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Social and Behavioral Sciences Commons™

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Series

2009

Marketing

Articles 1 - 17 of 17

Full-Text Articles in Social and Behavioral Sciences

Recruitment And Retention Of Sports Officials, Peter J. Titlebaum, Nichole Haberlin, Garrett Titlebaum Oct 2009

Recruitment And Retention Of Sports Officials, Peter J. Titlebaum, Nichole Haberlin, Garrett Titlebaum

Health and Sport Science Faculty Publications

A 2001 report by the National Association of Sports Officials (NASO) indicated there is likely to be a shortage of sport officials in the near future. This report also indicated that soccer and field hockey were already struggling to find officials as early as 2001. The purpose of this article is to identify researched recruitment and retention issues of sports officials; ways to retain current officials; and strategies to help recruit new officials.

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Understanding Gender Differences In Online Experience And Internet Advertising, Seema Harryginsingh May 2009

Understanding Gender Differences In Online Experience And Internet Advertising, Seema Harryginsingh

Honors College Theses

The purposes of this article is to first review the literature on gender differences in advertising then explore areas that are important in today’s online environment including differences in the various areas of online experience and behavior such as shopping, privacy issues, internet usage, use of website, and new media and user generated content considerations. I will also look at online advertising particularly, online video ads and banner ads. I will attempt to show through research that there are differences that exist among the genders, which also translate to the online environment and specifically in the various areas of experience …

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Librarians In The Hall: Instructional Outreach In Campus Residences, Catherine Fraser Riehle, Michael Witt Apr 2009

Librarians In The Hall: Instructional Outreach In Campus Residences, Catherine Fraser Riehle, Michael Witt

Libraries Research Publications

There is an old proverb, “If the mountain will not come to Mohammed, then Mohammed must go to the mountain.” It can be a challenge to reach out to incoming undergraduate students who are often overwhelmed by the high expectations of scholarship at the college level and the complexities of the modern information environment. Unconventional and creative approaches are needed to reach millennial learners where they are, both physically, in terms of where they reside on campus, and pedagogically, by employing innovative and engaging teaching methods that they can appreciate and understand. In the fall of 2007, two librarians with …

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Marketing Your Library, It’S Essential, Martha F. Earl, Kathy Campbell, Leslie G. Adebonojo Apr 2009

Marketing Your Library, It’S Essential, Martha F. Earl, Kathy Campbell, Leslie G. Adebonojo

ETSU Faculty Works

No abstract provided.

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Re-Kindling Interlibrary Loan, Joyce Neujahr Mar 2009

Re-Kindling Interlibrary Loan, Joyce Neujahr

Criss Library Faculty Proceedings & Presentations

Amazon's Kindle device allows libraries to acquire new titles in three minutes or less. This presentation explores how this capability can be used in two important ways. First, providing an "instant interlibrary loan", by using Amazon's 225,000 available Kindle titles. Loan requests can be filled on-the-spot by downloading a book and lending the Kindle to the patron. Second, patrons gain immediate access to bestsellers, fiction, and new releases that would ordinarily require days or weeks to provide. The presentation details an actual implementation of "Kindle Loan" services. Both the concept of how wireless readers change library services, and the practical …

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Not So Revolutionary After All: The Role Of Reinforcing Frames In Us Magazine Discourse About Microcomputers, Jean P. Kelly Feb 2009

Not So Revolutionary After All: The Role Of Reinforcing Frames In Us Magazine Discourse About Microcomputers, Jean P. Kelly

Communications Faculty Scholarship

This study investigates the role of media discourse in the hegemonic process by which the microcomputer became a common and trusted appliance in the USA during the early years of the technology's adoption: the 1980s to 1990s. A critical discourse analysis combined with framing analysis of four cases from consumer magazines — two advertisements and two editorial feature stories — reveals that a device heralded as 'revolutionary' was presented in fact using rhetoric that incorporated and legitimized traditional values, roles and practices such as capitalism. Any frames that potentially challenged existing social structures and power relationships were secondary and 'super-framed' …

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Borderless Bits: Electronic Globalization And Its Social Consequences, Nikhilesh Dholakia Jan 2009

Borderless Bits: Electronic Globalization And Its Social Consequences, Nikhilesh Dholakia

