Social and Behavioral Sciences Commons^™

How Spokesperson Rank And Selected Media Channels Impact Perceptions In Crisis Communication, Jieun Lee, Sora Kim, Emma K. Wertz

Faculty and Research Publications

This study examined the impact of spokesperson’s rank and selected media channels in crisis communication by employing different ranks (i.e., CEO and communication director spokespersons) and media channels (blogs, websites, and newspapers). Findings indicated that CEO spokespersons were more effective in terms of lowering publics’ crisis responsibility attributions than communication director spokespersons and that blogs were more effective in lowering crisis responsibility attributions than websites and newspapers.

#Notyourcostume, #Notyourmascot And #Nothappy: New Generation Of Native American Activists Use Social Media To Protest Cultural Misappropriation, Jaclyn Anglis

Capstones

My project profiles Simon Moya-Smith, a Brooklyn-based activist for Native American rights. He, alongside other young Native Americans, protests against the ubiquitous cultural misappropriation of Native American culture by people who are not Native by using social media like Twitter and Instagram to send his message to a broader audience now than Native Americans were ever able to reach before to speak out against misappropriation. This misappropriation includes offenses such as wearing a headdress as a fashion statement, using a Native American based mascot and dressing up like a Native American for Halloween. While activists like Moya-Smith are certainly not …

The Perfect Storm: The Convergence Of Social, Mobile And Photo Technologies In Libraries, Wendy Abbott, Jessie Donaghey, Joanna Hare, Peta J. Hopkins

Peta Hopkins

The intersection of mobile and photographic technologies with social networks has produced platforms such as Instagram. The way libraries are using these platforms has not been investigated in depth. This research aims to discover trends in the use of Instagram by libraries, reporting on selected libraries’ experiences and intentions behind capturing and sharing images on Instagram. Recommendations will be made on how librarians can transform relationships and engagement with their communities through mobile photo sharing, taking advantage of ‘the perfect storm’ of technological convergence.

Geo, Audio, Video, Photo: How Digital Convergence In Mobile Devices Facilitates Participatory Culture In Libraries, Peta J. Hopkins, Joanna Hare, Jessie Donaghey, Wendy Abbott

Jessie Donaghey

Libraries are often hailed as the cultural and learning hub of their communities. To deepen community engagement and social inclusion, libraries are adopting new technologies to facilitate a participatory and learning culture. With market saturation of smartphones and tablets and their associated apps, new affordances for content creation, curation and sharing show great potential to enhance participatory culture. The typical smartphone or tablet now incorporates digital technologies such as geo-location, audio, video, photo and web technologies. Bringing these technologies into a single device has enabled the development of apps such as Instagram, HistoryPin and SoundCloud. It has also changed the …

Create Workshop 2014: Leveraging Mobile Technology And Social Media In Behavioral Research, Andre M. Müller

Andre M Müller

The 2014 CREATE workshop brought together some forty young health behavior researchers from thirteen different countries, all sharing an interest in mobile technology and social media research. The three- day workshop was held in Innsbruck, Austria,...

What’S Cookin’ Good Lookin’: The Rise And Phenomena Of The Female Foodie Performer Through Social Media, Alison Weiss

Student Scholar Symposium Abstracts and Posters

Once seen in black and white terms as human sustenance or luxury, eating has become not only a hobby, but an obsession. Whereas chefs and cooks were previously regarded as average, behind-the-scenes workers, they have now stepped out from the kitchen and into the spotlight, becoming celebrated public idols – and performers. With images tailored to different demographics right down to their clothing and hairstyles, chefs and cooks no longer merely prepare food: they put on a show. The foodie phenomena has been pioneered by females, largely in part to the parallel-running infatuation with health, fitness, and food trends that …

The Effects Of Social Media And The Internet On Political Participation, Leslie Orozco

Student Scholar Symposium Abstracts and Posters

The 21st century has been a century of many changes and technological advancements. Arguably the most important and influential technological advancement of this century has been the internet. With the internet came other branches of the internet such as social media that have now become extremely prominent in American daily life and culture. In the last few Presidential elections, candidates have used the internet and social media as an important part of their political campaigns.

