Social and Behavioral Sciences Commons^™

How Spokesperson Rank And Selected Media Channels Impact Perceptions In Crisis Communication, Jieun Lee, Sora Kim, Emma K. Wertz

Faculty and Research Publications

This study examined the impact of spokesperson’s rank and selected media channels in crisis communication by employing different ranks (i.e., CEO and communication director spokespersons) and media channels (blogs, websites, and newspapers). Findings indicated that CEO spokespersons were more effective in terms of lowering publics’ crisis responsibility attributions than communication director spokespersons and that blogs were more effective in lowering crisis responsibility attributions than websites and newspapers.

Technology And Political Participation, Chris Molina

Student Scholar Symposium Abstracts and Posters

The most efficient way to get people to take action has always been a big topic of discussion when it comes to political mobilization. Technology has greatly affected the way that people mobilize; it has created a platform for people to have easier access to those of like minds. With social networks such as Facebook, LinkedIn, and Twitter it is very easy in today's era to get your point across to thousands of people and if need be mobilize them into a political rally or protest. It is important to see if technology has actually had an impact in the …

The Effects Of Social Media And The Internet On Political Participation, Leslie Orozco

Student Scholar Symposium Abstracts and Posters

The 21st century has been a century of many changes and technological advancements. Arguably the most important and influential technological advancement of this century has been the internet. With the internet came other branches of the internet such as social media that have now become extremely prominent in American daily life and culture. In the last few Presidential elections, candidates have used the internet and social media as an important part of their political campaigns.

This research project looks at the effects that social media and the internet has had on political participation during the most recent Presidential elections using …

What’S Cookin’ Good Lookin’: The Rise And Phenomena Of The Female Foodie Performer Through Social Media, Alison Weiss

Student Scholar Symposium Abstracts and Posters

Once seen in black and white terms as human sustenance or luxury, eating has become not only a hobby, but an obsession. Whereas chefs and cooks were previously regarded as average, behind-the-scenes workers, they have now stepped out from the kitchen and into the spotlight, becoming celebrated public idols – and performers. With images tailored to different demographics right down to their clothing and hairstyles, chefs and cooks no longer merely prepare food: they put on a show. The foodie phenomena has been pioneered by females, largely in part to the parallel-running infatuation with health, fitness, and food trends that …

Social Media’S Magnetism Towards Researchers: Implications For Libraries, Rubina Bhatti

Library Philosophy and Practice (e-journal)

The study explored the spell of social media among M.Phil and PhD scholars of the Islamia University of Bahawalpur and Bahauddin Zakariya University, Multan. Researchers’ usage purposes of five social media were asked. Responses were analyzed quantitatively. Maximum (58%) respondents were highly familiar with social media. Facebook was at the top. Researchers strongly agreed that they use Facebook for interaction with friends, Twitter for enhancing social presence, Google + for identifying the popular topics, Linked In for getting job opportunities, and Blogger for getting fame. Libraries may step forward to attract researchers by providing services through social media. Libraries may …

From A “Crusade Against Ignorance” To A “Crisis Of Authenticity”: Cultivating Information Literacy For A 21st Century Democracy, Andrew Battista

LOEX Conference Proceedings 2012

In this session, I propose ways to present information literacy instruction to students and faculty as an essential component in one’s education, a requirement for life in a civic democracy. I suggest that information literacy instructors should champion the concept of publicly important knowledge. Rather than instruction that privileges task-oriented process information-seeking processes, librarians should cultivate interactions where students develop patterns of curating knowledge that reflect a deep-seated desire to be aware of what matters to educated people. We will discover how social media platforms are the concrete tools we can use to facilitate this paradigm shift in information literacy …

Issues Of Social Data Analytics With A New Method For Sentiment Analysis Of Social Media Data, Zhaoxia Wang, Victor J. C. Tong, David Chan

Research Collection School of Social Sciences

Social media data consists of feedback, critiques and other comments that are posted online by internet users. Collectively, these comments may reflect sentiments that are sometimes not captured in traditional data collection methods such as administering a survey questionnaire. Thus, social media data offers a rich source of information, which can be adequately analyzed and understood. In this paper, we survey the extant research literature on sentiment analysis and discuss various limitations of the existing analytical methods. A major limitation in the large majority of existing research is the exclusive focus on social media data in the English language. There …