College of Business Faculty Publications

Globalization of services with the aid of electronic technologies - popularly called outsourcing or offshoring - has been accelerating. In this paper, the factors that drive electronic globalization - as distinct from factors that drive the general process of globalization - are discussed briefly. A simple model of a 2-firm USA-India dyad engaged in outsourcing relationships is presented to outline the economic basis for electronic globalization. By introducing wider political and cultural forces, progressively more complex views of the electronic globalization phenomenon are presented. Finally, the interplays of the economic, political, and cultural forces are explored to arrive at a …

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Librarians In The Hall: Instructional Outreach In Campus Residences, Catherine Fraser Riehle, Michael C. Witt Jan 2009

Librarians In The Hall: Instructional Outreach In Campus Residences, Catherine Fraser Riehle, Michael C. Witt

UNL Libraries: Faculty Publications

There is an old proverb, “If the mountain will not come to Mohammed, then Mohammed must go to the mountain.” It can be a challenge to reach out to incoming undergraduate students who are often overwhelmed by the high expectations of scholarship at the college level and the complexities of the modern information environment. Unconventional and creative approaches are needed to reach millennial learners where they are, both physically, in terms of where they reside on campus, and pedagogically, by employing innovative and engaging teaching methods that they can appreciate and understand. In the fall of 2007, two librarians with …

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Using The Brand Molecule Concept To Guide The Management And Marketing Of A Professional Sports Team, Alan Pomering, Dirk Melton, Gregory Kerr Jan 2009

Using The Brand Molecule Concept To Guide The Management And Marketing Of A Professional Sports Team, Alan Pomering, Dirk Melton, Gregory Kerr

Faculty of Commerce - Papers (Archive)

The sports industry is an important one; it is estimated to be the 11th largest industry in the United States. Within this industry, individual sports, at both the amateur and professional levels, compete for talented players, supporters, government funding, and sponsorship dollars. It is therefore important for sports to manage their sports brands. We use Lederer and Hill’s (2001) brand molecule concept to explain the brand management implications for a professional, national sports team, the Bulldogs, a Sydney-based team in Australia’s National Rugby League competition. The brand molecule highlights for the brand manager the positive and negative atoms that comprise …

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Where's The Harm? A Social Marketing Approach To Reframing 'Problem' Drinking Cultures, M Carrigan, Andrew Lindridge, S Macaskill, D Eadie, R Gordon, D Heim Jan 2009

Where's The Harm? A Social Marketing Approach To Reframing 'Problem' Drinking Cultures, M Carrigan, Andrew Lindridge, S Macaskill, D Eadie, R Gordon, D Heim

Faculty of Health and Behavioural Sciences - Papers (Archive)

Alcohol consumption is often linked to a broad range of social and health problems, yet alcohol also plays a fundamental role in social bonding between people. This paper considers the potential of social marketing to contribute to alcohol consumption reduction and reframe social norms that encourage ‘problem’ drinking. Based on qualitative research with a variety of Scottish drinkers, the paper emphasises how and why a better understanding of the culturally bound meanings of alcohol (e.g. social identity, self-concept) are of crucial importance to inform any social marketing approach to reframing excessive drinking.

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Critical Social Marketing: Assessing The Impact Of Alcohol Marketing On Youth Drinking, Ross Gordon, Fiona Harris, Anne Marie Mackintosh Jan 2009

Critical Social Marketing: Assessing The Impact Of Alcohol Marketing On Youth Drinking, Ross Gordon, Fiona Harris, Anne Marie Mackintosh

Faculty of Health and Behavioural Sciences - Papers (Archive)

No abstract provided.

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Assessing The Cumulative Impact Of Alcohol Marketing On Young People's Drinking: Cross Sectional Data Findings, Ross Gordon, Fiona Harris Jan 2009

Assessing The Cumulative Impact Of Alcohol Marketing On Young People's Drinking: Cross Sectional Data Findings, Ross Gordon, Fiona Harris

Faculty of Health and Behavioural Sciences - Papers (Archive)

This article provides first wave data from a study designed to examine the impact of the full range of marketing communication techniques used by the UK alcohol industry, and their cumulative effect on alcohol initiation and youth drinking patterns. The study is of a longitudinal cohort design and was conducted amongst secondary school pupils in Scotland. A cohort of 920 2nd year school pupils participated and cross sectional data was collected and analysed. Regression models with multiple control variables examined the relationship between awareness of and involvement with a range of alcohol marketing activities, and drinking and associated risky behaviours. …

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"Making Connections": Insights Into Relationship Marketing From The Australasian Stock And Station Agent Industry, Simon Ville Jan 2009