This research project looks at the effects that social media and the internet has had on political participation during the most recent Presidential elections using …

Technology And Political Participation, Chris Molina

Student Scholar Symposium Abstracts and Posters

The most efficient way to get people to take action has always been a big topic of discussion when it comes to political mobilization. Technology has greatly affected the way that people mobilize; it has created a platform for people to have easier access to those of like minds. With social networks such as Facebook, LinkedIn, and Twitter it is very easy in today's era to get your point across to thousands of people and if need be mobilize them into a political rally or protest. It is important to see if technology has actually had an impact in the …

Social Media’S Magnetism Towards Researchers: Implications For Libraries, Rubina Bhatti

Library Philosophy and Practice (e-journal)

The study explored the spell of social media among M.Phil and PhD scholars of the Islamia University of Bahawalpur and Bahauddin Zakariya University, Multan. Researchers’ usage purposes of five social media were asked. Responses were analyzed quantitatively. Maximum (58%) respondents were highly familiar with social media. Facebook was at the top. Researchers strongly agreed that they use Facebook for interaction with friends, Twitter for enhancing social presence, Google + for identifying the popular topics, Linked In for getting job opportunities, and Blogger for getting fame. Libraries may step forward to attract researchers by providing services through social media. Libraries may …

Social Media Marketing For The Medical Industry: Best Practices To Avoid Legal And Ethical Issues, Jessica Padilla

Journalism

This study analyzes the best social media practices for medical industry professionals and the proper and ideal uses for social media. It analyzes the public relations functions of social media—relationship building, reputation management, and crisis communication. With the constant rise of social media as a widely-used medium for marketing comes increased potential for damage to a medical business’ reputation, loss of medical licensing, or lawsuits if practitioners do not act within the lines of legal and ethical standards. Medical offices must have an online presence to remain relevant and build and keep relationships with new and current patients. This study …

Participatory Democracy In The Chinese Cyber World: Case Studies From Weibo, Duyi Li

Master's Theses

This thesis discusses features of citizen communication on Weibo, the Chinese social media platform, and its relationship to participatory democracy in China. Weibo is a complex social space due to the interplay of different forces and social actors. On the one hand, Weibo provides the space for bottom-up political participation: it expands the horizontal discursive space where plural discourses coexist and interact; provides a social sphere where counter-discourses are created; a space where the culture of resistance is formed; and serves as an alternative source for information. On the other hand, the vertical political control of the state, and the …

Consumer Perceptions Of A Brand's Social Media Marketing, Taylor Michelle Smith

Masters Theses

This project seeks to inform corporate marketing efforts, as well as add to the growing body of literature on social media marketing. The purpose of this project is to assess consumer perceptions of a brand’s social media marketing. Participants were obtained from the PetSafe® brand Facebook fan page, and a total of 195 respondents completed all measures and were included in the study. The results show that brands must be actively engaging their consumers via social media in order to compete in a competitive marketplace. Engagement can be promoted through entertaining and interactive posts, useful and relevant content, word of …

From A “Crusade Against Ignorance” To A “Crisis Of Authenticity”: Cultivating Information Literacy For A 21st Century Democracy, Andrew Battista

LOEX Conference Proceedings 2012

In this session, I propose ways to present information literacy instruction to students and faculty as an essential component in one’s education, a requirement for life in a civic democracy. I suggest that information literacy instructors should champion the concept of publicly important knowledge. Rather than instruction that privileges task-oriented process information-seeking processes, librarians should cultivate interactions where students develop patterns of curating knowledge that reflect a deep-seated desire to be aware of what matters to educated people. We will discover how social media platforms are the concrete tools we can use to facilitate this paradigm shift in information literacy …

Integrating Social Media In The Development Of A Special Event Population Dynamics Model, Kelly Michelle Sims

Masters Theses

With society’s increasing participation in social media, scientists now have access to new sources of data that reflect our daily activities in space and in time. Such data are plentiful and, more notably, at an unprecedented granular level. The ability for users to capture and express their geolocation through their phones’ global positioning system (GPS) or through a particular location’s hashtag or Facebook Page provides a great opportunity for modeling spatiotemporal population dynamics. High resolution population models and databases for episodic special events can be extremely useful for enhancing emergency management and response. This research assesses the feasibility of improving …

Issues Of Social Data Analytics With A New Method For Sentiment Analysis Of Social Media Data, Zhaoxia Wang, Victor J. C. Tong, David Chan

Research Collection School of Social Sciences

Social media data consists of feedback, critiques and other comments that are posted online by internet users. Collectively, these comments may reflect sentiments that are sometimes not captured in traditional data collection methods such as administering a survey questionnaire. Thus, social media data offers a rich source of information, which can be adequately analyzed and understood. In this paper, we survey the extant research literature on sentiment analysis and discuss various limitations of the existing analytical methods. A major limitation in the large majority of existing research is the exclusive focus on social media data in the English language. There …

