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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
What Makes A Successful Social Media Influencer?, Catherine Jokela
What Makes A Successful Social Media Influencer?, Catherine Jokela
Honors Projects in Communication
Social media have changed the way people communicate and live their lives. And as might be imagined, with new platforms come new opportunities. One of those opportunities is becoming a social media influencer. Social media influencers can earn fame and fortune, but how is that success measured? In depth interviews with Katy Bellotte and Mikayla Nogueira, two successful social media influencers, will be analyzed to answer the question, “What makes a social media influencer successful?”