Anomaly Detection Through Enhanced Sentiment Analysis On Social Media Data, Zhaoxia Wang, Victor Joo, Chuan Tong, Xin Xin, Hoong Chor Chin

Research Collection School Of Computing and Information Systems

Anomaly detection in sentiment analysis refers to detecting abnormal opinions, sentiment patterns or special temporal aspects of such patterns in a collection of data. The anomalies detected may be due to sudden sentiment changes hidden in large amounts of text. If these anomalies are undetected or poorly managed, the consequences may be severe, e.g. A business whose customers reveal negative sentiments and will no longer support the establishment. Social media platforms, such as Twitter, provide a vast source of information, which includes user feedback, opinion and information on most issues. Many organizations also leverage social media platforms to publish information …

We Need To Talk, Neal Deroo

Faculty Work Comprehensive List

Posting about gender issues and Yik Yak from In All Things - an online hub committed to the claim that the life, death, and resurrection of Jesus Christ has implications for the entire world.

http://inallthings.org/we-need-to-talk/

It's Not Unusual: Glee And The Mainstream Acceptance Of Spontaneous Public Performance, Elizabeth M. Downey

University Libraries Publications and Scholarship

When Glee debuted in 2009, the genre of the television musical series had a shaky history. Traditional episodic programs had previously aired musical episodes but these were seen as rare absurdities; the genre was an oddity to exploit on occasion, not something that could sustain an entire series (a belief proven when previous attempts had failed). The flash mob culture that emerged in the mid-2000s alongside the groundswell of social media changed this environment. The absurdity of people “bursting into song” in a public place was no longer a completely unrealistic scenario, and this reopened the door for the musical …

Web 2.0 Use And Knowledge Transfer: How Social Media Technologies Can Lead To Organizational Innovation, Namjoo Choi, Kuang-Yuan Huang, Aaron Palmer, Lenore Horowitz

Information Science Faculty Publications

The concept of Web 2.0 has gained widespread prominence in recent years. The use of Web 2.0 applications on an individual level is currently extensive, and such applications have begun to be implemented by organizations in hopes of boosting collaboration and driving innovation. Despite this growing trend, only a small number of theoretical perspectives are available in the literature that discuss how such applications could be utilized to assist in innovation. In this paper, we propose a theoretical model explicating this phenomenon. We argue that organizational Web 2.0 use fosters the emergence and enhancement of informal networks, weak ties, boundary …

On Joint Modeling Of Topical Communities And Personal Interest In Microblogs, Tuan-Anh Hoang, Ee Peng Lim

Research Collection School Of Computing and Information Systems

In this paper, we propose the Topical Communities and Personal Interest (TCPI) model for simultaneously modeling topics, topical communities, and users’ topical interests in microblogging data. TCPI considers different topical communities while differentiating users’ personal topical interests from those of topical communities, and learning the dependence of each user on the affiliated communities to generate content. This makes TCPI different from existing models that either do not consider the existence of multiple topical communities, or do not differentiate between personal and community’s topical interests. Our experiments on two Twitter datasets show that TCPI can effectively mine the representative topics for …

Book Review: Twitter: Social Communication In The Twitter Age, By Dhiraj Murthy, Sue Burzynski Bullard

College of Journalism and Mass Communications: Faculty Publications

Twitter has helped to shape social communication in today’s world. In his book, Dhiraj Murthy recognizes Twitter’s impact as a communication medium and puts it in context.

Improving The Efficacy Of Web-Based Educational Outreach In Ecology, Gregory R. Goldsmith, Andrew D. Fulton, Colin D. Witherill, Javier F. Espeleta

Biology, Chemistry, and Environmental Sciences Faculty Articles and Research

Scientists are increasingly engaging the web to provide formal and informal science education opportunities. Despite the prolific growth of web-based resources, systematic evaluation and assessment of their efficacy remains limited. We used clickstream analytics, a widely available method for tracking website visitors and their behavior, to evaluate 60,000 visits over three years to an educational website focused on ecology. Visits originating from search engine queries were a small proportion of the traffic, suggesting the need to actively promote websites to drive visitation. However, the number of visits referred to the website per social media post varied depending on the social …