Mistress Or Hero? Corruption Reports On Sina Weibo And The Construction Of Chinese Femininity, Yin Wu

Theses - ALL

This qualitative textual analysis study focuses on two Chinese women who were previously sexually involved with the corrupted officers and later reported these officers to authorities. As a Chinese version of Twitter, Sina Weibo is a powerful social networking and communication tool for their reports. The study analyzes the posts and comments available on Sina Weibo about the identity of these women and how hegemonic Chinese femininity is performed, maintained, and challenged. These discussions may reflect the potential cultural, ideological, and socioeconomic factors that can influence the construction of contemporary Chinese femininity, providing the picture of how social media and …

Anomaly Detection Through Enhanced Sentiment Analysis On Social Media Data, Zhaoxia Wang, Victor Joo, Chuan Tong, Xin Xin, Hoong Chor Chin

Research Collection School Of Computing and Information Systems

Anomaly detection in sentiment analysis refers to detecting abnormal opinions, sentiment patterns or special temporal aspects of such patterns in a collection of data. The anomalies detected may be due to sudden sentiment changes hidden in large amounts of text. If these anomalies are undetected or poorly managed, the consequences may be severe, e.g. A business whose customers reveal negative sentiments and will no longer support the establishment. Social media platforms, such as Twitter, provide a vast source of information, which includes user feedback, opinion and information on most issues. Many organizations also leverage social media platforms to publish information …

Mesa 2014: Documenting Revolution In The Me (Links), Roberta L Dougherty

Roberta L. Dougherty

We Need To Talk, Neal Deroo

Faculty Work Comprehensive List

Posting about gender issues and Yik Yak from In All Things - an online hub committed to the claim that the life, death, and resurrection of Jesus Christ has implications for the entire world.

http://inallthings.org/we-need-to-talk/

It's Not Unusual: Glee And The Mainstream Acceptance Of Spontaneous Public Performance, Elizabeth M. Downey

University Libraries Publications and Scholarship

When Glee debuted in 2009, the genre of the television musical series had a shaky history. Traditional episodic programs had previously aired musical episodes but these were seen as rare absurdities; the genre was an oddity to exploit on occasion, not something that could sustain an entire series (a belief proven when previous attempts had failed). The flash mob culture that emerged in the mid-2000s alongside the groundswell of social media changed this environment. The absurdity of people “bursting into song” in a public place was no longer a completely unrealistic scenario, and this reopened the door for the musical …

Web 2.0 Use And Knowledge Transfer: How Social Media Technologies Can Lead To Organizational Innovation, Namjoo Choi, Kuang-Yuan Huang, Aaron Palmer, Lenore Horowitz

Information Science Faculty Publications

The concept of Web 2.0 has gained widespread prominence in recent years. The use of Web 2.0 applications on an individual level is currently extensive, and such applications have begun to be implemented by organizations in hopes of boosting collaboration and driving innovation. Despite this growing trend, only a small number of theoretical perspectives are available in the literature that discuss how such applications could be utilized to assist in innovation. In this paper, we propose a theoretical model explicating this phenomenon. We argue that organizational Web 2.0 use fosters the emergence and enhancement of informal networks, weak ties, boundary …

From Social Media Data To Human Behavior Patterns: Analyzing Spatio-Temporal Dynamics Of Tweets In Midwest College Towns, Yue Li, Jie Shan

Purdue GIS Day

Twitter, the most popular micro-blogging site, having over 500 million registered users as of 2012 and creating over 340 million tweets per day, has caught the attention of socio-geographic researchers. With its availability from mobile phones, Twitter allows users to send messages with their geographic coordinates. Thus, with respect to the huge quantity and large diversity of crowds publishing tweets, massive valuable geosocial knowledge can be extracted, which can provide important implications for various applications, such as human geography, urban science, location-based services, targeted advertising, content delivery networks, and social media research. This study aims to uncover human behavior patterns, …

Book Review: Twitter: Social Communication In The Twitter Age, By Dhiraj Murthy, Sue Burzynski Bullard

College of Journalism and Mass Communications: Faculty Publications

Twitter has helped to shape social communication in today’s world. In his book, Dhiraj Murthy recognizes Twitter’s impact as a communication medium and puts it in context.