"Making Connections": Insights Into Relationship Marketing From The Australasian Stock And Station Agent Industry, Simon Ville

Faculty of Commerce - Papers (Archive)

Relationship marketing has received little attention from business historians who have favored the study of branding, associational advertising, market research, and the role of marketing agencies, particularly in relation to modern consumer manufacturing. Although the term relationship marketing is of recent origin, we analyze its practice under a different guise, "connections", over several centuries: we draw on the extensive archival evidence of a rural business services industry in Australia and New Zealand. Relationship marketing's emphasis upon close and enduring individual customer relationships mitigated uncertainty of performance and behaviour, on both sides of the transaction, created by a long and geographically …

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Can Australian Universities Take Measures To Increase The Lecture Attendance Of Marketing Students?, Sara Dolnicar, Sebastian Kaiser, Katrina Matus, Wilma Vialle Jan 2009

Can Australian Universities Take Measures To Increase The Lecture Attendance Of Marketing Students?, Sara Dolnicar, Sebastian Kaiser, Katrina Matus, Wilma Vialle

Faculty of Commerce - Papers (Archive)

Lectures are a central element of traditional university learning, but Australian lecturers increasingly face very low levels of lecture attendance. A significant amount of research exists that investigates the drivers of lecture attendance. However, those studies typically study single factors in an isolated manner, thus overestimating the importance of individual factors. This study contributes to the understanding of lecture attendance (and nonattendance) by including a range of factors that potentially affect lecture attendance simultaneously, thus accounting for possible interactions between factors and identifying the key drivers of lecture attendance. The study uses a survey among all students of an Australian …

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A Marketing Perspective On Choice Factors Considered By South African First-Year Students In Selecting A Higher Education Institution, Melanie Wiese, C H Van Heerden, Yolanda Jordaan, E North Jan 2009

A Marketing Perspective On Choice Factors Considered By South African First-Year Students In Selecting A Higher Education Institution, Melanie Wiese, C H Van Heerden, Yolanda Jordaan, E North

Faculty of Commerce - Papers (Archive)

The unstable and turbulent environment in which higher education institutions all over the world currently have to operate poses many management and marketing challenges to such institutions. As non-profit organisations, the ability of higher education institutions to survive and grow would be enhanced by up-to-date knowledge and information regarding the higher education environment, and more specifically by having marketing and communication strategies that might influence students making decisions on which university to enrol at. The main goal of this study was to investigate the relevant importance of the choice factors that prospective students considered, as well as the sources of …

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Inappropriate Food Marketing, Lesley King, Bridget Kelly, Timothy Gill, Josephine Chau, Kathy Chapman Jan 2009

Inappropriate Food Marketing, Lesley King, Bridget Kelly, Timothy Gill, Josephine Chau, Kathy Chapman

Faculty of Social Sciences - Papers (Archive)

The Preventative Taskforce has identified inappropriate food marketing to children as a national policy priority, and is seeking to provide an informed policy approach to guide government action in this area. This project has formulated a set of policy options and recommendations regarding inappropriate food marketing in Australia. The policy options and recommendations have been developed on the basis of an analysis of international evidence, including Australian and international research studies and case studies of policy initiatives. The policy options and recommendations address the potential roles and responsibilities of national government, and take account of the roles of industry groups, …

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"Ice Is Crazy But If You Just Smoke A Bit Of Dope It's Not That Bad": Formative Research For A Drug-Driving Social Marketing Campaign In The Act, Sandra C. Jones, Elizabeth M. Wiese, Lance R. Barrie Jan 2009

"Ice Is Crazy But If You Just Smoke A Bit Of Dope It's Not That Bad": Formative Research For A Drug-Driving Social Marketing Campaign In The Act, Sandra C. Jones, Elizabeth M. Wiese, Lance R. Barrie

Faculty of Health and Behavioural Sciences - Papers (Archive)

Road traffic accidents are one of the two leading specific causes of disease and injury burden in people aged 15-24 years. There are a number of factors that have been found to be associated with motor vehicle accidents and fatalities some of which (e.g., speeding and drink-driving) have been heavily targeted by social marketing campaigns and legislative actions. Drug driving has been found to be associated with motor vehicle accidents, particularly among younger drivers, but the potential for social marketing in this area has received little attention. This paper reports on a qualitative study designed to examine young drivers knowledge …

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