashley B. Lebaron, E.Jeffrey Hill

Journal of Financial Therapy

This study is about implicit financial socialization within families. It specifically examines how parental modeling facilitates the intergenerational transmission of healthy financial behaviors. This qualitative, multi-generational, multi-site study begins to answer the following research question: What financial behaviors are parents modeling for their children? The sample for this study (N=115) included 90 undergraduate students (ages 18-30) enrolled in family finance classes at three U.S. universities, 18 of their parents, and 7 of their grandparents. Using a team-based approach to qualitative data collection, analysis, and coding, four consensus themes related to parental financial modeling were distilled: (1) Working for …

Filling The House: Engaging A Millennial Performing Arts Audience, Sarah Schreck

Honors Undergraduate Theses

The purpose of this research is to identify best practices for public relations professionals when engaging with a Millennial performing arts audience, focusing on Hon and Grunig's relationship management theory (1999) and Kent and Taylor’s theory of dialogic communication (2014) to build interactivity in a digital space. Performing arts organizations have successfully engaged with previous generations, but are facing new challenges when communicating with millennial audiences. Changing demographics have led to a stagnation and decline of performing arts attendance as the millennial generation has come of age. This massive population has new priorities for spending and consumption of entertainment, and …

Understanding How Generation X And Millennial Entrepreneurs Manage Organizational Conflict, Sidjae T. Price

Department of Conflict Resolution Studies Theses and Dissertations

As the United States prepares for a generational shift in leaders, there is a lack of literature adequately examining how Generation X and Millennial entrepreneurs manage organizational conflict about leadership and change management. The scope of this problem should concern individuals who are stakeholders in any organization. In preparation for the coming shift in generational leaders, the subject study explored the management of organizational conflict regarding leadership and change management for Generation X and Millennial entrepreneurs. Supported by a theoretical foundation built on theory of generations and realistic group conflict theory, this qualitative study analyzed the interviews and narratives of …

Is Avocado Toast The Reason I'M Still Living With My Parents?, Brendan Macdonald

CMC Senior Theses

Is avocado toast the reason that I am still living with my parents? In other words, does the consumption of avocado toast, or more specifically eating out in general, have any impact on one’s ability to be a homeowner. In May of 2017, an Australian real estate developer by the name of Tim Gurner was asked to provide advice to young people who could not afford to purchase a home. He responded by saying, “when I was trying to buy my first home, I wasn’t buying smashed avocado for $19 and four coffees at $4 each,” (Victor, 2017). While the …

The Student Debt Crisis And Political Polarization In The Millennial Generation, Dylan Wallace

Honors Undergraduate Theses

According to the Pew Research Center, the modern wave of political polarization began in 1994, and is the strongest today than it has ever been during the 23-year period. (2007) Polarization in the US party system is evidenced by several factors including: growing consistent partisan views, partisan antipathy, ideological bubbles, growing difference in preferences, a shrinking political center, and the lack of political compromise. (Pew Research Center 2014) The question I attempt to answer in this thesis is on the factors associated with political polarization within the millennial generation. One of the most pressing issues to this generation is what …

The Relationship Between Millennials' Attitudes Towards The United States And Their Goals And Personal Constructs, Angelica M. Hernandez

Honors Undergraduate Theses

The purpose of this study was to examine various aspects of Millennials' attitudes related to their beliefs about the United States and in the context of their personal, career, and family goals and ethnic identity. Another purpose of this study was to determine if selected personality variables would predict attitudes toward the United States. It was found that Millennials who held positive attitudes toward the United States in terms of being a viable country for them also had relatively clear and developed personal, career, and family goals. Moreover, three personality variables—resiliency, optimism, and (inversely) cynicism significantly contributed to Millennials' views …

Leadership Satisfaction And Turnover Intention Among Public Sector Employees, Marcia Bennett

Walden Dissertations and Doctoral Studies

The changing demographics of the federal workforce require managers to understand generational differences in experiences, values, and leadership preferences that can negatively impact an agency's ability to fulfill its mission. There is a gap in the literature regarding generational cohort perceptions of employee satisfaction with leadership and turnover intention in the Small Business Administration (SBA). The purpose of this quantitative, cross-sectional study was to examine the generational perceptions of SBA employees regarding leadership satisfaction and intent to leave the organization within the next year. Strauss and Howe's generational theory served as the theoretical framework. This non-experimental quantitative study used the …

A Grounded Theory Of Millennials Job-Hopping, Deborah L. Rivers

Walden Dissertations and Doctoral Studies

Corporations are finding it challenging to attract and retain the top talented Millennials. Their frequent job-hopping is costing the U.S. economy $30.5 billion annually despite corporations' best efforts to retain them. The central research question concerns the decision-making process that Millennials use to decide whether to job-hop or stay with an organization. The purpose of this qualitative study was to develop a theory that explains the Millennials' process for deciding whether to job-hop or stay with an organization. The conceptual framework for this grounded theory research is generational theory, Herzberg's hygiene and motivational factors, and psychological contract theory. The data …

Buyer-Seller Communications: Trusted Advisor Constructs And Measurement, Stephen C. Carlson 6425540

Atlantic Marketing Journal

Attainment of the “trusted advisor” role for sales representatives in a complex sales environment is considered the pinnacle of buyer-seller relationships. This study also examines whether pervasive smartphone use particularly among the millennial generation has substantially altered behaviors in the form of communications in the buyer-seller relationship. Does replacement of face-to-face and direct verbal communications by impersonal technology based communications that removes verbal and non-verbal or behavioral forms of communications have an impact on perceptions of communication quality and trust building among the parties. As use of smartphones for text based communications is more prevalent among younger generations, can generational …

The Role Of Social Media In Millennial Voting And Voter Registration, Elesia Glover

Walden Dissertations and Doctoral Studies

The millennial generation has become the largest generation in the United States. Yet as more members of this generation reach voting age, their propensity to vote remains stagnant. For instance, in the 2016 U.S. presidential election, less than 50% of eligible millennials voted, in comparison to the 69% of baby boomers and 63% of Generation X. Voting is a civic duty essential to a successful democracy; therefore, it is imperative to find solutions to increase millennial political engagement. As millennials represent the largest proportion of users of social media, the purpose of this quantitative study was to examine the relationships …