Naturally Occurring Peer Support Through Social Media: The Experiences Of Individuals With Severe Mental Illness Using Youtube, John A. Naslund, Stuart W. Grande, Kelly A. Aschbrenner, Glyn Elwyn

Dartmouth Scholarship

Increasingly, people with diverse health conditions turn to social media to share their illness experiences or seek advice from others with similar health concerns. This unstructured medium may represent a platform on which individuals with severe mental illness naturally provide and receive peer support. Peer support includes a system of mutual giving and receiving where individuals with severe mental illness can offer hope, companionship, and encouragement to others facing similar challenges. In this study we explore the phenomenon of individuals with severe mental illness uploading videos to YouTube, and posting and responding to comments as a form of naturally occurring …

Making The Most Of Social Media, Sara Arnold-Garza, Lorena O'English, Emily Ford

Library Faculty Publications and Presentations

The article focuses on how LPSS is making the most of the social media accounts it utilizes.

300 By Thirty Social Media Campaign, Beth Ford

News Releases

A new Cedarville University social media initiative, 300 by Thirty, will launch September 26. The campaign’s purpose is to generate 300 new college applications by September 30.

Online Deception In Social Media, Michail Tsikerdekis, Sherali Zeadally

Information Science Faculty Publications

The unknown and the invisible exploit the unwary and the uninformed for illicit financial gain and reputation damage.

A Crowdsourcing Approach To Identify Common Method Bias And Self-Representation, Margeret A. Hall, Simon Caton

Interdisciplinary Informatics Faculty Proceedings & Presentations

Pertinent questions on the measurement of social indicators are: the verification of data gained online (e.g., controlling for self-representation on social networks), and appropriate uses in community management and policy-making. Across platforms like Facebook, LinkedIn, Twitter, and blogging services, users (sub)consciously represent themselves in a way which is appropriate for their intended audience (Qui et al., 2012; Zhao et al., 2008). However, scholars in the social sciences and computer science have not yet adequately addressed controlling for self-representation, or the propensity to display or censor oneself, in their analyses (Zhao et al., 2008; Das and Kramer, 2013). As such researchers …

Social Media, Fandom And Language Learning: A Roundtable With Shannon Sauro And Steven L. Thorne, Dean Wang, Shannon Sauro, Steven L. Thorne

World Languages and Literatures Faculty Publications and Presentations

Last November, Dr. Shannon Sauro and Dr. Steven L. Thorne visited the UAB campus to give lectures on, respectively, ‘Fandom, Social Media and Learning’ and ‘Human development and semiotic remediation through mobile place-based gaming’. (. . . ) Questions and responses are transcribed here.

Sharing Political News: The Balancing Act Of Intimacy And Socialization In Selective Exposure, Jisun An, Daniele Quercia, Meeyoung Cha, Krishna Gummadi, Jon Crowcroft

Research Collection School Of Computing and Information Systems

One might think that, compared to traditional media, social media sites allow people to choose more freely what to read and what to share, especially for politically oriented news. However, reading and sharing habits originate from deeply ingrained behaviors that might be hard to change. To test the extent to which this is true, we propose a Political News Sharing (PoNS) model that holistically captures four key aspects of social psychology: gratification, selective exposure, socialization, and trust & intimacy. Using real instances of political news sharing in Twitter, we study the predictive power of these features. As one might expect, …

Looking For Friends, Fans And Followers? Social Media Use In Public And Nonprofit Human Services, David Campbell, Kristina T. Lambright, Christopher J. Wells

Public Administration Faculty Scholarship

This article uses interviews and internet data to examine social media use among nonprofit organizations and county departments involved in the delivery of human services in a six-county area in South Central New York State. Social media use was modest; and nonprofit organizations were much more likely to use it than county departments. Organizations used social media primarily to market organizational activities, remain relevant to key constituencies and raise community awareness. Most organizations either had a narrow view of social media’s potential value or lacked long-term vision. Barriers to use included institutional policies, concerns about its inappropriateness for target audiences, …

Multiple Account Identity Deception Detection In Social Media Using Nonverbal Behavior, Michail Tsikerdekis, Sherali Zeadally