On Joint Modeling Of Topical Communities And Personal Interest In Microblogs, Tuan-Anh Hoang, Ee Peng Lim

Research Collection School Of Computing and Information Systems

In this paper, we propose the Topical Communities and Personal Interest (TCPI) model for simultaneously modeling topics, topical communities, and users’ topical interests in microblogging data. TCPI considers different topical communities while differentiating users’ personal topical interests from those of topical communities, and learning the dependence of each user on the affiliated communities to generate content. This makes TCPI different from existing models that either do not consider the existence of multiple topical communities, or do not differentiate between personal and community’s topical interests. Our experiments on two Twitter datasets show that TCPI can effectively mine the representative topics for …

Social Media And Young Adult's Well-Being, Clayton Howard

Master's Theses

Social media has become an integral part of young adult’s lives today. It has moved well beyond simple entertainment, and now can have a profound effect on many areas of functioning. The current study examines various aspects of well-being to see if there is a connection between social media use and global well-being. The participants for this study were 217 undergraduate students from Fort Hays State University. Participants completed a survey designed to measure overall well-being and broad aspects of overall well-being that included the Public Health Surveillance Well-Being Scale (PHS-WB), the Rosenberg Self-Esteem Scale (RSES), the Relationship Assessment Scale …

Rugby's Rise In The United States: The Impact Of Social Media On An Emerging Sport, Benjamin James Kocher

Theses and Dissertations

In this study, the grounded theory approach was used to conduct a qualitative study about the effects the media has on rugby players in the United States. This study involved in-depth interviews with American-born-and-raised rugby players from the top rugby colleges and universities in the United States. These interviews helped identify the role played by traditional and social media in encouraging new players to begin playing the sport of rugby. Results showed that traditional media did not play a large role in bringing out new players in the United States. However newer, social media played a much larger role. New …

Improving The Efficacy Of Web-Based Educational Outreach In Ecology, Gregory R. Goldsmith, Andrew D. Fulton, Colin D. Witherill, Javier F. Espeleta

Biology, Chemistry, and Environmental Sciences Faculty Articles and Research

Scientists are increasingly engaging the web to provide formal and informal science education opportunities. Despite the prolific growth of web-based resources, systematic evaluation and assessment of their efficacy remains limited. We used clickstream analytics, a widely available method for tracking website visitors and their behavior, to evaluate 60,000 visits over three years to an educational website focused on ecology. Visits originating from search engine queries were a small proportion of the traffic, suggesting the need to actively promote websites to drive visitation. However, the number of visits referred to the website per social media post varied depending on the social …

Naturally Occurring Peer Support Through Social Media: The Experiences Of Individuals With Severe Mental Illness Using Youtube, John A. Naslund, Stuart W. Grande, Kelly A. Aschbrenner, Glyn Elwyn

Dartmouth Scholarship

Increasingly, people with diverse health conditions turn to social media to share their illness experiences or seek advice from others with similar health concerns. This unstructured medium may represent a platform on which individuals with severe mental illness naturally provide and receive peer support. Peer support includes a system of mutual giving and receiving where individuals with severe mental illness can offer hope, companionship, and encouragement to others facing similar challenges. In this study we explore the phenomenon of individuals with severe mental illness uploading videos to YouTube, and posting and responding to comments as a form of naturally occurring …

We Don’T Want To Talk About It: Communication Strategies For Teaching Less Popular Subjects, Heather M. Stassen-Ferrara, Christine A. Geyer, John M. Livermore, Maureen M. Louis

Proceedings of the New York State Communication Association

Some subjects are the unloved: the required course in academic writing, the required course in public speaking, the course in communication theory, the course in basic mathematics. This paper brings together perspectives from professors in Communication Studies, Mathematics, and Writing to consider the critical connection between communicative practice and learning, applying a networked perspective of interconnections.

Evaluating The Reverse 9-1-1 System In Santa Clara County: Does The Process Work?, Areej M. Sadhan

Master's Projects

In times of crises, emergency first responders need an effective system of communication to notify the public, to organize evacuation, and to direct evacuees to shelters and hospitals around the affected areas. This research focuses on the “Reverse 911” alert system used by Santa Clara County and asks key questions about its efficiency: ‘Is it the only alert system used to communicate with the public during crises?’ ‘Is it a reliable tool?’ ‘Should Santa Clara County improve its emergency communication?’ ‘Can we be sure the community is notified on time and well directed to safety?’

The legislative intent of Reverse …