Information Science Faculty Publications

Identity deception has become an increasingly important issue in the social media environment. The case of

blocked users initiating new accounts, often called sockpuppetry, is widely known and past efforts, which have attempted to detect such users, have been primarily based on verbal behavior (e.g., using profile data or lexic al features in text). Although these methods yield a high detection accuracy rate, they are computationally inefficient for the social media environment, which often involves databases with large volumes of data. To date, little attention has been paid to detecting online decep- tion using nonverbal behavior. We present a detection …

Impact Of Social Media On Power Relations Of Korean Health Activism, Kyu Jin Shim

Research Collection Lee Kong Chian School Of Business

This case study explores how the Korea Leukemia Patient Group (KLPG) uses social media in its internal communication strategy and how that empowers its relationship with external counterparts. The findings of this study indicate that the local health NGO’s communication strategy is changing in response to the increased effectiveness and impact of social media. With the use of social media like Twitter, the KLPG can construct an issue-based advocacy group quickly and effectively. Consequently, more legitimacy and representativeness through collected support from general publics has further empowered the KLPG. Yet, the sustainability component in the relationships built through social media …

Freedom Is Everybody's Business: Using Multi-Faceted Outreach To Draw Student Attention To Local Archival Collections On The Civil Rights Movement Of The 1960s, Joshua Youngblood

University Libraries Faculty Publications and Presentations

As the recent celebrations of the 50th anniversary of the March on Washington demonstrated, numerous digital projects and numerous scholarly and popular print publications have made the grander stories and lessons of the civil rights movement of the 1950s and 1960s widely available. But what about the lesser known heroes and the local and regional episodes that have not received the same level of interest? Manuscript collections that capture those hidden stories, integral to the achievements—and setbacks—of the Civil Rights Movement, can provide students access to richer understandings of the social and political watersheds of the era. By utilizing select …

Lazy Days Of Summer: Time To Relax And Contemplate, Mark Routhier

UCF Forum

It’s summertime! The solstice just went by and as the days now become shorter, summer has officially begun. It’s a time to relax and reboot. It’s a time to find some water to splash around in. And it’s a time for contemplation...

Appreciating The Simple Moments More Than Onslaught Of Technology, Leandra Preston-Sidler

UCF Forum

I admit it. I’m addicted.

Practicing Patienthood Online: Social Media, Chronic Illness, And Lay Expertise, Collette Sosnowy

Publications and Research

The use of digital technologies and social media by people with serious illness to find, share, and create health information is much celebrated but rarely critiqued. Proponents laud “Health 2.0” as transforming health care practice and empowering patients. Critics, however, argue that a discourse of developing lay expertise online masks the disciplinary practices of the neoliberal state’s emphasis on individual responsibility. Notably, the perspectives of people who are engaging with social media related to their health and illness are under-represented in this debate. This research examines the experiences and perspectives of women who blog about their lives with Multiple Sclerosis …

Clinical Implications Of Internet Infidelity: Where Facebook Fits In, Jaclyn D. Cravens, Jason B. Whiting Phd

Faculty Publications

The Internet can enhance existing relationships or facilitate the development of new relationships, including illicit ones. Increased research in this area has predominately been on online sexual addiction and pornography, with few about social networking sites. Facebook, a popular social networking site boasting 1.15 billion active users. This article reviews existing literature on Internet infidelity, comparing online activities and Facebook-specific behaviors. Five areas related to Internet infidelity will be explored, such as definitions and the impact on relationships. Although several similarities exist between general Internet and Facebook-specific infidelity, unique differences exist. Implications for future research and clinical practice are presented.

Tweeting The Boston Marathon Bombings: A Case Study Of Twitter Content In The Immediate Aftermath Of A Major Event, Rebekah Dawn Giordano

College of Journalism and Mass Communications: Professional Projects

The project explored and analyzed the use of the social media tool Twitter in the immediate aftermath of a major event. Tweets and re-tweets from the first hour following the Boston Marathon Bombings on April 15, 2013 were collected and analyzed. The project used the application SIFTER from the company Textifer to identify the related tweets by inputting sixteen previously documented keywords related to the Boston Marathon Bombing. The tweets were then divided into several categories and subcategories to be analyzed. The company Twitter Counter was used to obtain accurate information, such as followers on, for various individual Twitter accounts. …